{"id":9938,"date":"2017-11-14T21:03:47","date_gmt":"2017-11-14T21:03:47","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/for-the-next-six-hours-you-can-guide-a-robot-through-a-web-of-miniature-reddit-themed-escape-rooms.html"},"modified":"2017-11-14T21:03:47","modified_gmt":"2017-11-14T21:03:47","slug":"for-the-next-six-hours-you-can-guide-a-robot-through-a-web-of-miniature-reddit-themed-escape-rooms","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/for-the-next-six-hours-you-can-guide-a-robot-through-a-web-of-miniature-reddit-themed-escape-rooms.html","title":{"rendered":"For the next six hours you can guide a robot through a web of miniature Reddit-themed escape rooms"},"content":{"rendered":"<p>\t\t\t<!-- Begin: Right Rail Advertisement Container --><\/p>\n<p>\t\t\t<!-- End: Right Rail Advertisement Container --><\/p>\n<p>\t\t\t<!-- Begin: WordPress Article Content --><\/p>\n<p id=\"speakable-summary\" \/>\n<p class=\"first\">Something weird is about to happen on Reddit.<\/p>\n<p> Starting at 10 a.m. PT on Tuesday, an AI-powered robot the size of a computer mouse will star in a live event that\u2019s part reality show, part interactive puzzle and all an homage to the internet\u2019s premier repository of dank memes.<\/p>\n<p>The, uh, thing (event? live stream? brand activation?) is known as \u201c<a href=\"javascript:void(0)\">Cozmo Lost in Reddit<\/a>\u201d and it\u2019s a collaboration between consumer robotics company Anki and legendary ad agency Wieden+Kennedy to promote\u00a0<a href=\"javascript:void(0)\">Anki\u2019s popular tiny, mighty consumer robot<\/a>.<\/p>\n<p>As you might have gleaned, this dollhouse-scale interconnected journey through escape rooms is difficult to describe. It features crowdsourced gameplay, like Twitch Plays Pokemon, but with IRL puzzles. It\u2019s whimsical, sudden and Reddit-specific, but it doesn\u2019t completely evade description or provoke existential despair like <a href=\"javascript:void(0)\">The Button<\/a>. There\u2019s a strong case that it\u2019s just an incredibly intricate device demo strewn liberally with meme-filled easter eggs. All told, it\u2019s strange, self-referential and kind of exactly what you\u2019d expect from the team that <a href=\"javascript:void(0)\">crafted an operational rare soylent marketplace<\/a> on the dark web.<\/p>\n<p><a href=\"javascript:void(0)\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-full wp-image-1566924 size-full\" src=\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/152a1_20171109-dsc08532.jpg?resize=640%2C428&#038;ssl=1\" alt=\"\" width=\"640\" height=\"428\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">An army of Cozmos readies for Reddit in a Portland warehouse<\/p>\n<h2>Small robot, strange journey<\/h2>\n<p>To show off Cozmo\u2019s skills \u2014 and the <a href=\"javascript:void(0)\">little bot has many<\/a> \u2014 Anki\u2019s collaboration will attempt to woo the Reddit community with an IRL recreation, in miniature, of seven specific subreddits. The Cozmo unit will have to navigate and solve these actual physical spaces, escape room-style, on a live broadcast, guided by the greater Reddit hivemind.<\/p>\n<p><span class=\"embed-youtube\" \/><\/p>\n<p>If you\u2019ve never interacted with Cozmo, the robot operates via a Wi-Fi tether to an app and boasts a pretty impressive range of sensors, actions and animations that allow it to interact with and map the environment.<\/p>\n<p>Cozmo can pick up blocks, scan and learn faces, flip itself right side up, pout and bark like a dog, to name a few. Because the star of the show is just a few inches long, the sets Cozmo will navigate are mostly the size of a dining room table. Cozmo is hard not to love and even harder to not anthropomorphize \u2014 even for a reporter with a healthy fear of the singularity.<\/p>\n<h2>The dungeon map<\/h2>\n<p>Prior to launch, TechCrunch toured the elaborate mini-set on which Tuesday\u2019s events would play out in an industrial corner of northwest Portland. We also spoke to many people involved in the honestly pretty weird undertaking about how the whole thing came to be and the 8,784 ways it can and probably will go totally off the rails.<\/p>\n<p>Over the course of the event\u2019s six hours on-air, Redditors will be able to explore:<\/p>\n<ul>\n<li>\n<strong>r\/hailcorporate:<\/strong> A self-aware nod to Reddit\u2019s brand hate hub<\/li>\n<li>\n<strong>r\/memeeconomy:<\/strong> Buy and sell memes, complete with a bronze shibe<\/li>\n<li>\n<strong>r\/gaming:<\/strong> The game within a game\u2026<\/li>\n<li>\n<strong>r\/rarepuppers:<\/strong> Real live pupperonis! Seven pups are adoptable through Portland\u2019s <a href=\"javascript:void(0)\">Pixie Project<\/a> and we were told one has a mustache<\/li>\n<li>\n<strong>r\/showerthoughts:<\/strong> An entire year of questionable insights, scraped from the subreddit, chewed up and spit back out by a machine learning algorithm<\/li>\n<li>\n<strong>r\/shittyrobots:<\/strong> A Simone Giertz-esque experience centered around a cool shark with hands<\/li>\n<li>\n<strong>r\/whatcouldgowrong:<\/strong> Self-explanatory<\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1566926 