{"id":9661,"date":"2017-10-18T21:16:09","date_gmt":"2017-10-18T21:16:09","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/facebook-and-google-competed-for-anti-immigration-ad-dollars-during-the-2016-election.html"},"modified":"2017-10-18T21:16:09","modified_gmt":"2017-10-18T21:16:09","slug":"facebook-and-google-competed-for-anti-immigration-ad-dollars-during-the-2016-election","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-and-google-competed-for-anti-immigration-ad-dollars-during-the-2016-election.html","title":{"rendered":"Facebook and Google competed for anti-immigration ad dollars during the 2016 election"},"content":{"rendered":"


\n<\/p>\n

In a textbook illustration of the conflict of interest between Facebook and Google\u2019s ostensible dedication to free speech and their ostensible espousal of progressive values, the internet giants reportedly took millions in advertising money from a major anti-immigration group at the same time as both were engaged in pro-immigration advocacy.<\/p>\n

Bloomberg reports<\/a> that both companies worked with Secure America Now, which spent millions on ads on the platforms during the 2016 election. SAN\u2019s ads were execrable scaremongering, invoking the phantom threat of Sharia law being applied worldwide \u2014 the Mona Lisa wearing a niqab, for instance.<\/p>\n

And these weren\u2019t merely banner ads placed on popular keywords for xenophobes. They were reportedly targeted and tested with plenty of help from Google and Facebook. The former reportedly worked directly with SAN to improve the campaign, while the latter did extensive A\/B testing to see if vertical video would do better. (Head of AR\/VR and former head of ads Andrew Bosworth denied<\/a> the company worked directly with SAN, but confirmed it worked with SAN\u2019s ad agency.)<\/p>\n

A few short months later, in January, both companies spoke out forcefully against anti-immigration efforts, specifically the newly sworn-in President\u2019s executive order that attempted (unsuccessfully) to ban immigrants from several Muslim-majority countries.<\/p>\n

Mark Zuckerberg wrote<\/a> in a blog post:<\/p>\n

\n

We need to keep this country safe, but we should do that by focusing on people who actually pose a threat\u2026 We should also keep our doors open to refugees and those who need help. That\u2019s who we are.<\/p>\n<\/blockquote>\n

And Sundar Pichai in an internal memo:<\/p>\n

\n

We\u2019re concerned about the impact of this order and any proposals that could impose restrictions on Googlers and their families, or that create barriers to bringing great talent to the U.S\u2026.We\u2019ve always made our view on immigration issues known publicly and will continue to do so.<\/p>\n<\/blockquote>\n

Am I the only one for whom these sentiments ring hollow considering that both companies had so recently been dancing for coins from a group whose sole purpose was to scare voters into choosing the candidate with the strong anti-immigration stance?<\/p>\n

I understand that it is a very difficult balance, to be a platform on which free speech is valued, but to have to run a business as well. You can\u2019t turn your nose up at something that turns your stomach \u2014 not if the price is right. So the scammy apps, miracle diet pills, and conspiracy theories all get their ad spots just like Target and Newegg.<\/p>\n

But to take millions from a group one day, and then turn around the next to say you are deeply and fundamentally opposed to that group\u2019s values \u2014 I\u2019d like to say I don\u2019t expect that kind of cynical hypocrisy, but that would be a lie. Why expect any better?<\/p>\n

On this and other issues, there seems to be little connection with what the public head of the company says, and what the guts of the company actually do. Whether it\u2019s on accessibility, diversity, abuse, politics, finances, transparency, or any other issue: all you can trust that these companies will do is what\u2019s best for the bottom line.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/Axpiq7yIRvc\/<\/p>","protected":false},"excerpt":{"rendered":"

In a textbook illustration of the conflict of interest between Facebook and Google\u2019s ostensible dedication to free speech and their ostensible espousal of progressive values, the internet giants reportedly took <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-9661","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t