{"id":9232,"date":"2017-09-14T14:07:46","date_gmt":"2017-09-14T14:07:46","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/yext-looks-to-help-businesses-make-their-information-more-searchable-by-machines.html"},"modified":"2017-09-14T14:07:46","modified_gmt":"2017-09-14T14:07:46","slug":"yext-looks-to-help-businesses-make-their-information-more-searchable-by-machines","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/yext-looks-to-help-businesses-make-their-information-more-searchable-by-machines.html","title":{"rendered":"Yext looks to help businesses make their information more searchable by machines"},"content":{"rendered":"


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Yext has been known for helping businesses get all their information (like location, business hours, and such) lined up correctly on the right apps and websites \u2014 and now it\u2019s looking to make sure the rest of the pitch is\u00a0right across the Internet.<\/p>\n

Yext, which went public earlier this year, said it is launching a feature called knowledge tags to help businesses make their websites and information more accessible to crawlers and other kinds of query services. It works by storing all the, well, \u201cknowledge\u201d of a business \u2014 like its products and features \u2014 on Yext and helping their websites be more searchable by engines. That\u2019s going to be important as website usage becomes less and less important over time and people access the Internet in different ways.<\/p>\n

\u201cThese intelligent services, they don\u2019t really care about fonts and colors,\u201d Yext chief strategy officer Marc Ferrentino said. \u201cWhen they look at your website, they don\u2019t see that. They see structured data, and they need to see that in the form of Schema. They can\u2019t really see the business very well. if the services don\u2019t know as much about them, ultimately that means fewer clicks, fewer transactions, and\u00a0fewer directions. It becomes imperative that these websites are built for machine eyes.\u201d<\/p>\n<\/p>\n

While this may seem somewhat incremental for a typical observer, it is potentially a big move for Yext as it considers what it looks like when websites aren\u2019t as big as, say, voice queries. The Amazon Echo and Google Home exposed a lot of demand for a voice interface, and as more and more people get comfortable with asking questions to their devices businesses need to ready their websites to be easily searchable by the algorithms running those devices. Yext\u2019s steps today are one in what\u2019s likely to be a number of tools businesses will look for if website usage at its core declines.<\/p>\n

\u201cIt is exactly priming, putting down a foundation, for them to be ready for when this revolution takes full hold,\u201d Ferrentino said. \u201cWe\u2019re seeing it now, and it\u2019s happening quickly. It\u2019s one of those things where it happens slowly and then it happens quickly, and then it\u2019s here before we know it. Businesses aren\u2019t unaware of it, they\u2019re savvy. They don\u2019t really know what to do but they know they have to do something. In the last six months, I think there\u2019s been a massive uptick in understanding.\u201d<\/p>\n

Yext went public earlier this year as part of a wave of technology companies that looked to get out the door following Snap\u2019s huge IPO. Like Cloudera, Blue Apron, and others, it sought to woo Wall Street with the appeal of its business at a moment where there was an appetite for new IPOs. For Yext, that meant convincing Wall Street that being the hub of the basic information about a business across all formats would create a lot of value.<\/p>\n

So far, so good for Yext, which while it hasn\u2019t had any major missteps, also hasn\u2019t had the level of a dramatic misstep of, say, Snap. Since going public, Yext\u2019s shares are\u00a0about<\/em> even, thanks partially to a big bump in its stock price yesterday which saw shares jumping more than 9%.<\/p>\n

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Featured Image: REUTERS\/Brendan McDermid<\/small><\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/16Ac-6is0yc\/<\/p>","protected":false},"excerpt":{"rendered":"

Yext has been known for helping businesses get all their information (like location, business hours, and such) lined up correctly on the right apps and websites \u2014 and now it\u2019s <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-9232","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t