{"id":8443,"date":"2017-08-22T12:58:18","date_gmt":"2017-08-22T12:58:18","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/teens-favoring-snapchat-and-instagram-over-facebook-says-emarketer.html"},"modified":"2017-08-22T12:58:18","modified_gmt":"2017-08-22T12:58:18","slug":"teens-favoring-snapchat-and-instagram-over-facebook-says-emarketer","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/teens-favoring-snapchat-and-instagram-over-facebook-says-emarketer.html","title":{"rendered":"Teens favoring Snapchat and Instagram over Facebook, says eMarketer"},"content":{"rendered":"


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Facebook is losing appeal among teens and young adults which is contributing to generally slowing growth for the platform, according to the latest projections from research firm eMarketer<\/a>.<\/p>\n

At the same time alternative social apps Snapchat and (Facebook-owned<\/a>) Instagram are seeing rising and double-digit growth in the same youth demographic \u2014 suggesting younger users are favoring newer and more visual communications platforms.<\/p>\n

\u201cBoth platforms have found success with this demographic since they are more aligned with how they communicate \u2014 using visual content,\u201d noted\u00a0eMarketer<\/span>\u00a0forecasting analyst Oscar Orozco in a statement.<\/p>\n

It\u2019s the second consecutive year of expected usage declines for Facebook among this advertiser-coveted group, according to the researcher.<\/p>\n

eMarketer suggests some tweens are even skipping adopting Facebook entirely (it calls them \u201cFacebook nevers\u201d) and going straight to the rival platforms, even as remaining tweens and teens appear less engaged on Facebook \u2014 logging in less frequently and spending less time on the platform.<\/p>\n

While having slipping relevance among a coveted ad demographic is obviously not good news for a social behemoth whose business is dependent on ad revenue, Facebook does have the consolation of also owning one of the two main youth-friendly alternative platforms: Instagram. (Aka, \u2018if you can\u2019t be it, buy it\u2019.)<\/p>\n

Still, eMarketer is also projecting that the acquisition that got away from Zuck<\/a>, Snapchat, will overtake Instagram and Facebook in the total teen (12 to 17) young adult (18 to 24) ages for the first time in 2017 \u2014 boosting its share of US social network users to 40.8 per cent, and projected to push close to a majority by 2021. (Though Instagram is also forecast to maintain its greater reach through this timeframe.)<\/p>\n

Back in 2013, when reports of Facebook\u2019s spurned acquisition attempts of Snapchat surfaced, it followed fast on the heels of the company reporting a first-time decline in\u00a0young teens<\/a> using its service daily.<\/p>\n

Nearly four years later Facebook\u2019s problem with keeping teens happy has only got bigger \u2014 but the company\u2019s success at using Instagram to successfully clone Snapchat\u2019s features\u00a0<\/a>has helped mitigate the issue. (Even if it means Facebook\u2019s corporate motto should really now read: \u2018Move fast and clone things\u2019.)<\/p>\n

\"\"<\/a>eMarketer couched U.S. Facebook usage in the 12 and 17 age-group as dropping the most \u201cprecipitously\u201d \u2014 noting that while 81.9% of social network users in that age range are projected to use Facebook this year, the figure will slide to 76.2% by 2021.<\/p>\n

Other highlights from eMarketer\u2019s forecast:<\/strong><\/p>\n