{"id":9656,"date":"2017-10-18T17:14:21","date_gmt":"2017-10-18T17:14:21","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/facebooks-discovery-focused-explore-feed-hits-the-desktop.html"},"modified":"2017-10-18T17:14:21","modified_gmt":"2017-10-18T17:14:21","slug":"facebooks-discovery-focused-explore-feed-hits-the-desktop","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebooks-discovery-focused-explore-feed-hits-the-desktop.html","title":{"rendered":"Facebook\u2019s discovery-focused \u2018Explore Feed\u2019 hits the desktop"},"content":{"rendered":"


\n<\/p>\n

Facebook\u2019s tests of an alternative News Feed dubbed the \u201cExplore\u201d feed are progressing, it seems. Previously available on mobile devices in the main navigation, Facebook\u2019s new Explore Feed is now appearing for users on the desktop. The feed is found in the left-side sidebar, within the \u201cExplore\u201d section \u2013 where you\u2019ll also find links to Facebook features like Events, Groups, Pages, Moments, Saved items, and more.<\/p>\n

The expansion to desktop was first spotted via Matt Navarra<\/a>, who shared a screenshot of the Explore Feed to Twitter.<\/p>\n

\n

Facebook’s Explore Feed is now on desktop, huh? pic.twitter.com\/mgXs6tpapH<\/a><\/p>\n

\u2014 Matt Navarra \u2b50\ufe0f (@MattNavarra) October 17, 2017<\/a><\/p>\n<\/blockquote>\n

\n

The idea behind the Explore Feed is to help Facebook users discover more content across the social network, beyond posts from friends and Pages you already follow. Instead, this feed surfaces recommended content it thinks you might find interesting, including posts, articles, photos and videos from sources you haven\u2019t followed yet \u2013 like Facebook Pages and other posts from publishers or news organizations.<\/p>\n

The selection isn\u2019t just random content, though. Items in the Explore Feed are similar to those you\u2019ve already liked, or those popular among your network of friends, for example.<\/p>\n

The overall goal, of course, is to increase users\u2019 time-on-site (or time-in-app, if on mobile). This allows Facebook to serve more ads in between the content, in videos and elsewhere. Effectively, it\u2019s a second-tier News Feed that Facebook could monetize.<\/p>\n

At this time, however, the feed doesn\u2019t appear to include advertising. (At least no ads appeared in tests after scrolling down for a good minute or so).<\/p>\n

The Explore Feed itself has been in testing for some time. Earlier this year, the feed was designated by a rocket ship icon<\/a>, which may have confused users who didn\u2019t understand its purpose. But other tests<\/a> had labeled the feed \u201cExplore,\u201d which made more sense. That name has since stuck, as that\u2019s how the feed is now labeled on desktop as well.<\/p>\n

Facebook has continued to say, when asked about the Feed\u2019s expansion, that Explore Feed is just a test. But with the feed\u2019s appearance on the desktop after months on mobile, the indication is that the testing is progressing in a positive direction.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/UdWqZlJzuHA\/<\/p>","protected":false},"excerpt":{"rendered":"

Facebook\u2019s tests of an alternative News Feed dubbed the \u201cExplore\u201d feed are progressing, it seems. Previously available on mobile devices in the main navigation, Facebook\u2019s new Explore Feed is now <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-9656","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t