{"id":8317,"date":"2017-08-18T00:15:24","date_gmt":"2017-08-18T00:15:24","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/liftigniter-raises-6-4m-to-bring-website-personalization-to-the-rest-of-the-internet.html"},"modified":"2017-08-18T00:15:24","modified_gmt":"2017-08-18T00:15:24","slug":"liftigniter-raises-6-4m-to-bring-website-personalization-to-the-rest-of-the-internet","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/liftigniter-raises-6-4m-to-bring-website-personalization-to-the-rest-of-the-internet.html","title":{"rendered":"LiftIgniter raises $6.4M to bring website personalization to the rest of the internet"},"content":{"rendered":"


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You\u2019ve probably had the experience of going to a website and seeing a lot of content that\u2019s not really relevant. For the most part, a lot of this is organized in a way that\u2019s either pre-defined or based on a limited number of signals that aims to sort of\u00a0personalize the experience for a normal user.<\/p>\n

But as time goes on and the competition for eyeballs continues to heat up, that light level of personalization probably won\u2019t be enough. Instead, users can go to Facebook or Amazon, which have an enormous amount of data on its users, to get a much more personalized experience. Every other site that wants the attention of users needs to have a better-curated experience, and that\u2019s what LiftIgniter<\/a> is hoping to help those sites achieve. The company is raising $6.4 million in a round led by Storm Ventures. LiftIgniter has raised $8.25 million to date and was a finalist at TechCrunch Disrupt London 2016<\/a>.<\/p>\n

The goal is that the software will help customize the content on any given page for a specific user, which, hopefully, makes their experience more enjoyable. Those users may then end up either coming back over and over or eventually converting to customers and buying products. It\u2019s all designed to create a more engaging experience, which in the end will help drive additional business to these sites through either more customer conversions or simply more unique visits and page views. LiftIgniter services more than 5 billion page views a month, co-founder Adam Spector said.<\/p>\n

\u201cOur view is that there should be a personalization API, just like there\u2019s an API for text messages with Twilio or payments with Stripe,\u201d Spector said. \u201cEvery digital property should have personalization built in. Media, e-commerce, enterprise, business-to-business SaaS, it doesn\u2019t matter. If you create an experience for users, you should want to give them something they want. The only way to do that at scale is with machine learning.\u201d<\/p>\n

That \u201cmachine learning\u201d part is important because the signals that users give to various websites are going to constantly be changing. As more and more users feed more and more data to the internet, having a truly engaging and personalized experience is table stakes to keep someone\u2019s attention. A lot of companies will claim to be AI companies, but Spector says LiftIgniter has its own flavor that looks at a ton of signals that help define a profile of a user. Each signal is dependent on the last, and it\u2019s the sum of those signals \u2014 all closely intertwined \u2014 that determines the user\u2019s experience.<\/p>\n

\u201cOur customers\u2019 websites are living and breathing things, and the connections between every piece of content is changing,\u201d Spector said. \u201cThe articles you write today could be super relevant to an article that\u2019s five years old. The relevance may change over time. The world is constantly in flux, the idea of having a hard-coded, static list of connections doesn\u2019t make sense.\u201d<\/p>\n

A product like LiftIgniter certainly makes sense: you probably won\u2019t be able to manually update your site fast enough to suit your specific visitors\u2019 needs \u2014 especially for each individual user. But the sum of all those individual users is what will drive\u00a0business, whether that\u2019s through advertising views or purchases. Instead of manually curating a site or a shopping experience and hoping for the best, LiftIgniter tries to convince companies that it can do it at a technical level and drive results immediately.<\/p>\n

And that\u2019s one of the core elements of the company. LiftIgniter aims to ensure that the companies are able to get some meaningful metrics of success within 30 days of deploying it. That\u2019s key for many companies, which are looking for some kind of return on any services they employ but may not necessarily get them right away. If you\u2019re going to A\/B test and try to personalize your site in order to get users to engage with it more, you\u2019ll want to figure out if the service is actually going to be successful. That means that the companies can, early on, define various objectives and LiftIgniter will try to determine whether it\u2019s able to hit those kinds of targets.<\/p>\n

It\u2019s going to be a crowded space \u2014 with plenty of competition from\u00a0companies like Google<\/a>\u00a0\u2014 as companies race to build these kinds of products for companies. They\u2019re going to become mission-critical tools for the rest of the world going forward as Facebook and other services train users to become completely accustomed to very personalized content. LiftIgniter hopes that creating a sort of blanket tool that any site can employ, as well as very quickly demonstrating some success, will give it a competitive edge to survive.<\/p>\n

\u201cWe\u2019re literally diverging from ourselves in every moment,\u201d Spector said. \u201cHumans adjust to a changing environment well. Our goals are going to be able to adjust for that and give users what they want. There\u2019s no way I could consume every article. I should find the article I care about with a minimal amount of effort. Without that, they bounce back to Google, or Facebook, and then we outsource their discovery to Facebook and Google.\u201d<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/z7pNAO47bO0\/<\/p>","protected":false},"excerpt":{"rendered":"

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