{"id":9787,"date":"2017-10-30T20:52:06","date_gmt":"2017-10-30T20:52:06","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/people-with-chronic-illnesses-and-disabilities-get-their-own-media-channel-with-the-mighty.html"},"modified":"2017-10-30T20:52:06","modified_gmt":"2017-10-30T20:52:06","slug":"people-with-chronic-illnesses-and-disabilities-get-their-own-media-channel-with-the-mighty","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/people-with-chronic-illnesses-and-disabilities-get-their-own-media-channel-with-the-mighty.html","title":{"rendered":"People with chronic illnesses and disabilities get their own media channel with The Mighty"},"content":{"rendered":"<p>\t\t\t<!-- Begin: Right Rail Advertisement Container --><\/p>\n<p>\t\t\t<!-- End: Right Rail Advertisement Container --><\/p>\n<p>\t\t\t<!-- Begin: WordPress Article Content --><\/p>\n<p \/>\n<p class=\"first\">There\u2019s a corkboard in the kitchen at the office of <a href=\"javascript:void(0)\">The Mighty<\/a>, the social network for people with chronic illnesses, mental health disorders and disabilities, which has pictures and letters from many of the site\u2019s thousands of contributors and readers who have benefited from the stories the site shares.<\/p>\n<p id=\"speakable-summary\">It\u2019s there to remind the company\u2019s staffers of the faces behind the work they do and the impact that the site has on its legion of readers and writers.<\/p>\n<p>For The Mighty founder, Mike Porath, the site\u2019s mission is as much a personal story as it is a professional one. In a piece <a href=\"javascript:void(0)\">announcing the company\u2019s launch<\/a> in 2014, Porath wrote about his family\u2019s own struggles.<\/p>\n<p>Porath\u2019s\u00a0two-year-old daughter suffers from a rare genetic disorder, diagnosed the same day that his pregnant wife, Sarah, received news that the baby she was carrying would likely be born without at least one organ.<\/p>\n<blockquote>\n<p>Lying in bed that night we were shaken and lost. This was not the life or family we had planned. I remember feeling small and hollow, a powerless husband and father. Whether it was a futile attempt to comfort my wife or a way for me to make sense of it all, I told her that we were going to do something good with this. How, she asked. I had no idea. We were in tears.<\/p>\n<\/blockquote>\n<p>The Porath\u2019s struggled through the adversity, in part through the help of a community of supporters, and from that experience The Mighty was born.<\/p>\n<p>The founders (Porath\u2019s wife is in charge of human resources) have gone from that post three years ago to create a community that now numbers more than 1 million members and has raised $8.2 million in new financing.<\/p>\n<p>Initially, the Porath\u2019s bootstrapped the business and within a few months had gotten the website up and hired Meg Griffo, a Huffington Post writer, as their editor. Within a year the company grew from 2,000 to 20,000 visits per day, which was when Joanne Wilson came on as a seed investor.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1561049 size-full\" src=\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/41f49_mighty_corkboard.png?resize=640%2C310&#038;ssl=1\" alt=\"\" width=\"640\" height=\"310\" \/><\/p>\n<p class=\"wp-caption-text\">The corkboard in the offices of The Mighty<\/p>\n<p>At first, the site was more of a Huffington Post-style platform for authors to share their experiences, but as it has evolved, it has created a hub-and-spoke approach, with community members able to take on more autonomy and create topics and post content on their own.<\/p>\n<aside class=\"inset inset-sm inset-section\">\n<section class=\"aside section video-aside crunchreport collapse collapse-adjacent\">\n<h2 class=\"collapse-title section-title\">\n\t\tLatest <span>Crunch Report<\/span>\t<\/h2>\n<ul class=\"vid-list cf\">\n<li class=\"block vid-feature\">\n<p>\t<a href=\"javascript:void(0)\"><br \/>\n\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/41f49_59f3d735ae56972c5ba2ce15_o_U_v1.jpg?w=640&#038;ssl=1\" alt=\"Hey Dillon Francis, iPhone X Is Now Available For Pre-Order | Crunch Report\" \/><br \/>\n\t\t\t<\/a><\/p>\n<\/li>\n<\/ul>\n<p><a href=\"javascript:void(0)\">Watch More Episodes<i class=\"icon-caret-right\" \/><\/a><\/p>\n<\/section>\n<\/aside>\n<p>To give a sense of the company\u2019s scale, there are 15 editors and writers on staff, helping out a population of more than 10,000 unpaid contributors.<\/p>\n<p>Now the company has partnered with the advertising giant WPP, which started a new <a href=\"javascript:void(0)\">health and wellness vertical<\/a> earlier this year. The partnership with WPP will allow The Mighty\u2019s contributing storytellers to reach a new audience \u2014 the doctors that treat them or care for their family members, loved ones and friends.