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Technically, Facebook can\u2019t suspend people\u2019s accounts just for sharing 50-plus false, sensational or clickbaity news articles per day. It doesn\u2019t want to trample anyone\u2019s right to share. But there\u2019s nothing stopping it from burying those links low in the News Feed so few people ever see them.<\/p>\n
Today Facebook announced<\/a> an algorithm change that does just that. It detects links that are aggressively shared by suspected spammers, and deprioritizes them in the News Feed. Facebook\u2019s research shows that these links \u201ctend to include low quality content such as clickbait, sensationalism, and misinformation,\u201d so showing these links less prominently could improve the quality of what people see on the social network even if this change doesn\u2019t analyze the specific content behind the links.<\/p>\n If you just like to post a lot on Facebook, this shouldn\u2019t affect you. Pages are free to post as much as they want as this change only scrutinizes individual user accounts. And Facebook says only Pages that depend on these spammers for traffic will see a drop in their distribution.<\/p>\n That\u2019s because Facebook\u2019s VP of News Feed Adam Mosseri tells me it\u2019s targeting \u201cPeople who are sharing deliberately and purposefully . . . who purposely share vast quantities of things. Fifty-plus posts a day.\u00a0Very significant statistical outliers. People having an outsize impact, inundating the News Feed with public content because they have some sort of agenda.\u201d<\/p>\n Example of clickbait shared on Facebook<\/p>\n Facebook began its ongoing battle with clickbait back in 2014<\/a> by demoting links to websites people opened and immediately jumped back to Facebook. Since then it\u2019s changed the algorithm to show fewer hoaxes,<\/a>\u00a0trained AI to weed out clickbait<\/a>\u00a0and spam<\/a>, combatted fake news with reporting options and fact checkers,<\/a> demoted links to crappy ad-filled sites<\/a>\u00a0and expanded its attack on clickbait to nine more languages.<\/a><\/p>\n You can see all of Facebook\u2019s dozens of algorithm changes in our Ultimate Guide To How Facebook News Feed Works.<\/a><\/strong><\/em><\/p>\n \u201cWe\u2019re trying to do as much as we can to get false news, clickbait and sensationalism off our platform,\u201d Mosseri insists. \u201cWe\u2019re a platform that tries to empower people to share. And so these people are in a grey area. They\u2019re spamming but not necessarily violating any specific policies that we have so we think this is the right type of approach.\u201d<\/p>\n![\"\"](\"https:\/\/i0.wp.com\/rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/0ff6e_13655727_1089557501139114_105245506_n.jpg?resize=583%2C680&ssl=1\")
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