{"id":9310,"date":"2017-09-20T23:27:14","date_gmt":"2017-09-20T23:27:14","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/facebook-vows-to-manually-review-ad-targeting-after-jew-haters-scandal.html"},"modified":"2017-09-20T23:27:14","modified_gmt":"2017-09-20T23:27:14","slug":"facebook-vows-to-manually-review-ad-targeting-after-jew-haters-scandal","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-vows-to-manually-review-ad-targeting-after-jew-haters-scandal.html","title":{"rendered":"Facebook vows to manually review ad targeting after \u2018Jew-Haters\u2019 scandal"},"content":{"rendered":"


\n<\/p>\n

Facebook failed to foresee how turning user-written interests and employer information from profiles into ad targeting options could turn offensive. Facebook COO Sheryl Sandberg has apologized for the situation<\/a>, and announced that Facebook will now manually review all ad targeting options. \u201cWe never intended or anticipated this functionality being used this way \u2013 and that is on us\u201d Sandberg wrote.<\/p>\n

Facebook quickly suspended the use of all user-submitted info for ad targeting after ProPublica surfaced how people could target \u201cjew-hater\u201d or \u201cHow to burn jews\u201d with Facebook ads last week. Sandberg says Facebook has since vetted and approved the top 5,000 user-generated targeting options like \u201cnurse\u201d and \u201cdentistry.\u201d All new parameters will undergo stricter human review.<\/p>\n

Facebook has also clarified its rules against offensive ad targeting, and will step up enforcement with more human moderators. It\u2019s also working on a way for people to be able to report potential abuses of its ad product the way people can with Facebook\u2019s user interface and technical systems.<\/p>\n

\u201cWe have long had a firm policy against hate on Facebook,\u201d Sandberg writes. \u201cOur community deserves to have us enforce this policy with deep caution and care.\u201d<\/p>\n

\"\"<\/p>\n

Facebook allowed advertisers to target \u201cjew hater\u201d as an interest. Image via ProPublica<\/a><\/p>\n

The scandal, and Sandberg\u2019s admission that Facebook hadn\u2019t \u201canticipated\u201d the potential abuse of its ad system, shows a naivet\u00e9 characteristic of many of Facebook\u2019s recent problems. From Russian agents buying political ads during the 2016 U.S. presidential election to how its Messenger location feature could be abused to construct a map of where people had been, to an engagement-prioritized News Feed distributing clickbait fake news, Facebook\u2019s idealistic leadership has proven itself better at facilitating the positive use cases for its product than predicting the worst-case scenarios.<\/p>\n

Given Facebook\u2019s size and power in publishing, advertising and communication, it must learn to foresee the dark side of human nature. Perhaps that means hiring more grizzled skeptics, who could almost be used as white hat hackers but for discovering opportunities for abuse rather than hacking vulnerabilities.<\/p>\n

You can read Sandberg\u2019s full-post below<\/em><\/p>\n

\t\t<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/rsLq69lL-WI\/<\/p>","protected":false},"excerpt":{"rendered":"

Facebook failed to foresee how turning user-written interests and employer information from profiles into ad targeting options could turn offensive. Facebook COO Sheryl Sandberg has apologized for the situation, and <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-9310","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t