{"id":7086,"date":"2017-06-27T23:47:38","date_gmt":"2017-06-27T23:47:38","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/dating-apps-are-embracing-video.html"},"modified":"2017-06-27T23:47:38","modified_gmt":"2017-06-27T23:47:38","slug":"dating-apps-are-embracing-video","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/dating-apps-are-embracing-video.html","title":{"rendered":"Dating apps are embracing video"},"content":{"rendered":"


\n<\/p>\n

Dating apps are, in their own way, a form of social networking \u2013 especially as they expand into new areas like friend-finding or professional networking. So it only makes sense that they would adopt video as well, given the growing popularity of the format on social apps like Facebook, Instagram and Snapchat, as well as the industry\u2019s larger embrace of \u201cStories\u201d as a means of offering an angle into people\u2019s lives, activities, and interests.<\/p>\n

This week, both Hinge and Zoosk\u2019s Lively are rolling out support for video, each in their own way.<\/p>\n

Hinge<\/a>, for example, will now allow users to augment their user profiles on the service with video. The company says users can add videos up to 30 seconds long, by pulling from those that already exist on their phone. However, it\u2019s shying away from short-form, disappearing videos like those found in Instagram, Snapchat, or Messenger \u201cStories.\u201d<\/p>\n

\"\"<\/p>\n

In fact,\u00a0Hinge will not prompt people to take a front-facing video at all, only those pre-recorded or previously shared to Facebook or Instagram. (The videos imported from social networks can be longer than 30 seconds, Hinge notes.)<\/p>\n

Instead, Hinge believes support for videos will allow members to better show who they really are, by sharing fun or memorable moments and activities from their lives. This continues the dating service\u2019s larger mission of helping users find relationships, not casual encounters.<\/p>\n

\u200b\u201d\u200bOn Hinge we encourage our members to be authentic with one another because we know that leads to the best connections,\u201d explains Hinge founder and CEO Justin McLeod. \u201cOur profiles already do a great job, but video creates the opportunity for our members to learn about potential matches in a way that simply can\u2019t be captured with still photos and text.\u200b\u201d<\/p>\n

The company will also encourage video adoption, too, by showing Hinge profiles with video to five times more people it says.<\/p>\n

Meanwhile, Zoosk\u2019s newer product Lively<\/a> is hoping to capitalize on video to bring more people to its app.<\/p>\n

Launched last summer<\/a> as a product from the company\u2019s RD group, Zoosk Labs, Lively had adopted video from the get-go. In Lively, users upload photos and videos that are then turned into story collages, which also include transitions and movement.<\/p>\n

Again, the idea is that using video can show off someone\u2019s personality much better than static, photo-only profiles.<\/p>\n

Now, Zoosk is pushing the bar even further in terms of video with the launch of live video chat. The feature, which will be public on Wednesday morning, is designed to help users make connections with people that extend beyond dating.<\/p>\n

    \n
  1. \n\t\t \"\"<\/p>\n

    1 Choose Topic<\/h3>\n<\/li>\n
  2. \n\t\t \"\"<\/p>\n

    2 Custom Topic<\/h3>\n<\/li>\n
  3. \n\t\t \"\"<\/p>\n

    3 Topic Chosen<\/h3>\n<\/li>\n
  4. \n\t\t \"\"<\/p>\n

    5 Search Matches<\/h3>\n<\/li>\n
  5. \n\t\t \"\"<\/p>\n

    6 Call Start<\/h3>\n<\/li>\n
  6. \n\t\t \"\"<\/p>\n

    7 Call Unblur<\/h3>\n<\/li>\n<\/ol>\n

    In the updated app, users will be able to pick a topic and start chatting with others who are also available to chat. But unlike with Lively\u2019s profile videos, the chat feature allows users to start their session with their screen blurred. This helps users instantly feel more comfortable, the company explains, without having to worry about what they look like right away.<\/p>\n

    As users continue to talk, the blur fades away \u2013 but users can opt to add it back if they want to remain hidden. Zoosk says the blur fades over 40 seconds, but you can tap \u201cAdd Blur\u201d whenever you like to remain hidden.<\/p>\n

