{"id":9864,"date":"2017-11-07T19:03:29","date_gmt":"2017-11-07T19:03:29","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/instagram-pushes-more-influencers-to-adopt-its-new-format-for-sponsored-posts.html"},"modified":"2017-11-07T19:03:29","modified_gmt":"2017-11-07T19:03:29","slug":"instagram-pushes-more-influencers-to-adopt-its-new-format-for-sponsored-posts","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/instagram-pushes-more-influencers-to-adopt-its-new-format-for-sponsored-posts.html","title":{"rendered":"Instagram pushes more influencers to adopt its new format for sponsored posts"},"content":{"rendered":"


\n<\/p>\n

Instagram is moving forward with the rollout of its branded content tool, which allows celebrities and other popular users to identify posts that are paid for by advertisers.<\/p>\n

The company first introduced the tool in June<\/a>, then made it available to more accounts in August<\/a>\u00a0while also establishing a policy requiring that all branded content be published using the tool.<\/p>\n

Instagram is using the tool to create a standardized format where posts are identified at the top as a \u201cpaid partnership with\u201d an advertiser, and also to provide the advertiser with data about a post\u2019s performance.<\/p>\n

Today, Instagram says it\u2019s making the tool available to all accounts that have access to its Insights data<\/a>. (I\u2019ve asked how many accounts we\u2019re talking about, and I\u2019ll update if I hear back.)<\/p>\n

\"Instagram<\/a><\/p>\n

In addition, the company says it will start notifying accounts when it detects that they\u2019ve posted branded content without using this tool. Once notified, they \u201cwill have the option to tag a business.\u201d<\/p>\n

\u201cThese notifications are intended to make it easier to use the \u2018Paid Partnership with\u2019 tag and educate the community on \u2026 Instagram\u2019s branded content,\u201d the company says. (This could also be a prelude to stricter enforcement.)<\/p>\n

The expansion comes as Instagram-owner Facebook faces\u00a0pressure around ad transparency<\/a>. While these sorts of campaigns seem pretty far from the political ads bought by the Russian government<\/a>, the FTC has\u00a0shown concern about influencer marketing, too<\/a>.<\/p>\n

<\/p>\n

Featured Image: Bloomberg<\/a>\/Getty Images<\/small><\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/W_2uhrT6t5A\/<\/p>","protected":false},"excerpt":{"rendered":"

Instagram is moving forward with the rollout of its branded content tool, which allows celebrities and other popular users to identify posts that are paid for by advertisers. The company <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-9864","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t