{"id":9497,"date":"2017-10-04T22:21:43","date_gmt":"2017-10-04T22:21:43","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/splunk-is-latest-company-to-take-exception-to-larry-ellisons-slams-at-oracle-openworld.html"},"modified":"2017-10-04T22:21:43","modified_gmt":"2017-10-04T22:21:43","slug":"splunk-is-latest-company-to-take-exception-to-larry-ellisons-slams-at-oracle-openworld","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/splunk-is-latest-company-to-take-exception-to-larry-ellisons-slams-at-oracle-openworld.html","title":{"rendered":"Splunk is latest company to take exception to Larry Ellison\u2019s slams at Oracle OpenWorld"},"content":{"rendered":"


\n<\/p>\n

Larry Ellison was at it again yesterday, making friends, influencing people and pissing off rivals. It was AWS<\/a> in the keynote earlier in the week. Yesterday, it was Splunk<\/a>, a seemingly innocuous logging software company, which somehow fell into Ellison\u2019s marketing cross-hairs. The company took serious exception.<\/p>\n

Splunk is best known for logging all events related to IT. Ellison announced a new product \u2014 a unified platform for SecOps, DevOps, and IT Ops \u2014 or precisely Splunk\u2019s sweet spot. If you are the market leader in an area where Oracle wants a piece of the pie, you are going to feel the wrath of Ellison and that\u2019s what happened to Splunk.<\/p>\n

Oracle didn\u2019t exactly try to hide they were going straight after Splunk with their new unified logging product. In fact, senior director of product marketing, Sridhar Karnam penned a blog post called Oracle\u2019s Larry Ellison takes on Splunk<\/a> to announce the product on the company website.<\/p>\n

But that was really the encore. The real show was at Ellison\u2019s announcement where he took aim at Splunk with his typical style, making great claims about what his product could do, and of course what his rival was incapable of.<\/p>\n

Splunk fired back in an angry blog post<\/a> you don\u2019t usually see from a software company, which runs behind the scenes and generally doesn\u2019t call attention to itself except when there are products to be announced<\/a>. Splunk had a conference of its own last week, but there wasn\u2019t any name calling or corporate pissing matches that I heard about. This is the second such incident for Ellison this week, who thrives on controversy to get his company attention (and it\u2019s worked).<\/p>\n

The company seemed quite flabbergasted by Ellison\u2019s attacks, yet felt compelled to answer his claims all the same. When Ellison said, \u201d Splunk has no real entity model and leaves data in many disparate vendor silos,\u201d Splunk responded, \u201cSplunk turns data into answers, applying schema on read to give structure to the data when you ask the question and not force entities when you write it (presumably to an Oracle database which is\u2026 again\u2026 convenient),\u201d they wrote. What they are saying is Ellison was being misleading when he made that statement.<\/p>\n

Then he took a swipe at their machine learning capabilities saying, \u201cSplunk provides a machine learning toolkit that requires data scientists.\u201d To which Splunk replied, \u201cJust wrong. We make machine data accessible, usable and valuable to everyone and we\u2019re doing the same with machine learning.\u201d To be fair, he\u2019s not completely wrong, but again, he is being misleading.<\/p>\n

When I spoke to the company just recently about its machine learning capabilities, they cited two paths. One was a toolkit that would allow that data scientist to build apps on top of the Splunk data, but the other was designed to provide machine learning capabilities in a more automated fashion for those companies who didn\u2019t have data scientists. So they offer both. Ellison just chose to focus on the path that made his company\u2019s product look better.<\/p>\n

Just another day at Oracle OpenWorld with Larry Ellison making wild claims and his competitors taking exception. It\u2019s only Day Three. It feels like longer.<\/p>\n

<\/p>\n

Featured Image: Clive Mason\/Getty Images<\/small><\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/GHb7CDG388Y\/<\/p>","protected":false},"excerpt":{"rendered":"

Larry Ellison was at it again yesterday, making friends, influencing people and pissing off rivals. It was AWS in the keynote earlier in the week. Yesterday, it was Splunk, a <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-9497","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t