{"id":7410,"date":"2017-07-14T16:34:59","date_gmt":"2017-07-14T16:34:59","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/elton-john-invests-in-qloo-a-startup-that-analyzes-your-taste.html"},"modified":"2017-07-14T16:34:59","modified_gmt":"2017-07-14T16:34:59","slug":"elton-john-invests-in-qloo-a-startup-that-analyzes-your-taste","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/elton-john-invests-in-qloo-a-startup-that-analyzes-your-taste.html","title":{"rendered":"Elton John invests in Qloo, a startup that analyzes your taste"},"content":{"rendered":"


\n<\/p>\n

Qloo<\/a>, which bills itself as \u201cthe cultural artificial intelligence data platform,\u201d has raised $6.5 million in additional funding from AXA Strategic Ventures and Elton John.<\/p>\n

Yes, that\u2019s the Elton John who co-wrote and performed \u201cTiny Dancer\u201d and \u201cCandle in the Wind.\u201d He\u2019s actually not the first big name to back the New York startup \u2014 actor Leonardo DiCaprio and Starwood Hotels founder Barry Sternlicht were both investors in the $4.5 million round that Qloo raised last year<\/a>.<\/p>\n

Qloo examines publicly available and open source data to try to understand patterns in consumer taste in categories like music, film, TV, books, podcasts, consumer products, fashion, dining and travel.<\/p>\n

While the company has built a cultural recommendation app that anyone can download<\/a>, it\u2019s currently focused on selling this data to other businesses. For example, it says can help marketers understand which interests are shared by the fans of two competing sports teams, so that they can tailor their advertising accordingly during a big game. (The company says it has already mapped 750 million of these types of correlations.)<\/p>\n

\u201cWe\u2019re excited about the potential of Qloo\u2019s cultural AI,\u201d said Sir Elton (it feels wrong to just call him \u201cJohn\u201d) in the funding release. \u201cIt\u2019s been a powerful tool for [his music company<\/a>] Rocket Entertainment for brand partnerships across our entertainment company. We feel Qloo could be a driving force in the entertainment industry in years to come.\u201d<\/p>\n

<\/p>\n

Featured Image: Qloo<\/small><\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/gQErbEKZ26Q\/<\/p>","protected":false},"excerpt":{"rendered":"

Qloo, which bills itself as \u201cthe cultural artificial intelligence data platform,\u201d has raised $6.5 million in additional funding from AXA Strategic Ventures and Elton John. Yes, that\u2019s the Elton John <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-7410","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t