<\/p>\n<p>\u201cThrough their clients in healthcare, they saw the rise in patient-centered approaches and a shift toward more content marketing,\u201d Porath said of the deal with WPP. \u201cWe fit both of these trends, as we have authentic stories coming from personal perspectives. We\u2019ve opted to run sponsored posts rather than the kind of branded drug ads that you\u2019ll find on WebMD and similar publishers.\u201d<\/p>\n<p>These revenue-generating opportunities will open up the prospect of payment for The Mighty\u2019s contributors (one could almost view them as micro-influencers) as more sponsored content begins to appear on The Mighty\u2019s pages. While contributors share their personal stories, they do not recommend any treatments or pitch any products, according to Porath.<\/p>\n<p>So the company avoids any potential liabilities that would potentially arise from an influx of snake-oil salesmen. There\u2019s nothing to sell.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1561051 size-full\" src=\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/000f2_annabelporath.png?resize=397%2C592&#038;ssl=1\" alt=\"\" width=\"397\" height=\"592\" \/><\/p>\n<p class=\"wp-caption-text\">Mike and Sarah Porath\u2019s daughter, Annabel<\/p>\n<p>It\u2019s been a long road for the Los Angeles-based company, and one that seed investors like Joanne Wilson, Brad Feld (through the FG Angel syndicate) and Upfront Ventures have been happy to traverse.<\/p>\n<p>New lead investor GGV Capital and WPP, which participated in the financing, were intrigued by the company\u2019s 1 million community members, 10 million-strong newsletter subscriber base and the addition of 5,000 new signups for the newsletter every month.<\/p>\n<p>The incipient revenue that the company is generating from sponsored posts, videos and surveys likely also helped buoy investor confidence in the burgeoning media site.<\/p>\n<aside class=\"inset inset-sm inset-section\" \/>\n<p>Porath says the company\u2019s mission is to \u201cempower and connect people facing health conditions and disabilities,\u201d and the company has been staffing to ensure that it can successfully achieve that goal.<\/p>\n<p>Peter Wang has joined the company as its new chief technology officer, coming from similar roles at Refinery 29 and Buddy Media \u2014 both successful media properties.<\/p>\n<p>Now, with the additional staff, The Mighty will be building out new features like a Quora-style question and answer service and one-to-one messaging.<\/p>\n<p>\u201cThe day someone gets a diagnosis, The Mighty will be the place to go to find support and guidance for whatever journey someone is on,\u201d Porath wrote to me in an email.<\/p>\n<p>It\u2019s all part of what Porath sees as a bigger challenge for the business \u2014 to create a social network designed to appeal to hundreds of millions of users worldwide.<\/p>\n<p>About 10 percent of the company\u2019s visitors already come from countries outside of the U.S., Canada and the U.K., where English isn\u2019t the native language, according to Porath. And one of the reasons why the company turned to GGVC as a new lead investor, and Hans Tung as the company\u2019s latest board member, is so they can tap the firm\u2019s experience growing internationally.<\/p>\n<p>China, for instance, which is a huge focus for GGVC, has an incredible need for new healthcare services.<\/p>\n<p>\u201cWe share our happiest moments on networks like Facebook and Instagram, but they are not the place most people want to share their vulnerable moments,\u201d Porath writes. \u201cWe\u2019ve built a brand and safe space that more than a million people have joined, but reaching global scale requires that we deliver so much more value to our members.\u201d<\/p>\n<p>\t\t\t<!-- End: WordPress Article Content --><\/p>\n<p>\t\t\t<small>Featured Image: <a href=\"javascript:void(0)\">Kelsey Weyerbacher<\/a><\/small><\/p>\n<p>\t\t\t<!-- \/.taboola-recommended --><\/p>\n<p><!-- \/.taboola-recommended --><\/p>\n<p>Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/sa9uMdCF8vg\/<\/p>","protected":false},"excerpt":{"rendered":"<p>There\u2019s a corkboard in the kitchen at the office of The Mighty, the social network for people with chronic illnesses, mental health disorders and disabilities, which has pictures and letters <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-9787","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"There\u2019s a corkboard in the kitchen at the office of The Mighty, the social network for people with chronic illnesses, mental health disorders and disabilities, which has pictures and letters from many of the site\u2019s thousands of contributors and readers who have benefited from the stories the site shares. 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