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The largest Salesforce merger of 2016 continues a growth in 2017, as Commerce Cloud, before Demandware, and integrates with Facebook Dynamic Ads.

The formation is dictated to make it easier for consumer companies to improved strech their audiences and benefaction them with easy and fit shopping opportunities.

“With Dynamic Ads, Commerce Cloud business can extend their code and products to an huge — Facebook has over 1.1 billion daily active users — audience, expostulate shoppers behind to their site and eventually boost acclimatisation and sales,” Gordon Evans, clamp boss of product selling for Commerce Cloud during Salesforce, pronounced in a blog post. “… Commerce Cloud’s approach formation with Facebook and Instagram connects your product catalog to these platforms and places a Facebook activity tracking pixel on your site.”

In June, when Salesforce purchased Demandware for $2.8 billion — a largest squeeze — CEO Marc Benioff called it another “billion-dollar cloud.”

“With Demandware, Salesforce will be well-positioned to broach a destiny of commerce as partial of a patron success platform,” Benioff said in June.

It appears Salesforce sees amicable media to be a vast partial of that destiny of commerce, as a Facebook formation indicates.

“It’s transparent that connected business are essentially transforming retail, interacting with brands by many touchpoints including web, mobile, online marketplaces, stores, ads, connected devices, and of march amicable media,” Evans pronounced in a blog post. “… For brands, a beauty of this is that they are means to precedence Commerce Cloud’s formation with Facebook to simply foster products and conduct ads by a same control row they use to conduct their site.”

Evans combined that a formation between Commerce Cloud and Facebook Dynamic Ads is still in beta, though will be accessible in a initial entertain of 2017.