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Travel metasearch giant Skyscanner has acquired Twizoo<\/a>, a small London-based startup which makes a platform for brands to automate injecting relevant social content across their digital footprint.<\/p>\n Terms of the acquisition have not been disclosed.<\/p>\n According to CrunchBase<\/a> Twizoo was founded in May 2013 by CEO\u00a0Madeline Parra and\u00a0CTO John Talbott, and has raised ~\u00a31.65M in funding. Investors\u00a0include EC1 Capital, Downing Ventures and\u00a0Jensons<\/span>\u00a0EIS Fund.\u00a0<\/span><\/p>\n User generated content automatically surfaced by Twizoo\u2019s AI tech largely appears to be enthusiastic tweets and\/or picturesque Instagram snaps.<\/p>\n In a statement on the acquisition, Skyscanner\u2019s CTO\u00a0Bryan Dove said the company\u2019s aim is to \u201c<\/span>serve all traveller needs, from inspiration through to planning and booking\u201d.\u00a0<\/span><\/p>\n \u00a0Skyscanner\u2019s core online comparison platform covers flights, hotels and car rental.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n \u201cTwizoo<\/span>\u2019s<\/span>\u00a0technology surfaces customer opinions from social media, providing real value to traveller decision making. We\u2019re delighted to have the highly talented\u00a0<\/span>Twizoo<\/span><\/span>\u00a0team join us,\u201d he added.\u00a0<\/span>\u00a0<\/span><\/p>\n In a press release announcing the news Parra said Twizoo\u2019s team would be working with\u00a0<\/span>Skyscanner<\/span>\u00a0to integrate its technology into their travel search products \u2014 with the aim of giving travellers added insight \u201cthrough user generated content shared on social media\u201d.<\/span>\u00a0To that end Twizoo\u2019s team is now based in Skyscanner\u2019s\u00a0London office.<\/span><\/span><\/span><\/p>\n Albeit, it bills its platform as surfacing only \u201cthe most engaging, high-converting social media content\u201d \u2014 so the user generated content it pulls in clearly skews positive, rather than showing travelers any UGC that might risk putting a dampener on bookings.<\/p>\n And recent press coverage<\/a> of criticism of travel review platform TripAdvisor for deleting forum posts detailing allegations of rapes at tourist resorts does underline some of the potential risks of travel companies seeking to do too much filtering around the places, companies and experiences they are recommending. (TripAdvisor has since reversed course<\/a>\u00a0\u2014 and said it will display icons next to hotels where sexual assault has occurred.)<\/p>\n Skyscanner, which employs more than 900 people globally, was itself acquired a year ago by Chinese online travel giant\u00a0Ctrip<\/a>\u00a0\u2014 which paid \u00a31.4 billion for the company.<\/p>\n