{"id":9548,"date":"2017-10-10T19:28:16","date_gmt":"2017-10-10T19:28:16","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/ex-techcruncher-billy-gallagher-announces-book-on-snapchats-origin.html"},"modified":"2017-10-10T19:28:16","modified_gmt":"2017-10-10T19:28:16","slug":"ex-techcruncher-billy-gallagher-announces-book-on-snapchats-origin","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/ex-techcruncher-billy-gallagher-announces-book-on-snapchats-origin.html","title":{"rendered":"Ex-TechCruncher Billy Gallagher announces book on Snapchat\u2019s origin"},"content":{"rendered":"


\n<\/p>\n

\u201cSo much of it is stranger than fiction. It\u2019s a great story, I knew that if I didn\u2019t write the book, someone else would and I\u2019d regret it\u201d says Billy Gallagher, author of \u201cHow To Turn Down A Billion Dollars: The Snapchat Story\u201d. The book, which starts pre-sales today <\/a>and debuts on February 13th, follows CEO Evan Spiegel from the Stanford dorms where Snap was invented, to rejecting Facebook\u2019s acquisition offer in 2013, through Snap\u2019s rocky IPO.<\/p>\n

Gallagher is uniquely apt to pen the book. The former TechCrunch reporter and Khosla Ventures analyst was just two years younger and in the same Stanford fraternity as Spiegel [Disclosure: so was I]. He already knew many of the young CEO\u2019s contemporaries and was privy to the backchannel gossip about how the idea for disappearing messages came to Spiegel, as well as why co-founder Reggie Brown was pushed out of the company.<\/p>\n

Gallagher\u2019s first-ever story for TechCrunch<\/a> in May 2012 helped set the record straight that \u201cNo, Snapchat Isn\u2019t About Sexting\u201d. Now completing his Stanford Graduate School Of Business degree, Gallagher has both the life experience and the know-how to decode the most fascinating startup founding story of the decade. Even without much assistance from the company itself.<\/p>\n

\"\"<\/p>\n

One of Snapchat\u2019s first PR images, setting a racy tone from the start<\/p>\n

\u201cI was given no official access\u201d Gallagher tells me. \u201cSnapchat\u2019s PR helped me with fact checking. I had to rely on previous sources I had from TechCrunch. I was pounding the pavement, cold-calling and cold-emailing. \u2018What files can you show me? What emails can you show me?’\u201d Gallagher worked from over 200 interviews and 450 pages of source notes to compile the end result.<\/p>\n

But the hardest part was adjusting from the rapid-fire publishing style of TechCrunch to the long feedback cycle of publishing with\u00a0St. Martin\u2019s Press. \u201cYou find something out, you get really excited, you find a second source, and then you post about it\u201d Gallagher says of blogging. But with the book, he\u2019s had to watch scoops he first sniffed out get exposed later by the blogs.<\/p>\n

Gallagher wouldn\u2019t share hints about any of the scoops he has left for the book\u2019s launch in February, but says what he thinks readers will enjoy is \u201cSome of the early days of the company and even stuff at Future Freshman [which pivoted into Snap]. There\u2019s meat left on the bone there.\u201d Plus there\u2019s all the details of the rejected Facebook acquisition. While The New York Times\u2019 Evelyn Rusli dilligently reported on Spiegel turning down Facebook\u2019s $3 billion-plus bid in 2013, Gallagher\u2019s book will reveal the inside movements that characterize the failed deal.<\/p>\n

As for his concluding perspective of Spiegel forged through the writing process, \u201cYou have to be impressed with anyone who can take an idea that was arguably not that great of an idea at its start, turn it into something very smart and simple, and build it into what Snapchat is today\u201d Gallagher explains. \u201cI admire the guts to turn down Mark Zuckerberg and Facebook at such a young age, and then back it up by taking the company public.\u201d<\/p>\n

\"\"<\/p>\n

Yet don\u2019t expect some cheery, one-sided profile of the product genius. \u201cEvan has some weaknesses. For founder-CEOs that\u00a0are<\/em> the company, it can be really hard when what\u2019s getting you from zero to 1, and trusting your gut, isn\u2019t what gets the company from 1 to 100.\u201d<\/p>\n

And in regards to Facebook\u2019s strategy of copying Snapchat that\u2019s making it so hard for the younger company, Gallagher gave these forboding words. \u201cit\u2019s a little disheartening to see how\u00a0<\/span>Facebook just looks at companies and says, \u2018You\u2019re Houseparty. You\u2019re doing this really cool innovative chat app. We\u2019re going to either buy you or crush you, and crush you by copying you with all the advantages of our scale’\u201d he says glumly. \u201cIt\u2019s hard to do anything in the social space without getting crushed by Facebook.\u00a0W<\/span>hat happens in five to ten years if this cycle continues?\u201d<\/p>\n

\u201cHow To Turn Down A Billion Dollars: The Snapchat Story\u201d is now available for pre-sale from Amazon via St. Martin\u2019s Press<\/a><\/em><\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/z-kZiS7-Rbc\/<\/p>","protected":false},"excerpt":{"rendered":"

\u201cSo much of it is stranger than fiction. It\u2019s a great story, I knew that if I didn\u2019t write the book, someone else would and I\u2019d regret it\u201d says Billy <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-9548","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t