{"id":9280,"date":"2017-09-19T03:15:20","date_gmt":"2017-09-19T03:15:20","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/goodbye-photo-studios-hello-colormass-virtual-photoshoots.html"},"modified":"2017-09-19T03:15:20","modified_gmt":"2017-09-19T03:15:20","slug":"goodbye-photo-studios-hello-colormass-virtual-photoshoots","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/goodbye-photo-studios-hello-colormass-virtual-photoshoots.html","title":{"rendered":"Goodbye, photo studios. Hello, colormass virtual photoshoots"},"content":{"rendered":"


\n<\/p>\n

IKEA is a leader among those that have pushed the limits when it comes to using digital imaging to take product marketing to the next level. When you look at an IKEA catalog or its website, you might think<\/em> you are looking at rooms full of Swedish sofas, coffee tables and stylish lamps, but you\u2019re actually looking at highly realistic, but digitally manipulated 3D facsimiles \u2014 the same facsimiles that are now being used to build the next generation of retail: AR apps<\/a> that let you select and place pieces in your own rooms to help figure out what to buy.<\/p>\n

All this is pretty cool, but also potentially frustrating if you are a manufacturer, retailer or anyone else who is manufacturing or selling a tangible product<\/span>: not everyone has the resources of an IKEA to create digital inventory like this. Until now.<\/p>\n

Berlin-based\u00a0colormass<\/a>, one of the startups presenting today at TechCrunch Disrupt as part of the Battlefield, has developed a platform that lets you recreate an IKEA-style experience for your own merchandise.<\/p>\n

A furniture company (or another business in the area of manufacturing) supplies its own production files, which are already created as part of a company\u2019s manufacturing process; and it also supplies information regarding textures, colors and other variables related to the pieces. Then colormass uses computer vision algorithms to convert these images into lifelike, but fabricated, 3D files that can be altered with different textures and colors and subsequently embedded in different (equally virtual, not real) scenes, like this:<\/p>\n

\"\"<\/p>\n

and this:<\/p>\n

\"\"<\/p>\n

The resulting service is a fraction of what it would cost for a business either to create a system like the one used by, say, IKEA, or to build the various physical products and settings to shoot them in the more traditional way.<\/p>\n

\u201cCompanies like IKEA use very sophisticated software to do this,\u201d said Balint Barli, who co-founded colormass with Tas Solti and Benjamin Foldi. \u201cWe want to enable everyone to be able to do this without knowing anything about 3D. If you want to do what IKEA does, you used to need specialized hardware, expensive software and<\/span>\u00a0a lot of experience and training in 3D to be able to do it. Now you don\u2019t.\u201d<\/span><\/p>\n

A lot of the computer vision developments that we\u2019ve seen hit the market of late have been squarely focused on consumer apps: filters that give us faces like cute animals, or a new color of hair, or help place us into the thick of the action in video games.<\/span><\/p>\n

Video games and consumer apps, in fact, were where colormass\u2019s founders first got their start. Barli and Solti\u2019s early work was in the area of 3D reconstruction technology, essentially recreating people\u2019s faces so they could be used in video games and in other applications, like hair coloring.<\/p>\n

That market is both crowded and, in a sense, becoming more commoditized, though, so they began to think of other places where the same computer vision technology could be applied.<\/p>\n

The pair then teamed up with Foldi, whose experience was specifically in 3D imaging. \u201cWe quickly realized that the tech could go into a different direction, essentially in helping to make better and less expensive, but still high quality, marketing images and product design,\u201d Barli said.<\/span><\/p>\n

Barli said that colormass started working with furniture manufacturers in 2016, with current customers usually of the medium-sized variety with $100 million or more in revenue.<\/p>\n

He said that customers (at least for now) do not like to be named. \u201cSince these images look exactly like photos, they would like to keep the impression that they are actual images of the real objects.\u201d<\/span><\/p>\n

Colormass is interesting because it is addressing a clear gap in the enterprise market, helping to digitize \u201cany kind of tangible product,\u201d in the words of Barli. The idea will be to continue to augment this, for example with the ability to manipulate multiple products or images in a 3D room<\/span>. But he also says that its B2B service for the design and home-goods communities is \u201conly the mid-term goal.\u201d<\/span><\/p>\n

\u201cThe long-term goal is to aggregate all the digitized products to become one of the largest repositories of 3D assets, a library that can be used for product marketing, but also games and other VR and AR applications,\u201d he said. \u201c3D content is a big problem, because there just isn\u2019t that much.\u201d The company has already started building this, signing agreements with their customers to be able to keep certain images in colormass\u2019s own database.<\/span><\/p>\n

This opens some interesting doors for the company, making it either a competitive rival (or interesting complementary acquisition) not just for the Autodesks and Adobes of this world, but massive photo agencies like the Gettys, as well.<\/p>\n

    \n
  1. \n\t\t \"\"<\/p>\n

    tcdisrupt_sf17_colormass-2926<\/h3>\n<\/li>\n
  2. \n\t\t \"\"<\/p>\n

    tcdisrupt_sf17_colormass-2924<\/h3>\n<\/li>\n
  3. \n\t\t \"\"<\/p>\n

    tcdisrupt_sf17_colormass-2932<\/h3>\n<\/li>\n
  4. \n\t\t \"\"<\/p>\n

    tcdisrupt_sf17_colormass-2930<\/h3>\n<\/li>\n
  5. \n\t\t \"\"<\/p>\n

    tcdisrupt_sf17_colormass-2936<\/h3>\n<\/li>\n
  6. \n\t\t \"\"<\/p>\n

    Self Driving Car dashboard<\/h3>\n<\/li>\n
  7. \n\t\t \"\"<\/p>\n

    tcdisrupt_sf17_colormass-2937<\/h3>\n<\/li>\n
  8. \n\t\t \"\"<\/p>\n

    tcdisrupt_sf17_colormass-2939<\/h3>\n<\/li>\n
  9. \n\t\t \"\"<\/p>\n

    tcdisrupt_sf17_colormass-2944<\/h3>\n<\/li>\n<\/ol>\n

    <\/p>\n

    Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/frCMlKWlqKY\/<\/p>","protected":false},"excerpt":{"rendered":"

    IKEA is a leader among those that have pushed the limits when it comes to using digital imaging to take product marketing to the next level. When you look at <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-9280","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t