img-full\" src=\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/e042c_20171109-dsc08528.jpg?resize=640%2C428&#038;ssl=1\" alt=\"\" width=\"640\" height=\"428\" \/><\/p>\n<p class=\"wp-caption-text\">A shitty robot<\/p>\n<p>\u00a0<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1566923 img-full\" src=\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/9e04b_20171109-dsc08542.jpg?resize=640%2C428&#038;ssl=1\" alt=\"\" width=\"640\" height=\"428\" \/><\/p>\n<p class=\"wp-caption-text\">Insert doges<\/p>\n<p>These rooms are split into two types: experience rooms where players grind XP and challenge rooms where they need to spend that XP. Breadcrumbs lead to and from the rooms, some of which players will revisit, but there\u2019s a ton of variability when it comes to the room order and what happens within rooms. According to the creators, the game does indeed feature a win state in which whoever is playing along at home frees Cozmo and a lose state in which they fail to do so.<\/p>\n<p>From set designers to on-air talent to the camera crew and Cozmo\u2019s keyboard-wearing puppeteers, 85 people will come together on set to make the weird dream in miniature a reality. And yes, of course they brought in esports announcers to narrate the action.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-full wp-image-1566938 size-full\" src=\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/f5a1f_20171109-dsc08544.jpg?resize=640%2C427&#038;ssl=1\" alt=\"\" width=\"640\" height=\"427\" \/><\/p>\n<p class=\"wp-caption-text\">Make the weird dream in miniature a reality<\/p>\n<p>\u00a0<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1566921 img-full\" src=\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/ed1df_20171109-dsc08560.jpg?resize=640%2C428&#038;ssl=1\" alt=\"\" width=\"640\" height=\"428\" \/><\/p>\n<p class=\"wp-caption-text\">r\/memeeconomy IRL (that shibe is a few inches long)<\/p>\n<h2>Expect the unexpected<\/h2>\n<p>Speaking to Paulo Ribeiro and Nilesh Ashra from Wieden+Kennedy\u2019s interactive tech spin-off W+K Lodge, it\u2019s clear that the team understands just how thin a tightrope they\u2019ll be walking. There are a ton of moving parts: a live tech demo, a streaming broadcast, a branching, playable choose-your-own-adventure book and a love letter to Reddit, all packaged up to make it palatable to the most fickle online community in existence.<\/p>\n<p>\u201cIt shouldn\u2019t be a surprise that there are a lot of Redditors on the team,\u201d Ashra told TechCrunch.<\/p>\n<p>The design team is eager to see what Reddit makes of its ode. They\u2019ve designed for the unexpected \u2014 robots getting launched off-set, the game stalling out in the \/r\/rarepuppers room, et cetera \u2014 but it\u2019s impossible to know what will happen in the wild.<\/p>\n<p>\u201cWe\u2019d be fools not to think some things are going to go wrong,\u201d Anki Chief Marketing Officer Craig Rechenmacher said.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1566920 img-full\" src=\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/810eb_20171109-dsc08561.jpg?resize=640%2C460&#038;ssl=1\" alt=\"\" width=\"640\" height=\"460\" \/><\/p>\n<p class=\"wp-caption-text\">r\/hailcorporate with crew feet for scale<\/p>\n<p>\u00a0<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1566925 img-full\" src=\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/7c70f_20171109-dsc08529.jpg?resize=640%2C428&#038;ssl=1\" alt=\"\" width=\"640\" height=\"428\" \/><\/p>\n<p class=\"wp-caption-text\">A place to have small shower thoughts<\/p>\n<p>\u00a0<\/p>\n<p>The experience understandably steers clear of Reddit\u2019s more unsavory and controversial corners, opting to focus on clever subreddits with a \u201cvivid culture\u201d that designers could visualize: \/r\/memeeconomy as a stock trading floor, \/r\/hailcorporate as an oppressive art deco dystopia, \/r\/shittyrobots as a maker\u2019s garage and so on.<\/p>\n<p>\u201cThere is so much nuance to the culture in these communities, and with this campaign being the first to bring these subreddits to life in the physical world, we knew we needed to find genuine connection points with the communities,\u201d Reddit Senior Brand Strategist Joe Federer said.<\/p>\n<p><span class=\"embed-youtube\" \/><\/p>\n<p>If you still don\u2019t really know what\u2019s going on after 900 words of flailing description, I wouldn\u2019t blame you. Luckily, by now the whole thing has <a href=\"javascript:void(0)\">gone live<\/a>, so you\u2019ve got six hours to figure it out along with the rest of the internet. Why are you still here?<\/p>\n<p>\t\t\t<!-- End: WordPress Article Content --><\/p>\n<p>\t\t\t<small>Featured Image: Taylor Hatmaker\/TechCrunch<\/small><\/p>\n<p>\t\t\t<!-- \/.taboola-recommended --><\/p>\n<p><!-- \/.taboola-recommended --><\/p>\n<p>Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/unJdOa6fQ7Q\/<\/p>","protected":false},"excerpt":{"rendered":"<p>Something weird is about to happen on Reddit. Starting at 10 a.m. PT on Tuesday, an AI-powered robot the size of a computer mouse will star in a live event <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-9938","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Something weird is about to happen on Reddit. 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