{"id":9456,"date":"2017-10-03T01:57:10","date_gmt":"2017-10-03T01:57:10","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/snapchat-to-launch-augmented-reality-art-platform-tomorrow.html"},"modified":"2017-10-03T01:57:10","modified_gmt":"2017-10-03T01:57:10","slug":"snapchat-to-launch-augmented-reality-art-platform-tomorrow","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/snapchat-to-launch-augmented-reality-art-platform-tomorrow.html","title":{"rendered":"Snapchat to launch augmented reality art platform tomorrow"},"content":{"rendered":"


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Snapchat plans to launch a new augmented reality art platform featuring pop artist Jeff Koons and others. It will allow art to be pinned to specific locations in augmented reality so users can see it when they hold up their phones in the right spot. Snapchat will solicit sign-ups from artists who want their art added to the platform.<\/p>\n

Snapchat plans to roll out the feature with Koons\u2019s art around the world as seen in these photos from Las Vegas, Sydney, and Paris.\u00a0 A source tells TechCrunch the feature is based on technology from Cimagine, an Israeli AR startup Snapchat acquired<\/a> in December. Similar tech powers its World Lens\u2019 like the dancing hot dog that got over 1.5 billion views on Snapchat, plus its new Sponsored World Lens ads.<\/p>\n

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How Snapchat Leaked Its Own Launch<\/h2>\n

Today a\u00a0strange \u201cart.snapchat.com<\/a>\u201d URL featuring a countdown to 3PM eastern time Tuesday over a photo of Central Park and New York\u2019s skyline appeared. When TechCrunch asked Snapchat about it, a company spokesperson told us \u201c?\u00a0we\u2019re excited to share more soon\u201d.<\/span><\/p>\n

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But our savvy readers discovered that using a time hack, you could trick the site to show what will be launched, ruining Snapchat\u2019s big countdown. Now Snapchat has apparently disabled the hack method, but we\u2019ve collected all the details now. The countdown expiration and launched are timed with Snap CEO Evan Spiegel\u2019s talk<\/a> at Vanity Fair\u2019s New Establishment Summit.<\/p>\n

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TechCrunch reader Paul Stamatiou sent us this video rip via Jonah Grant<\/a> that depicts a now-removed YouTube video detailing a Snapchat partnership with Jeff Koons that puts one his iconic blow-up animal balloon pop-art sculptures in Central Park. Unfortunately the video is silent but you can get the gist of it.<\/p>\n

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Essentially, when users are nearby a piece of Snapchat ART, they\u2019ll see a special Lens available. An indicator will direct them which direction to look until the location marker is in frame, at which point they\u2019ll see the AR art on their phone. Perhaps users will be able to find Snapchat ART on the app\u2019s SnapMap, though we can\u2019t confirm that yet.<\/p>\n

Koons, famous for his giant balloon animal sculptures, is the featured artist for the launch. \u201cDiscover Koons\u2019s innovative digital installations scattered across the world to experience them for yourself, and learn a little more about them\u201d Snapchat wrote on the leaked launch site. Digital installations from Koons will be available in New York, Chicago, Washington D.C., Los Angeles, Las Vegas, Toronto, Sydney, London, Paris, and Rio de Janeiro.<\/span><\/p>\n

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But Koons won\u2019t be alone. The sign-up form below will allow artists to submit their art to be added to Snap\u2019s platform.<\/p>\n

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Facebook announced in April its plans to pin augmented reality art <\/a>to real-world locations. But its preview of art by Heather Day akin to a graffiti mural was much smaller than the massive installation art pieces shown off in Snapchat\u2019s photos and video shown above. Snapchat seems to have beaten Facebook to the punch.<\/p>\n

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The ART launch could help reinvigorate Snapchat as user growth has slowed, revenue expectations were missed, and competition from Facebook and Instagram Stories remains fierce. At least its share price has perked up a bit since hitting a low in August after botched earnings.<\/p>\n

AR can hide content on a digital plane within the real world, thereby making you curious of what could be lingering around you if you just held up your phone. That could be an appealing reason to whip out Snapchat wherever you go. Snapchat has already used this feature with its stylized geofilters, goading users to swipe after Snapping to see if a cool filter is available for their location.<\/span><\/p>\n

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If the launch goes well, it could get people flocking to physical locations in mobs reminiscent of Pokemon Go. As people hold up their phones in glee, passersby are sure to ask what they\u2019re doing, and potentially download or re-open Snapchat to join in the fun.<\/p>\n

The question will be whether Snapchat\u2019s platform approach to ART can fill the vast physical world with AR such that not just users in top cities can play along. As I wrote in April, Snapchat would need help from outside developers or artists in order to make AR scale<\/a>.\u00a0To really move the needle, Snapchat needs ART everywhere.<\/p>\n

[Update: When we first spotted the countdown site, I originally speculated that \u201cIf I had to guess based on zero information, I\u2019d say that Snapchat will launch a feature that lets you pin augmented reality art you create at real-life locations that other users can then view when nearby.\u201d Now we know that was pretty close. This article has been heavily edited to reflect the leaked details.]<\/p>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/2b5bKnat84k\/<\/p>","protected":false},"excerpt":{"rendered":"

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