{"id":668,"date":"2016-10-06T22:16:44","date_gmt":"2016-10-06T22:16:44","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/animoto-gives-businesses-an-easy-way-to-create-social-videos.html"},"modified":"2016-10-06T22:16:44","modified_gmt":"2016-10-06T22:16:44","slug":"animoto-gives-businesses-an-easy-way-to-create-social-videos","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/animoto-gives-businesses-an-easy-way-to-create-social-videos.html","title":{"rendered":"Animoto gives businesses an easy way to create social videos"},"content":{"rendered":"


\n<\/p>\n

Animoto<\/a> is launching a new product for businesses that want\u00a0to post their own marketing videos for Facebook and other social networks \u2014 but don\u2019t necessarily have the team or the skills needed to create something slick.<\/p>\n

The company already offers products that automatically assemble your photos and videos into a video slideshow, and it\u2019s been adding more tools for businesses<\/a>. However, Animoto President Jason Hsiao said the team\u00a0saw an opportunity to build a new product\u00a0designed for this specific need.<\/p>\n

\u201cWe\u2019ve been adding business-related features to our existing product, but it really kind of got to this tipping point a few years back, where we decided to just step back and see all this activity going on with business videos,\u201d Hsiao told me. \u201cEveryone\u2019s now trying to create their own videos, so we really wanted to try to tackle this head on.\u201d<\/p>\n

CTO Stevie Clifton added that the new product was inspired by drag-and-drop website builders \u2014 in the same way that companies\u00a0like Squarespace and Weebly allow you to create a website without any coding, Animoto\u2019s Marketing Video Builder<\/a>\u00a0should allow you create a video without a big production budget or extensive editing skills.<\/p>\n

The key to this approach, Clifton said, is realizing that most marketing videos can be broken down into a number of common \u201ccomponents,\u201d which can then be stitched together into a video. That means the Marketing Video Builder\u2019s interface looks pretty different from the other video editors you might have seen.<\/p>\n

\u201cPeople who aren\u2019t video editors, they don\u2019t want a timeline,\u201d Hsiao said.<\/p>\n

So he\u00a0and Clifton\u00a0demonstrated creating a video for me \u2014 it took only a couple of minutes to create a professional-looking marketing video. You choose from a number of possible templates, which are basically storyboards built from those smaller components. For each component, you just follow the instructions, which might mean uploading a certain number of photos or videos.<\/p>\n

<\/p>\n

The text and fonts can be edited, you can add voiceover to each piece and you can also customize the video by adding or removing components.<\/p>\n

\u201cYou don\u2019t want it to look like a cookie-cutter thing,\u201d Clifton said. \u201cWe got that direct feedback from our customers who were \u00a0worried about starting from\u00a0a storyboard: \u2018I don\u2019t want mine\u00a0to look like everyone else\u2019s.\u2019 It\u2019s really easy to make customizations\u00a0that totally depart from what the storyboard is, and [tailor]\u00a0it to their own needs.\u201d<\/p>\n

Once you\u2019ve created the video, you can upload it to any websites and social networks that you choose. While Animoto doesn\u2019t offer any specific tools to customize the video to different services \u2014 say, creating one cut for Facebook and another for Instagram \u2014 Clifton said, \u201cWe\u2019ve started to look at that problem. We don\u2019t know\u00a0exactly what our solution is going to be.\u201d<\/p>\n

Some customers\u00a0have already been testing the new product, and they\u2019re not just small, mom-and-pop businesses \u2014 they include Crate Barrel<\/a>, Mighty Leaf Tea and Nu-Era Bakery<\/a>.<\/p>\n

And while Animoto\u2019s focus does seem to be shifting to businesses, Clifton and Hsiao said the existing slideshow product isn\u2019t going anywhere.<\/p>\n

\u201cIf you\u2019re doing anything\u00a0heavily photo-based,\u00a0or\u00a0if it\u2019s\u00a0a consumer\u00a0video, [the slideshow builder] is\u00a0still better than anything out there,\u201d Hsiao said.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/WGFkNoGDUZY\/<\/p>","protected":false},"excerpt":{"rendered":"

Animoto is launching a new product for businesses that want\u00a0to post their own marketing videos for Facebook and other social networks \u2014 but don\u2019t necessarily have the team or the <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-668","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t