{"id":7006,"date":"2017-06-26T11:12:02","date_gmt":"2017-06-26T11:12:02","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/pinterests-camera-search-lens-gets-a-new-look.html"},"modified":"2017-06-26T11:12:02","modified_gmt":"2017-06-26T11:12:02","slug":"pinterests-camera-search-lens-gets-a-new-look","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/pinterests-camera-search-lens-gets-a-new-look.html","title":{"rendered":"Pinterest\u2019s camera search Lens gets a new look"},"content":{"rendered":"


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Pinterest\u2019s camera search tool, Lens, is getting a makeover today with some updated including the ability to zoom in and out and tap to focus, and making it easier to search with Lens from photos they\u2019ve already taken.<\/p>\n

Lens is very much a move to try to collapse the distance between the experience within Pinterest the app (or site) and the real world. Users point their camera at something and are looking for some additional information for it \u2014 such as a price tag, where to buy it, or what they can do with it. Many of Pinterest\u2019s recent product updates are geared toward inching users closer and closer to that \u201cdo\u201d moment. If it can get a user there organically, it can give advertisers a window into user behavior that they might not get on Facebook or Google.<\/p>\n

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By making Lens seem more and more like typical camera apps \u2014 say, Snap or just the camera app \u2014 Pinterest seems like it\u2019s trying to make it fit more into the norms and behavior that you\u2019d find in those other apps. And that\u2019s not necessarily bad: these apps have been refined over many, many years and settled on a user experience that seems to stick with people. Dropping that friction and making Lens more appealing is low-hanging fruit for Pinterest.<\/p>\n

Pinterest earlier this month said it raised $150 million at a $12.3 billion valuation. There wasn\u2019t a major jump in valuation here, but that really has to do more with the expectations that were set in 2015 against the reality of running a new kind of advertising business that\u2019s going up against Facebook and Google. The actual user growth and reported revenue numbers came short of what some leaked projections showed<\/a>, implying that Pinterest had more to do if it were to meet a loftier valuation.<\/p>\n

To be sure, it\u2019s trying to do that, and Lens is a big part of that. Pinterest said that the financing round was geared toward improving its visual search technology. Pinterest\u2019s visual search tools went from a moonlight project dovetailing on improvements in visual recognition algorithms<\/a> \u2014 and the proliferation of GPUs \u2014 to being one of its primary pitches toward advertisers. That technology will soon be applied to its advertisements as well, lining up branded content against other kinds of Pins that are called up with its visual search tools and not just keywords.<\/p>\n

It\u2019ll still be an uphill battle. Pinterest\u2019s pitch to advertisers may be getting increasingly difficult now that Snap\u2019s stock price is getting clobbered. Pinterest is supposed to be a new generation of advertising that taps into the kind of user behavior that you don\u2019t see on Facebook \u2014 following a user from all points of the buying cycle, from discovering something to eventually buying it. But it needs to make that jump from experiment to mainstay for brands. That\u2019s going to come in the form of better advertising products, but it\u2019s also going to come in the form of refining products that Pinterest can demonstrate magnify that opportunity for brands.<\/p>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/xFqLsK0aGts\/<\/p>","protected":false},"excerpt":{"rendered":"

Pinterest\u2019s camera search tool, Lens, is getting a makeover today with some updated including the ability to zoom in and out and tap to focus, and making it easier to <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-7006","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t