Many of today\u2019s influencers regularly tout products in their online postings, whether that\u2019s YouTube videos, Instagram, Facebook, or elsewhere.<\/p>\n
The larger idea behind Amazon\u2019s program \u2013 as well as its other efforts like the shoppable Instagram clone Spark<\/a> \u2013\u00a0 is that social media drives sales. Amazon needed to get in on that action, too.<\/p>\n So far, that\u2019s included giving YouTube influencers an easy-to-remember, vanity URL for their own customizable Amazon storefront where their fans could shop their product recommendations. The storefront isn\u2019t all that unique \u2013 there\u2019s a logo at the top, followed by a list of products. But it is easy to get to, thanks to the URL format of amazon.com\/shop\/username.\u00a0<\/em><\/p>\n The Influencer Program itself is an extension of Amazon\u2019s Associates program, so it hasn\u2019t necessarily providing influencers with a higher commission rate \u2013 it has just made it simpler to create and promote custom storefronts.<\/p>\n Amazon had already intended to expand the program across other social media services, we reported in August<\/a>. Now that\u2019s\u00a0happened.<\/p>\n The program has opened up to Twitter and Instagram influencers, the company announced at the Web Summit conference.<\/p>\n Speaking at the event, Navid Hadzaad, who Amazon hired last year<\/a> to drive new initiatives<\/a>, offered some insight into the program\u2019s early success.<\/p>\n \u201cI\u2019ve seen people with tens of thousands of followers\u2026that have been able to say, \u2018hey, I\u2019m going to quit my job and do this full-time\u2019\u00a0 just based on earnings they\u2019ve made through our offering,\u201d he said.<\/p>\n Additionally, YouTube creator and influencer Dan Markham, also on the Web Summit panel, shared some of the impact he\u2019s seen as an Amazon Influencer.<\/p>\n For example, he promoted the Fidget Cube in one video, which led to 668,777 Amazon Affiliate clicks, 16,369 orders, and $160,755.98 worth of product sold. Another video touted the Yeti Mug, and saw 131,967 clicks and $36,520.92 worth of product sold. Markham said he received around 8 percent in affiliate revenue from those sales.<\/p>\n Beyond helping Amazon\u2019s own bottom line, Hadzaad pointed out this actionable data could aid influencers better determine what products their audience responds to, as well as be used when negotiating with brands over promotional deals.<\/p>\n He also stressed that the transparency of the program was another advantage. Today, many YouTube stars are criticized for not disclosing the nature of their brand relationships in their videos. Amazon\u2019s Influencer Program offers an alternative to working directly with brands.<\/p>\n \u201cPromoting authenticity is important to us and to our program,\u201d Hadzaad said. \u201cYou don\u2019t have to have an affiliation with a brand to be able to promote a product and monetize it. You can actually showcase your favorite products.\u201d<\/p>\n <\/p>\n Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/mdYaBBYnM98\/<\/p>","protected":false},"excerpt":{"rendered":" Amazon is expanding its Influencer Program beyond YouTube to also include Twitter and Instagram, the company announced on Thursday. First launched into beta earlier this spring, the program initially targeted <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-9911","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t![\"\"](\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/f4764_screen-shot-2017-11-10-at-9-58-40-am.png?resize=640%2C325&ssl=1\")
<\/p>\n![\"\"](\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/19e2e_screen-shot-2017-11-10-at-10-01-16-am.png?resize=640%2C368&ssl=1\")
<\/p>\n