    \u201cLively is about creating fun ways to help people connect, not just match,\u201d says Zoosk\u2019s SVP of Product Behzad Behrouzi. \u201cWe\u2019re hoping to create an overall experience where people can feel more relaxed being themselves, and more excited to meet and get to know other people.\u201d<\/p>\n

    \"\"<\/p>\n

    This feature will push Lively beyond dating to help users just generally meet new people. This trend is not one that\u2019s limited to Lively. Top dating apps like Tinder, Bumble and others have also adopted friend-finding features as of late, as they become more like social networks. And Bumble is preparing to launch into professional networking in September, with the debut of BumbleBizz.<\/p>\n

    Shortly after, Bumble<\/a> will roll out its own video support as well.<\/p>\n

    Announced in January<\/a>, BumbleVID will allow users to share video \u201cstories\u201d on their profile. Bumble says it decided to hold the feature back because it would make more sense from an engineering perspective to launch it in the rebuilt app arriving this fall. That version of the app will support BumbleBizz, but will also introduce features that let you craft different profiles for dating, friends, and professional networking.<\/p>\n

    \"\"<\/p>\n

    Similar to Snapchat and Instagram, Bumble will support short-form videos recorded live or in the past 24 hours, which can be either posted to your profile for all to see, or only shared with matches.<\/p>\n

    Also like Stories on other social apps, these videos will vanish in a day. However, a later version of the app will allow for a semi-permanent way to keep them. (More to come on that this fall.)<\/p>\n

    Again, Bumble\u2019s interest in video has a lot to do with how the company feels the format will help users show more of themselves, which is the common thread between all the dating apps\u2019 embrace of video.<\/p>\n

    \u201cIt\u2019s more of a way to storytell, and express yourself beyond a photo,\u201d explains Bumble co-founder CEO Whitney Wolfe, \u201cbut in a way that was native to how we in our audience already use social media video. We didn\u2019t want to reinvent the wheel \u2013 we wanted to just take what was already working well in other platforms, and give them the opportunity to do that with people they don\u2019t know yet, versus their friends,\u201d she says.<\/p>\n

    But these newer dating apps like Lively, Bumble and Hinge aren\u2019t alone in making video a key feature in their updated user experiences. Even longtime dating giant Match.com<\/a> is getting into the video game.<\/p>\n

    \"\"<\/p>\n

    The company this week announced<\/a> its plans for a Stories feature, too. In Match\u2019s case, the stories can stretch to 60 seconds, as compared with Bumble\u2019s 10-second videos, for example. And they\u2019re meant to be a combination of photos and videos, similar to what\u2019s available on Lively. Plus, you can narrate the content if you\u2019d like, to describe the imagery you\u2019re showing.<\/p>\n

    \u201cIt gives people flexibility,\u201d Match CEO Mandy Ginsberg explained earlier in an interview with Mashable<\/a>. \u201cHearing someone talk about their photo is far better than just seeing the photo. Seeing a video and hearing their voice is, I think, the holy grail in terms of figuring out your attraction.\u201d<\/p>\n

    Match says Stories will launch into testing in the \u201ccoming weeks,\u201d with a national rollout planned for later this year.<\/p>\n

    Video chat, however, is not on Match.com\u2019s public roadmap, nor Bumble\u2019s, nor Hinge\u2019s.<\/p>\n

    This is likely because of the additional overhead that comes with allowing users to chat live, not only from a product and engineering standpoint, but also from a community safety perspective. It also may not be necessary \u2013 after all, if two people enjoy chatting with each other a lot, what usually comes next is a request along the lines of, \u201clet\u2019s get off this app.\u201d<\/p>\n

    Lively\u2019s video chat launches tomorrow, around 9 AM PT. Hinge\u2019s video is live now. Match and Bumble will roll out video later this year.<\/p>\n

    <\/p>\n

    Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/B1p5ERWCUdI\/<\/p>","protected":false},"excerpt":{"rendered":"

    Dating apps are, in their own way, a form of social networking \u2013 especially as they expand into new areas like friend-finding or professional networking. So it only makes sense <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-7086","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t