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Facebook says it\u2019s introducing a number of new measurements for businesses that buy ads and own Facebook Pages.<\/p>\n
Last year, the company admitted that it had been misreporting some metrics<\/a> \u2014 individually, none of the mistakes seemed particularly serious, but cumulatively, they created the impression that the company needs to work harder on transparency for advertisers. (It\u2019s also opened up for an audit<\/a> from the Media Rating Council.)<\/p>\n Similarly, none of the new metrics that Facebook is announcing today may make that big a difference individually, but the company says they\u2019re part of a broader initiative.<\/p>\n \u201cWe\u2019ve heard feedback from businesses that they want more transparency and understanding around their Facebook performance,\u201d Facebook said in a blog post<\/a>. \u201cAs part of our commitment to measurement, about every month or so we\u2019ll release new metrics so that businesses have better ways to measure outcomes, all in one place.\u201d<\/p>\n The most interesting new metric is called \u201clanding page views,\u201d which tells advertisers how many users actually made it to their mobile landing page after clicking on an ad.<\/p>\n According to Facebook, this measurement should \u201chelp businesses realize the importance of optimizing for a better mobile web experience.\u201d This has been a recurring theme at Facebook, which has been trying to circumvent slow web experiences by bringing more of that content into Facebook itself through formats like Instant Articles (for news publishers) and Canvas (for advertisers<\/a>).<\/p>\n Other new metrics include a breakdown of whether or not people who click on an ad had previously interacted with the advertiser\u2019s website or app.<\/p>\n And there are new measurements for Facebook Pages \u2014 the growth or decline of followers, the number of people who encounter Page information (without clicking on the Page itself) through previews and the number of times a Page has been included as part of someone\u2019s recommendations.<\/p>\n <\/p>\n Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/7p3KZPm_VDQ\/<\/p>","protected":false},"excerpt":{"rendered":" Facebook says it\u2019s introducing a number of new measurements for businesses that buy ads and own Facebook Pages. Last year, the company admitted that it had been misreporting some metrics <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-7170","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t