{"id":8022,"date":"2017-08-09T18:37:49","date_gmt":"2017-08-09T18:37:49","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/facebook-bans-cloaking-of-spam-sites-that-fool-filters.html"},"modified":"2017-08-09T18:37:49","modified_gmt":"2017-08-09T18:37:49","slug":"facebook-bans-cloaking-of-spam-sites-that-fool-filters","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-bans-cloaking-of-spam-sites-that-fool-filters.html","title":{"rendered":"Facebook bans \u2018cloaking\u2019 of spam sites that fool filters"},"content":{"rendered":"


\n<\/p>\n

\u201cCloaking\u201d sounds sci-fi, but it\u2019s actually a trick used today by spammers to show content moderators or search engine spiders an innocent-looking version of their site while real visitors just see ads and scams. For example, some spammers try to fool Facebook\u2019s review team and tech by showing any of its staffers\u2019 IP addresses a benign landing page for links or ads, while everyone else sees diet pill scams or porn that violate Facebook\u2019s community standards and ad policies.<\/p>\n

\"\"So today, Facebook is cracking down<\/a> on cloaking. Facebook ads product director Rob Leathern tells me now when it discovers a site using cloaking, \u201cWe\u2019ll deactivate their ad counts, we\u2019ll kick them off, we\u2019ll get rid of their Pages.\u201d Facebook will use both humans and expanded artificial intelligence systems to root out cloakers. However, it\u2019s not publicly disclosing the signals it uses to identify cloaking so it doesn\u2019t tip-off the spammers.<\/p>\n

Innocent businesses should see no impact. \u201cThere\u2019s no legitimate use case for cloaking,\u201d Leathern says. \u201cIf we find it, it doesn\u2019t really matter who that actor is. They\u2019re usually bad actors and spammers by definition.\u00a0<\/span>So the line is if anyone does this in any way, shape, or form, we want them off the platform.\u201d Here, Facebook is merely seeking out cloaking, rather than passing judgement on site content.<\/p>\n

The change comes as part of a multi-pronged attack<\/a> on hoaxes, clickbait, spam and low-quality sites following criticism that Facebook didn\u2019t prevent fake news from influencing the 2016 presidential election. By cutting off traffic to spam sites, Facebook can choke out the financial lifeblood of bad actors spreading misinformation for profit or political motives.<\/p>\n

According to a recent study of 4 million posts by more than 450 Facebook Pages spreading hyperpartisan political news, BuzzFeed<\/a> concluded that \u201cPublishers are obsessed with Facebook\u2019s algorithm changes and with avoiding getting caught up in the social network\u2019s stepped-up initiative to reduce clickbait and misinformation in the News Feed.\u201d<\/p>\n

Cloaking isn\u2019t just a Facebook problem, though. That\u2019s why it plans to work with other tech companies to share strategies for defeating cloakers. Facebook tells me it\u2019s early days in these conversations with the industry about how to address this more collectively. But if it shares the fingerprints of cloakers the way it does to thwart uploads of terrorist content<\/a> or child pornography, Facebook could use experience from its massive scale to inoculate fellow fixtures of the internet.<\/p>\n

<\/p>\n

Featured Image: Bryce Durbin\/TechCrunch<\/small><\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/tZWT--RpLcs\/<\/p>","protected":false},"excerpt":{"rendered":"

\u201cCloaking\u201d sounds sci-fi, but it\u2019s actually a trick used today by spammers to show content moderators or search engine spiders an innocent-looking version of their site while real visitors just <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-8022","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t