{"id":7934,"date":"2017-08-07T18:17:37","date_gmt":"2017-08-07T18:17:37","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/apple-has-an-official-instagram-account-showcasing-photos-shot-on-iphone.html"},"modified":"2017-08-07T18:17:37","modified_gmt":"2017-08-07T18:17:37","slug":"apple-has-an-official-instagram-account-showcasing-photos-shot-on-iphone","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/apple-has-an-official-instagram-account-showcasing-photos-shot-on-iphone.html","title":{"rendered":"Apple has an official Instagram account showcasing photos shot on iPhone"},"content":{"rendered":"


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Gizmo maker Apple just launched its official Instagram account, @apple<\/a>. But this isn\u2019t your average corporate account as the company doesn\u2019t want to showcase its own product ad nauseam<\/em>. Instead, Apple is going to share photos shot with an iPhone.<\/p>\n

In many ways, this Instagram account feels like the natural extension of the \u201cShot on iPhone\u201d billboard ad campaign. Without showing the iPhone, Apple is promoting the iPhone camera as the perfect tool if you want to up your game on Instagram.<\/p>\n

Every year, there are more than a trillion photos taken on various iPhones. Chances are that there are people in every corner of the world currently using an iPhone to shoot a unique photo or video. So Apple wants to leverage that and showcase the creativity and diversity of iPhone users.<\/p>\n

Based on the first posts, curators working for @apple find some photos captured with an iPhone, ask the creator if they can share them and repost them on the company\u2019s account. Apple isn\u2019t taking any photo itself.<\/p>\n

There are a few interesting things with the account. First, Apple relies heavily on the recently introduced gallery format to showcase five creators at a time. You can find them on Instagram by reading the captions.<\/p>\n

Second, the company is using videos to share a few photos at a time, add sound effects and interview the creators \u2014 those sound bites remind me of Humans of New York<\/a>. Apple is also sharing Instagram stories with the same format.<\/p>\n

Third, Apple uses the #ShotoniPhone hashtag in the account description and below each post. It\u2019s clear that the company wants to encourage people to use the hashtag so that it becomes a pop culture symbol. Many popular Instagram accounts use this method to resurface popular posts as well, such as @ihavethisthingwithfloors<\/a>.<\/p>\n

This isn\u2019t Apple\u2019s first Instagram account \u2014 @applemusic<\/a> currently has 2.2 million followers. I\u2019ve also seen Apple ads for Apple Music and the Apple Watch on Instagram. But it\u2019s interesting to see Apple creating an \u201cInstagram-native\u201d account.<\/p>\n

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<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/tgz6FbkJGJU\/<\/p>","protected":false},"excerpt":{"rendered":"

Gizmo maker Apple just launched its official Instagram account, @apple. But this isn\u2019t your average corporate account as the company doesn\u2019t want to showcase its own product ad nauseam. Instead, <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-7934","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t