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In the wake of what is now the worst mass-shooting in U.S. history, thousands of people turning to social media for information on the unfolding investigation earlier this morning would have found many of the top posts on most of the major websites to be hot garbage.<\/p>\n
Letting an algorithm cull links from the sewer of internet commentary, and then distributing that to millions of people, is a losing game. It\u2019s another sign of how Facebook and the rest continue to abdicate responsibility.<\/p>\n
Google and the social media sites say they\u2019re working on improving their hit rate for better quality news sources, but today\u2019s spread in the aftermath of the Las Vegas shooting shows just how much more work they have to do.<\/p>\n
Over the course of the morning, Facebook\u2019s \u201cSafety Check\u201d page included updates on the shooting from a far-right-wing blogger<\/a>\u00a0who had accused the shooter of being a \u201d far left loon.\u201d<\/a> The top post on the site then moved to feature a clickbait video from a news aggregation service, MyTVToday, before finally settling on reports from local and national news outlets.<\/p>\n \u00a0<\/p>\n Facebook has put The Gateway Pundit at the top of its feed today. Google News promoted a 4chan thread. Silicon Valley, we have a problem.<\/p>\n \u2014 Ed Bott (@edbott) October 2, 2017<\/a><\/p>\n<\/blockquote>\n\n Facebook wasn\u2019t alone in recirculating conjecture and outright lies on its marquee pages. One of the rumors that had been circulating on the site 4chan<\/a>\u00a0misidentified the shooter as a man named Geary Danley appeared in Google\u2019s top stories widget (as Buzzfeed<\/a> and Bloomberg <\/a>reported).<\/p>\n Google released the following statement to Bloomberg and The New York Times\u00a0<\/a>(we\u2019ve also reached out for comment):<\/p>\n \u201cUnfortunately, early this morning we were briefly surfacing an inaccurate 4chan website in our Search results for a small number of queries. Within hours, the 4chan story was algorithmically replaced by relevant results. This should not have appeared for any queries, and we\u2019ll continue to make algorithmic improvements to prevent this from happening in the future.\u201d<\/p>\n<\/blockquote>\n The algorithms that social media sites like Twitter and Facebook use to determine which stories to display have been making headlines themselves, as more attention is paid to the information they\u2019re distributing.<\/p>\n The hoaxes listed by Buzzfeed that showed up on Twitter alone<\/a> should be enough to convince @Jack that something needs to be done about the trolls willfully setting dumpster fires in the middle of the service\u2019s vaunted news stream.<\/p>\n It\u2019s a legitimate question to ask how sources like 4chan would even be considered a viable outlet from which to source information for breaking news. And, indeed, some reporters are already asking it.<\/p>\n I realize how difficult it is to surface the right information in real time, but I don’t understand how 4chan is part of the pool of sites?<\/p>\n \u2014 Daisuke Wakabayashi (@daiwaka) October 2, 2017<\/a><\/p>\n<\/blockquote>\n\n Google, Twitter and Facebook are under the microscope already<\/a> for their response to the Russian hacking scandal currently being investigated by Congress. And this latest misstep in their treatment of a story that has shaken the country, with so many dead and injured, and so much still unknown, just underscores how problematic their reliance on software can be \u2014 and the real world consequences that it can have.<\/p>\n An NBC report is barely visible in second place. This is shit news judgment, and the algorithms responsible should resign. pic.twitter.com\/0DCbI3BsB7<\/a><\/p>\n\n
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