{"id":690,"date":"2016-10-07T17:48:39","date_gmt":"2016-10-07T17:48:39","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/lights-cameras-dreamforce.html"},"modified":"2016-10-07T17:48:39","modified_gmt":"2016-10-07T17:48:39","slug":"lights-cameras-dreamforce","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/lights-cameras-dreamforce.html","title":{"rendered":"Lights, cameras, Dreamforce"},"content":{"rendered":"


\n<\/p>\n

Salesforce<\/a>\u00a0chairman and CEO Marc Benioff knows a thing or two about how to put on a good show. As usual, he pulled out all the stops\u00a0this week at Dreamforce<\/a>, his company\u2019s massive customer conference in San Francisco.<\/p>\n

He was boasting at the keynote that 175,000 people registered online (and another 15 million were watching online). I can tell you most people I spoke to didn\u2019t think anywhere close to that number of people showed up, but it was also hard to tell. The conference was spread out across the city, including all three Moscone buildings and some of the hotels nearby. Many restaurants around Moscone were closed for private events from sponsors. The company even took over the street between Moscone North and South, laid down some fake grass and put in \u201cDream Park.\u201d<\/p>\n

This year there was a national park theme and there were signs everywhere that echoed the design of the iconic national park signs. The idea was that every participant was an explorer blazing trails. It was part of the gamification of the event to get people to visit as much stuff as possible.<\/p>\n

\"Dreamforce<\/p>\n

Photo: Ron Miller<\/a><\/p>\n

The event, built in its chairman\u2019s image, included charity booths, a mindfulness booth staffed by French monks<\/a> and a meditation room. One of the special guests at the keynote was Will.I.Am. The conference party featured a performance by U2. Salesforce doesn\u2019t do anything small.<\/p>\n

\"Will.I.Am<\/p>\n

Will.I.Am at Dreamforce keynote address. Photo: Bloomberg<\/a> via Getty Images<\/p>\n

But in the end, when you take out the fake grass lawn, the cartoon Einstein that joined Benioff and co-founder Parker Harris on stage for the keynote \u2014 Einstein<\/a> is part of Salesforce\u2019s latest initiative involving artificial intelligence \u2014 and all of the smoke and mirrors, it was ultimately about entertaining and informing customers, and selling Salesforce as a visionary company.<\/p>\n

Einstein\u2019s theory of Dreamforce<\/h2>\n

At a press conference on Thursday, company vice chairman, president and COO Keith Block talked about Salesforce\u2019s ability to deliver\u00a0new technology to the masses as a key strength of the company. \u201cThe message is embrace this technology. We believe we are uniquely qualified to deliver this technology,\u201d he said.<\/p>\n

Perhaps the delivery part is a bit overstated, but certainly Salesforce seems to have a unique ability to introduce new tech, whether it\u2019s the social enterprise, big data, the Internet of Things or artificial intelligence. Surely those of us who write about this stuff for a living have heard it all, but the folks who attend this conference probably only have a slight idea of what these concepts are about. Benioff and Salesforce talk about these ideas in ways that regular business users can understand.<\/p>\n

Artificial intelligence took center stage at this year\u2019s Dreamforce, and it\u2019s a challenge to explain these concepts to the masses. The fact is that Einstein, which was announced a couple of weeks before Dreamforce<\/a>, isn\u2019t actually a product. It\u2019s a set of technologies that underly the Salesforce platform and add a level of intelligence to\u00a0each of the products (or will over time).<\/p>\n

Perhaps because artificial intelligence is hard to explain, Salesforce decided to productize it in the form of Einstein. By giving it the name of a really smart person, maybe\u00a0it drove home exactly how revolutionary this technology could be. Of course, in its current early guise, it\u2019s not that earth-shattering, offering predictive lead scoring and opportunity insights, which alert a rep how a deal is trending. These are\u00a0frankly\u00a0a rudimentary beginning, but this is the typical\u00a0approach for Salesforce.<\/p>\n

\"Marc<\/p>\n

Salesforce co-founders Parker Harris and Marc Benioff. Photo: David Paul Morris\/Bloomberg via Getty Images<\/p>\n

They get everyone revved up and thinking about these advanced concepts and they layer them onto the platform over time. The company philosophy involves staying on top of trends and introducing them early.<\/p>\n

Something for everyone<\/h2>\n

Dreamforce included something for everyone, with 2,700 sessions running non-stop from 8:00 in the morning until late in the afternoon. Parties abounded at night and bars overflowed\u00a0with raucous attendees. There were partner pavilions and hands-on demos. There was live music on a large stage in Dream Park. There were bean bag chairs, benches and hammocks scattered across the fake green lawn. It was, for all intents and purposes, a three-ring circus.<\/p>\n

    \n
  1. \n\t\t \"\"<\/p>\n

    img_3027-1<\/h3>\n<\/li>\n
  2. \n\t\t \"\"<\/p>\n

    img_3036<\/h3>\n<\/li>\n
  3. \n\t\t \"\"<\/p>\n

    img_3034-1<\/h3>\n<\/li>\n
  4. \n\t\t \"\"<\/p>\n

    img_3031-1<\/h3>\n<\/li>\n
  5. \n\t\t \"\"<\/p>\n

    img_3039<\/h3>\n<\/li>\n<\/ol>\n

    To be fair, it wasn\u2019t all business. Benioff continually touted charity and giving back to the community, and he seemed sincere about it. \u201cYou are at work, and you have great leadership skills. You can isolate yourselves and say I\u2019m going to put those skills to use in a box at work, or you can say I\u2019m going to have an integrated life. The way I look at the world, I\u2019m going to put those skills to work to make the world a better place,\u201d Benioff said at one point during the event.<\/p>\n

    From a news perspective, not that much came out of the conference. The Salesforce-Twitter rumors persisted<\/a>, although they diminished somewhat<\/a> throughout the week.\u00a0Salesforce did buy\u00a0an adtech company<\/a>, but most of the product news was announced well\u00a0before the conference. The thing is that the conference wasn\u2019t put on for the likes of me. It was more about putting on a show for customers, while showing off the pure economic strength and vitality of Salesforce.<\/p>\n

    And it was about dreaming of\u00a0big things \u2014 and pageantry, showmanship and bread and circuses.<\/p>\n

    <\/p>\n

    Featured Image: Bloomberg<\/a>\/Getty Images<\/small><\/p>\n

    Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/T6t5K_t38xA\/<\/p>","protected":false},"excerpt":{"rendered":"

    Salesforce\u00a0chairman and CEO Marc Benioff knows a thing or two about how to put on a good show. As usual, he pulled out all the stops\u00a0this week at Dreamforce, his <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-690","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t