{"id":9539,"date":"2017-10-10T15:26:50","date_gmt":"2017-10-10T15:26:50","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/snapchats-new-context-cards-use-snaps-for-spontaneous-discovery.html"},"modified":"2017-10-10T15:26:50","modified_gmt":"2017-10-10T15:26:50","slug":"snapchats-new-context-cards-use-snaps-for-spontaneous-discovery","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/snapchats-new-context-cards-use-snaps-for-spontaneous-discovery.html","title":{"rendered":"Snapchat\u2019s new Context Cards use Snaps for spontaneous discovery"},"content":{"rendered":"

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Snapchat is introducing a new feature that will transform the experience of using the apps at a fundamental level. They\u2019re called \u2018Context Cards,\u2019 and they\u2019re new ways to find out more info about any Snap shared by users, providing access to things like restaurant reviews, reservations, Uber and Lyft ride hailing, contact information and more.<\/p>\n

This is where Snapchat has a chance to turn its every day user engagement into a real world discovery and marketing platform that could potentially rival Yelp in terms of serendipitous discovery, and driving marketing value for restaurants, venues and destinations starting from a place of true interest, rather than approaching it from the perspective of providing a resource only to people already seeking that kind of info.<\/p>\n

The new Context Cards work similar to how Snapchat\u2019s marketing tools work for existing paid campaigns now, which can do things like offer up links to stories for publishers when users swipe up in their stories. You\u2019ll see the same \u201cMore\u201d link at the bottom of stories you\u2019re watching, but when you swipe up, they\u2019ll have info automatically populated from Snap\u2019s partners on Context Cards, which include TripAdvisor, Foursquare, Michelin, Goop, OpenTable, Uber, Lyft and more.<\/p>\n

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    This isn\u2019t going to appear in every Snap, however, lest you were worried that Snapchat was turning every single post on its platform into a marketing tool. Instead, it\u2019ll include those that have been tagged with the company\u2019s venue-specific Geofilters, or with any Snap that\u2019s been submitted to the public \u2018Our Story\u2019 feed and that appears in Snap Map or Search.<\/p>\n

    Context Cards appear in a feed-like waterfall, with the first providing basic info including the name and category, as well as ratings sourced from partners including TripAdvisor and Foursquare. Other cards include more detailed user reviews, directions, operating hours, phone numbers, ride hailing options, reservations and additional Snaps from the same area submitted by other Snapchat users.<\/p>\n

    Snapchat\u2019s Context Cards are bound to be a big deal for the company and the platform \u2013 they\u2019re a new way for Snap to drum up business, for one, and they\u2019re also just starting out, with plenty of potential to grow in future. Snap has positioned itself as a \u2018camera company\u2019 in the past, and this turns its camera into a visual-first contextual marketing platform.<\/p>\n

    It\u2019s almost like Google\u2019s contextual search-based advertising but for the visual world. How successful it will be, however, will rely a lot of Snap\u2019s ability to grow its platform and deepen this product without distracting too much from the appeal of its core product to users.<\/p>\n

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    Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/ryrBZDhUIQg\/<\/p>","protected":false},"excerpt":{"rendered":"

    Snapchat is introducing a new feature that will transform the experience of using the apps at a fundamental level. They\u2019re called \u2018Context Cards,\u2019 and they\u2019re new ways to find out <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-9539","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t