Case study: Denmark’s Bang & Olufsen takes control of sales data

Kasper Frederiksen, a business researcher during BO Play, pronounced direct from a government group for larger prominence of a channel was “born out of a enterprise to be a data-driven company”.

“We realised as a gaunt though desirous organisation, we indispensable to make a many effective use of a time and resources to maximize a potential, and creation information partial of a DNA was a solution,” says Frederiksen.

BO Play found it had singular prominence of a day-to-day activities and opening of a placement and sell channel. Although distributors were promulgation in monthly reports, a evident comment manager did not always share information from a partner with a wider team.

As a result, channel government decisions were formed on deficient partner information and there was small ability to consider a efficacy and potency of channel selling or sales activities, or to devise effective support for a sell partners.

BO Play wanted to keep gait with consumer demands, and indispensable to make all information accessible to support a wider team. Ultimately, it recognized it had turn essential to deposit in channel information management (CDM) that could yield a tellurian perspective of a business.