dropped out of MIT to participate in YC\u2019s summer 2011 program<\/a>. The company\u2019s products allow businesses to send their online data to different analytics and marketing tools, and to combine that data with customer information from services like Stripe, Salesforce, Mailchimp and Zendesk.<\/p>\nReinhardt argued that the need for this kind of data infrastructure is only growing.<\/p>\n
\u201cFor the last five years, a lot of investors have been saying that at some point, this industry needs to consolidate \u2014 you can\u2019t have more and more email marketing tools,\u201d he said. But instead, \u201cCompanies are piecing together these best-in-class tools rather than these broad suites \u2026 People like more and more specialized, niche tools for companies of their size or their geography or their industry.\u201d<\/p>\n
And as companies employ a broader arsenal of marketing and analytics products, Reinhardt wants Segment to serve as their \u201ccentral customer data platform.\u201d<\/p>\n
The product is already used by more than 15,000 customers, including Intuit, Atlassian and Gap. Reinhardt said that while Segment was initially adopted by startups, there\u2019s a big opportunity in selling the technology to large enterprises.<\/p>\n
He\u2019s also hoping to see Segment turn into a broader platform, where third parties can build products that tap into its data \u2014 he said there are already more than 200 tools built on top of Segment, with 30 percent of them created by partners, rather than Segment itself.<\/p>\n
The new round brings Segment\u2019s total funding to $109 million. Previous investors Accel, Thrive Capital, SV Angel, and NEA also participated.<\/p>\n
<\/p>\n
Featured Image: Segment<\/small><\/p>\n
Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/hMeMXzUetbM\/<\/p>","protected":false},"excerpt":{"rendered":"
Segment has raised $64 million in Series C funding, with the Y Combinator Continuity Fund and GV leading the round. The continuity fund is the $700 million fund led by <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-7389","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
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