{"id":9927,"date":"2017-11-13T20:46:35","date_gmt":"2017-11-13T20:46:35","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/facebook-stories-replaces-messenger-day-with-synced-cross-posting.html"},"modified":"2017-11-13T20:46:35","modified_gmt":"2017-11-13T20:46:35","slug":"facebook-stories-replaces-messenger-day-with-synced-cross-posting","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-stories-replaces-messenger-day-with-synced-cross-posting.html","title":{"rendered":"Facebook Stories replaces Messenger Day with synced cross-posting"},"content":{"rendered":"


\n<\/p>\n

Facebook is cleaning up the redundancy in its Snapchat Stories clones. Today Facebook is killing off the Messenger Day brand<\/a>\u00a0and merging<\/a> the chat app\u2019s stories feature with\u00a0Facebook Stories<\/a>\u00a0. Now, just called \u201cStories\u201d, 24-hour ephemeral posts in either Facebook or Messenger will appear in both apps, and viewing will be synced too so you won\u2019t see a Story as unviewed in one app if you already watched it in the other.<\/p>\n

To be clear, Messenger will still have Stories, they\u2019re just called Stories instead of Day.<\/p>\n

\"\"<\/p>\n

\u201cWe needed to make it easier for people to share Stories across different apps\u201d Facebook product manager Connor Hayes tells me. \u201cSome people actually thought these experiences were already connected.\u00a0<\/span>We feel like it would make sense.\u201d<\/p>\n

However, the cameras in Facebook and Messenger will remain distinct, with Facebook\u2019s focused on augmented reality masks and effects, while Messenger focuses on adding captions and stylized text inviting friends to hang out. But Hayes says \u201cnow that we\u2019re connecting the two experiences, it makes sense for them to have the same name.\u201d<\/p>\n

Simplifying the Stories offering and giving posts more exposure across the apps without manual cross-posting could boost usage of Facebook Stories, which hasn\u2019t exploded with popularity like Instagram Stories. As we first reported last month, Instagram has been rolling out a \u201ccross-post to Facebook Stories\u201d feature<\/a> that will now populate to Messenger too, though there\u2019s no current plan to allow Facebook Stories to be pushed to Instagram.<\/p>\n

Facebook hasn\u2019t given guidance on the popularity of Facebook Stories but it said Messenger Day had 70 million daily active users<\/a> in September, versus 300 million on Instagram Stories and WhatsApp Status, and 178 million on Snapchat\u2019s whole app. But looking forward, with all the new launches, Hayes says \u201cwe\u2019re very optimistic.\u201d<\/p>\n

Ditching Facebook Direct Ephemeral Messaging<\/h2>\n

Meanwhile, Facebook is also getting rid of its Facebook Direct<\/a> feature for private ephemeral messaging, and instead will route all Stories replies and Facebook Camera messages through Messenger. For now, that means there\u2019s no longer a disappearing messaging option on Facebook, as Direct used to delete photos and videos after they were watched and the conversation around them had died out.<\/p>\n

Facebook is making the change after doing research on users. \u201cThey prefer Story replies to land inside Messenger\u201d says Messenger product manager Paulina Bozek.<\/p>\n

\"\"<\/p>\n

At face value, the end of Facebook Direct could appear to be a win for Snapchat, which sees ephemeral messaging as its primary use case and differentiator after all of Facebook\u2019s apps cloned its Stories feature.<\/p>\n

But it could foreshadow Facebook launching a more legitimate ephemeral messaging feature inside Messenger, which already has 1.3 billion monthly users. Direct was building a user base from scratch and never seemed to catch on, so putting disappearing messages in Messenger could be a much bigger threat to Snapchat. For now though, Facebook tells me ephemeral messaging is not an option in Messenger and it doesn\u2019t have anything to share on future plans here.<\/p>\n

Also announced today, Facebook is launching collaborative Facebook Stories for Groups and Events<\/a> where members can contribute posts that the rest can see, which could be great for parties, weddings, and meetups.<\/p>\n

\"\"<\/p>\n

Plus, looking to boost usage of Facebook Stories in the developing world which Snapchat hasn\u2019t prioritized until now<\/a>, Facebook is allowing users of its stripped-down low-data-usage Facebook Lite app to view Stories. The ability to post will come to Facebook Lite soon. You can read our full write-up about Facebook Stories for Groups, Events, and Lite here<\/a>.<\/strong><\/p>\n

Beyond cross-posting and synced viewing, Facebook is also implementing new privacy controls for Stories that run across both its main app and Messenger. You\u2019ll be able to make Stories visible to the public, friends only, friends and connections (which includes non-friends you\u2019ve \u2018added\u2019 on Messenger), or a custom list of specific friends.<\/p>\n

If there was any doubt that Facebook is in it to win it in the Stories war against Snapchat, that should be laid to rest now. Facebook isn\u2019t retreating from Stories, even as it cleans up the product line. Though usage may be slim to date, the company is betting that it\u2019s not just US teens that want to share ephemeral slideshows of photos and videos. Even if it takes years, the prominent placement across its apps could slowly lure in late adopters to share their daily lives, not just the big highlights.<\/p>\n

People are vain. They crave attention. Show their selfies atop another billion-plus user app with no additional chore, and they\u2019ll feel more compelled to share.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/bVGAZetzG5U\/<\/p>","protected":false},"excerpt":{"rendered":"

Facebook is cleaning up the redundancy in its Snapchat Stories clones. Today Facebook is killing off the Messenger Day brand\u00a0and merging the chat app\u2019s stories feature with\u00a0Facebook Stories\u00a0. Now, just <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-9927","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t