\n
![](\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/920c4_selfmade-for-anthony-2.jpg?w=640&ssl=1\")
<\/p>\n
\n<\/p>\n
SelfMade<\/a>\u00a0brings professional photo editing to your phone \u2014 yes, literally.<\/p>\n The startup, which is announcing that it has raised $11 million in funding, was founded by CEO Brian Schechter and CTO Zach Lloyd. Schechter was previously co-founder at IAC-acquired dating startup HowAboutWe,<\/a>\u00a0and he points to HowAboutWe as the starting point for his interest in photo editing.<\/p>\n After all, he said many of HowAboutWe\u2019s members would have appreciated (and even paid for) help with their profile photos.<\/p>\n Lloyd, meanwhile, led engineering on Google Docs before creating a photo-sharing app and eventually teaming up with Schechter. Their goal is to take the professional photo editing that\u2019s used by large brands and celebrities and make it accessible to everyone else.<\/p>\n We aren\u2019t just talking about applying some filters, as Schechter explained when he showed me the app. SelfMade has actually built out a team of professional photo editors, currently based in Indonesia. Users send them pictures and specify how they want them to look, then SelfMade\u2019s team will make the requested edits. (Schechter said the turnaround time can range from a few minutes to nearly a day, depending how complicated the request is.)<\/p>\n And it\u2019s not just about getting individual photos retouched. As Lloyd explained, customers \u201cwant help building their brand, too.\u201d So SelfMade will create a mood board to nail down the visual style that the customer is looking for and offer photo ideas and other advice. There\u2019s even a tool for posting photos to Instagram in the optimal order and timing.<\/p>\n If that all sounds like it goes above-and-beyond the dating use case that Schechter was started with, well, he said the service is currently designed for businesses and professionals \u2014 the kind who are willing to pay $49.99 a month (the starting price, which includes up to 12 edits) or more for good photos. Eventually, he\u2019s hoping to offer products and pricing that are better suited to more casual users.<\/p>\n <\/p>\n Getting back to the funding: It comes from a seed round and a Series A, with Primary Venture Partners leading the former and FirstMark Capital leading the latter.\u00a0BoxGroup, Founder Collective, CrunchFund and SV Angel also participated. (CrunchFund, like TechCrunch, was founded by Michael Arrington and is backed by TechCrunch-owner AOL\/Oath.)<\/p>\n As for the technology powering all of this, Lloyd said most of his energy has gone into building \u00a0a \u201cpipeline\u201d connecting the photos to \u201ca distributed system with remote editors.\u201d (Turns out that\u2019s not so different from building collaborative productivity tools for Google, he said.) The next big challenge is taking advantage of artificial intelligence, machine learning and image processing technology to automate more of the editing process.<\/p>\n Schechter plans to open up SelfMade to the general public later this year, but in the meantime, you can check out some of the edited photos<\/a>\u00a0and compare them to the originals, then sign up for the waitlist<\/a>.<\/p>\n <\/p>\n Featured Image: SelfMade<\/small><\/p>\n Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/n22F8WBPc4A\/<\/p>","protected":false},"excerpt":{"rendered":" SelfMade\u00a0brings professional photo editing to your phone \u2014 yes, literally. The startup, which is announcing that it has raised $11 million in funding, was founded by CEO Brian Schechter and <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-9642","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t