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Facebook has reportedly upped its estimate of how much content was produced by Russian-backed actors during the election and how widely that content was seen. According to prepared remarks due to be presented tomorrow but acquired by\u00a0The Wall Street Journal<\/a> today, the company estimates 80,000 pieces of content may have been viewed by a total of 126 million people.<\/p>\n The news came as part of what appears to be a concerted effort to spread the news online ahead of the hearing at the Senate\u2019s judiciary subcommittee on crime and terrorism. Remarks were obtained by several outlets and Google even put up an official blog post<\/a> to accompany the news stories.<\/p>\n Previous estimates by Facebook included only the 3,000 ads from 470 separate accounts associated with Russian \u201centity\u201d the Internet Research Agency. But organic posts, images, events and other things also matter, not just ads \u2014 so Facebook was asked to include these, as well.<\/p>\n The resulting numbers aren\u2019t pretty, though it must be said that with engagement on Facebook, the numbers are astronomical to begin with, so even tiny fractions of overall activity end up with 9 or 10 figures.<\/p>\n That\u2019s not to say that reaching 126 million people is a trivial task; you could spend a lot of money and not get close to that. That\u2019s where networks of bots and fake accounts come in. By juicing the ads, posts and so on with likes, shares and tags, bot networks would have been crucial in getting these pieces of content onto more news feeds. In fact, the leaked remarks put the original reach at 29 million users, meaning sharing mechanisms more than quadrupled the number who potentially saw the content.<\/p>\n Twitter and Google will be represented at the hearing, as well. Twitter is expected to announce that the number of Russia-linked accounts associated with election interference is not 200 but 2,700, according to documents acquired by Recode<\/a>, and that together they tweeted some 1.4 million times<\/a> about the election. Google is also bringing new numbers to the meeting, which were acquired by\u00a0The New York Times<\/a> \u2014 but the engagement levels are orders of magnitude smaller.<\/p>\n