{"id":704,"date":"2016-10-08T00:45:58","date_gmt":"2016-10-08T00:45:58","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/snapchat-launches-post-roll-ads-story-playlist-that-loads-favorites-in-bulk.html"},"modified":"2016-10-08T00:45:58","modified_gmt":"2016-10-08T00:45:58","slug":"snapchat-launches-post-roll-ads-story-playlist-that-loads-favorites-in-bulk","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/snapchat-launches-post-roll-ads-story-playlist-that-loads-favorites-in-bulk.html","title":{"rendered":"Snapchat launches post-roll ads, Story Playlist that loads favorites in bulk"},"content":{"rendered":"


\n<\/p>\n

Snapchat is fighting back against\u00a0Instagram Stories, which rocketed to 100 million daily users<\/a> by spotlighting the cloned feature atop the feed. To make Snapchat more \u201cfriends first,\u201d it\u2019s moving friends\u2019 Stories above Discover where they used to be to make sure you don\u2019t miss people you care about.<\/p>\n

And to make it easier to watch all your favorites friends\u2019 Stories without the boring people in between, Snapchat is eliminating auto-advance, which automatically moved you on to the next reverse chronological Story when you finished watching the last one.<\/p>\n

\"snapchat-story-playlist\"Auto-advance will be replaced with Story Playlist<\/a>, a new feature that lets you tap the thumbnails next to multiple Stories you want to load, then watch them all back-to-back by hitting the big \u201cplay\u201d button at the bottom. This essentially formalizes an emergent behavior where users would scroll down tapping Stories to start them loading, then scroll through again to watch each, one at a time, once they\u2019d loaded.<\/p>\n

The updates are rolling out to some Android users today and all iOS and Android users soon.<\/p>\n

So what will happen to the Snap Ads that Snapchat inserted between the auto-advance Stories? Those mid-roll ads will now appear mixed into Story Playlists you watch. But there\u2019s also a new ad placement. If you decide to just watch one story at a time, Snapchat may append a post-roll Snap Ad at the end.<\/p>\n

This way, Snapchat can earn money no matter how you watch Stories, either singularly or in bulk. That\u2019s important, considering the company is reportedly planning to IPO as soon as March at a $25 billion or higher valuation. Snapchat needs to prove it has plenty of diverse revenue streams to convince Wall Street of its financial security.<\/p>\n

\"Snapchat's<\/p>\n

Snapchat\u2019s old Stories Page design pushed friends below Discover channels, while Instagram Stories highlights friends\u2019 Stories at the top<\/p>\n

\u00a0<\/p>\n

Though Instagram admitted its Stories are a blatant rip-off of Snapchat Stories<\/a>, the product\u2019s rapid ascent could hamper growth for Snapchat<\/a>. Instagram made the feature unmissable by planting it smack-dab at the top center of its main feed, rather than hiding it in a separate tab. By comparison, that made Snapchat\u2019s Stories list that shows professionally made Discover channels at the top above people you follow seem less about friends and more cumbersome.<\/p>\n

After two years, Discover doesn\u2019t need that prominent cross-promotion above Stories any more. It already has its own page in Snapchat. The move might rattle publishers who\u2019ve invested heavily in producing unique Snapchat Discover content, since the move shows Snapchat isn\u2019t afraid to demote them. The move is reminiscent of Facebook\u2019s recent News Feed changes that ranks \u201cfriends first\u201d above publishers. Discover is nice, but most people open Snapchat to see people they know, and the product wasn\u2019t properly reflecting that.<\/p>\n

Now Snapchat\u2019s priorities are clear: fending off Instagram and proving its money-making potential before it goes public.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/UPQ4gqgDYgI\/<\/p>","protected":false},"excerpt":{"rendered":"

Snapchat is fighting back against\u00a0Instagram Stories, which rocketed to 100 million daily users by spotlighting the cloned feature atop the feed. To make Snapchat more \u201cfriends first,\u201d it\u2019s moving friends\u2019 <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-704","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t