{"id":7848,"date":"2017-08-04T17:42:01","date_gmt":"2017-08-04T17:42:01","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/snapchat-launches-its-own-version-of-facebook-ads-power-editor.html"},"modified":"2017-08-04T17:42:01","modified_gmt":"2017-08-04T17:42:01","slug":"snapchat-launches-its-own-version-of-facebook-ads-power-editor","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/snapchat-launches-its-own-version-of-facebook-ads-power-editor.html","title":{"rendered":"Snapchat launches its own version of Facebook ads\u2019 Power Editor"},"content":{"rendered":"<p><!-- Begin: WordPress Article Content --><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/18add_snapchat-ads.png?w=640&#038;ssl=1\" class=\"\" \/><\/p>\n<p id=\"speakable-summary\">Snap Inc desperately needs ad revenue to redirect its sinking share price. So after a year of getting mercilessly copied by Facebook, Snapchat is returning the favor by<a href=\"javascript:void(0)\"> launching<\/a> its take on the <a href=\"javascript:void(0)\">Facebook ads Power Editor<\/a>. This new \u201cAdvanced Mode\u201d for its Snapchat Ads Manager lets big advertisers rapidly deploy complex ad campaigns with tons of creative variants.<\/p>\n<p>By allowing big ad agencies and brands to efficiently target, test, and update their ad campaigns, they may be willing to spend more money on Snap. While the benefits won\u2019t kick in in time for Snap\u2019s pivotal Q2 earnings call next week, Advanced Mode could help the upstart put a dent in the Google \/ Facebook ad duopoly down the line.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1523660\" src=\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/18add_advanced-mode-review-publish.png?resize=640%2C400&#038;ssl=1\" alt=\"\" width=\"640\" height=\"400\" \/><\/p>\n<p><a href=\"javascript:void(0)\">Snap launched its self-serve Ads Manager<\/a> in May, and added vertical video creation tool Snap Publisher in July. With the addition of Advanced Mode, advertisers will be able to<\/p>\n<ul>\n<li>Automate multiple ad campaigns with a permutation builder so they can quickly create 100s of ad creative and targeting variants<\/li>\n<li>Utilize Snap spreadsheets for bulk design and editing of campaigns<\/li>\n<li>Save targeting audiences to use on future campaigns<\/li>\n<li>Performance metrics that can be grouped and ordered by different metrics with data exportation<\/li>\n<li>Automate campaign naming<\/li>\n<\/ul>\n<p>Snap also got an ads boost today that has perked up its share price when the world\u2019s largest ad agency WPP\u2019s CEO Martin Sorrell <a href=\"javascript:void(0)\">told CNBC<\/a> that WPP was doubling its Snap ad buy from $100 million in 2016 to $200 million in 2017. Though he contextualized that, noting that WPP will spend $2 billion on Facebook ads this year, and had previously told online video news channel Cheddar about the increased buy.<\/p>\n<p><a href=\"javascript:void(0)\">Facebook debuted its Power Editor<\/a> in 2011 (which I covered the launch of because I\u2019ve been doing this forever). It was the last piece of its ads suite that started with direct ad sales, then self-serve ads, and then a self-serve API. Snap launched <a href=\"javascript:void(0)\">direct ad sales in 2014<\/a>, then an <a href=\"javascript:void(0)\">Ads API <\/a>in 2016, before testing its <a href=\"javascript:void(0)\">self-serve tool<\/a> in May, and now launching Advanced Mode.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1523664 size-large\" src=\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/240c7_screen-shot-2017-08-04-at-9-48-44-am.png?resize=640%2C239&#038;ssl=1\" alt=\"\" width=\"640\" height=\"239\" \/><\/p>\n<p class=\"wp-caption-text\">The Facebook Ads Power Editor<\/p>\n<p>\u00a0<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1523667 size-large\" src=\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/240c7_snap-ads-manager-advanced-mode.png?resize=640%2C288&#038;ssl=1\" alt=\"\" width=\"640\" height=\"288\" \/><\/p>\n<p class=\"wp-caption-text\">Snapchat Ads Manager\u2019s Advanced Mode<\/p>\n<p>\u00a0<\/p>\n<p>The similarities in strategy aren\u2019t too surprising considering Snap\u2019s first <a href=\"javascript:void(0)\">COO Emily White<\/a> was recruited from Facebook-owned Instagram, and it later hired Facebook Audience Network head <a href=\"javascript:void(0)\">Sriram Krishnan<\/a> to work on its ad tools.<\/p>\n<p>These Advanced Mode tools could help Snapchat get to the ad load and scale necessary to monetize its slow growing audience. If it can\u2019t add 10s of millions of new users per quarter, Wall Street will want it to prove it can earn a higher average revenue per user. That means squeezing as much money as it can from each user with these improved ad targeting options.<\/p>\n<p>While Facebook might be running Snap\u2019s product playbook, Snap is making progress by running Facebook\u2019s monetization playbook.<\/p>\n<p><!-- End: WordPress Article Content --><\/p>\n<p>Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/ZNYTOp3D3ks\/<\/p>","protected":false},"excerpt":{"rendered":"<p>Snap Inc desperately needs ad revenue to redirect its sinking share price. So after a year of getting mercilessly copied by Facebook, Snapchat is returning the favor by launching its <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-7848","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Snap Inc desperately needs ad revenue to redirect its sinking share price. 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This new \u201cAdvanced Mode\u201d for its Snapchat Ads Manager lets big advertisers rapidly deploy complex ad campaigns with","twitter:image":"https:\/\/i0.wp.com\/www.rbsitsoftwaresolution.in\/blog\/wp-content\/uploads\/2019\/01\/logo.png?fit=94%2C59&ssl=1"},"aioseo_meta_data":{"post_id":"7848","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-07-13 17:01:15","updated":"2026-09-10 20:11:03","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.rbsitsoftwaresolution.in\/blog\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.rbsitsoftwaresolution.in\/blog\/category\/latest-update\" title=\"Latest Update\">Latest Update<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tSnapchat launches its own version of Facebook ads\u2019 Power Editor\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/"},{"label":"Latest Update","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/category\/latest-update"},{"label":"Snapchat launches its own version of Facebook ads\u2019 Power Editor","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/snapchat-launches-its-own-version-of-facebook-ads-power-editor.html"}],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7WU2O-22A","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/posts\/7848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/comments?post=7848"}],"version-history":[{"count":0,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/posts\/7848\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/media?parent=7848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/categories?post=7848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/tags?post=7848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}