{"id":7588,"date":"2017-07-26T00:40:13","date_gmt":"2017-07-26T00:40:13","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/hubspot-acquires-kemvi-to-bring-more-ai-into-its-sales-and-marketing-platform.html"},"modified":"2017-07-26T00:40:13","modified_gmt":"2017-07-26T00:40:13","slug":"hubspot-acquires-kemvi-to-bring-more-ai-into-its-sales-and-marketing-platform","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/hubspot-acquires-kemvi-to-bring-more-ai-into-its-sales-and-marketing-platform.html","title":{"rendered":"HubSpot acquires Kemvi to bring more AI into its sales and marketing platform"},"content":{"rendered":"


\n<\/p>\n

HubSpot<\/a> is announcing that it has acquired\u00a0Kemvi<\/a>, a startup applying artificial intelligence and machine learning to help sales teams.<\/p>\n

A few months ago, Kemvi launched DeepGraph<\/a>, a product that analyzes public data so that salespeople can identify the best time (say, after a job change or the publication of an article) to reach out to potential customers. It also proactively reaches out to verify leads.<\/p>\n

\u201cOur vision has been to empower sales and marketing professionals by building technology that can extract information from text about what\u2019s happening in the world,\u201d said Kemvi founder and CEO\u00a0Vedant Misra.<\/p>\n

And from the HubSpot perspective, Chief Strategy Officer\u00a0Brad Coffey said the company had been looking for new ways to bring AI technology into its platform. He acknowledged that \u201cAI\u201d and \u201cmachine learning\u201d are buzzwords that get thrown around a lot right now, but he found Kemvi particularly appealing because it addressed a real need among salespeople.<\/p>\n

\u201cWhat we want to do is focus on delivering tangible value to our customers,\u201d Coffey said. \u201cThat\u2019s what they\u2019re here for \u2014 they\u2019re trying to understand the right way to grow their business and reach their customer. It\u2019s not that we want to invest in machine learning and AI for the academic interest of it.\u201d<\/p>\n

The two-person Kemvi team, including Misra, will be joining HubSpot to work on bringing the startup\u2019s technology into the HubSpot platform. Misra also said there\u2019s a transition plan for current Kemvi\/DeepGraph customers: \u201cI think they\u2019ll be excited for what we\u2019re working on at HubSpot.\u201d<\/p>\n

The financial terms of the acquisition were not disclosed. Kemvi previously raised $1 million in funding from Seabed VC, Neotribe Ventures, Kepha Partners and others.<\/p>\n

<\/p>\n

Featured Image: SuperStock\/Getty Images<\/small><\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/CUf6Yb9OIt8\/<\/p>","protected":false},"excerpt":{"rendered":"

HubSpot is announcing that it has acquired\u00a0Kemvi, a startup applying artificial intelligence and machine learning to help sales teams. A few months ago, Kemvi launched DeepGraph, a product that analyzes <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-7588","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t