{"id":7267,"date":"2017-07-04T01:37:57","date_gmt":"2017-07-04T01:37:57","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/adhawk-aims-to-take-the-complexity-out-of-facebook-and-google-advertising.html"},"modified":"2017-07-04T01:37:57","modified_gmt":"2017-07-04T01:37:57","slug":"adhawk-aims-to-take-the-complexity-out-of-facebook-and-google-advertising","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/adhawk-aims-to-take-the-complexity-out-of-facebook-and-google-advertising.html","title":{"rendered":"AdHawk aims to take the complexity out of Facebook and Google advertising"},"content":{"rendered":"


\n<\/p>\n

After more than a year in beta testing, AdHawk<\/a>\u00a0has opened its doors to all advertisers.<\/p>\n

The company helps businesses manage their Facebook and Google advertising campaigns. It\u2019s a world that co-founders Todd Saunders (AdHawk\u2019s CEO) and Dan Pratt (its COO) know well, having formerly worked on the AdWords team at Google<\/a>.<\/p>\n

AdHawk brings the data from your different campaigns together in a single dashboard \u2014 Saunders said that what really sets the product apart is its combination of \u201csophisticated technology\u201d with an \u201ceasy-to-understand analytics dashboard.\u201d Over time, AdHawk analyzes the data and makes recommendations to improve performance.<\/p>\n

How sophisticated can that technology be, when AdHawk\u2019s team is just 20 people? Saunders said the company focuses on specific industries like retail and manufacturing \u2014 areas that bigger competitors usually avoid because they seem \u201carchaic\u201d and \u201cboring.\u201d<\/p>\n

\u201cWhat we\u2019ve tried to focus on is verticalizing all of the data and all of the keywords,\u201d Saunders said. So most of AdHawk\u2019s customers are involved in e-commerce, and \u201cif you come to us in an industry like insurance leads, we would probably tell you that we\u2019re not able to help you.\u201d\"AdHawk<\/a>He added that recently, one area where AdHawk has found success is in class-action lawsuits. After all, these are suits where many people need to be notified that they\u2019re eligible for payment, and where the legal system traditionally relies on mail and newspaper postings to do that notifying. Saunders said AdHawk customers have found that with the right targeting, online ads can be a much more effective way to reach people.<\/p>\n

Now that AdHawk has taken the beta label off its product, Saunders said the company is on-boarding the more than 7,000 businesses on its wait list.<\/p>\n

The company, which is a graduate of Techstars Boulder, charges a subscription fee, tiered-based on your monthly ad spend, with \u201ca sweet spot\u201d in businesses that spend between $5,000 and $75,000 a month \u2014 in other words, Saunders said, the kind of company that has a small performance marketing team but can\u2019t afford to \u201cspend their whole day\u201d looking at spreadsheets.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/tNcYYaJW8r4\/<\/p>","protected":false},"excerpt":{"rendered":"

After more than a year in beta testing, AdHawk\u00a0has opened its doors to all advertisers. The company helps businesses manage their Facebook and Google advertising campaigns. It\u2019s a world that <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-7267","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t