{"id":6560,"date":"2017-06-14T15:20:39","date_gmt":"2017-06-14T15:20:39","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/instagram-is-testing-a-new-way-for-celebrities-and-influencers-to-identify-their-sponsored-posts.html"},"modified":"2017-06-14T15:20:39","modified_gmt":"2017-06-14T15:20:39","slug":"instagram-is-testing-a-new-way-for-celebrities-and-influencers-to-identify-their-sponsored-posts","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/instagram-is-testing-a-new-way-for-celebrities-and-influencers-to-identify-their-sponsored-posts.html","title":{"rendered":"Instagram is testing a new way for celebrities and influencers to identify their sponsored posts"},"content":{"rendered":"


\n<\/p>\n

Instagram is creating a standardized format<\/a> that should make it clearer to everyone when a post has been paid for by an advertiser.<\/p>\n

These aren\u2019t for ads that businesses buy directly from Instagram, but rather for influencer marketing, where brands pay celebrities and other users with a significant online following to promote their products. It\u2019s an area that every big tech<\/a> and media<\/a> company seems interested in,\u00a0but it\u2019s also creating questions around disclosure and transparency.<\/p>\n

In fact, the Federal Trade Commission recently sent letters to more than 90 influencers<\/a> reminding them that they need to \u201cclearly and conspicuously\u201d disclose when their posts are sponsored. That means they shouldn\u2019t hide the disclosure under the \u201cmore\u201d button, or use ambiguous language like \u201cThanks, [Sponsor Name Here]!\u201d<\/p>\n

Instagram\u2019s Creative Programs Director Charles Porch told me that most influencers and advertisers are looking for a clear, straightforward way to make these disclosures.<\/p>\n

\u201cPeople are building amazing businesses on Instagram all over the world, at all sorts of scale,\u201d Porch said. And those users are \u201clooking for ways to be super transparent with their followers when they have a partnership.\u201d<\/p>\n

\"Aimee<\/a><\/p>\n

So with this new feature, influencers tag a brand as the sponsor for their post, which accomplishes two things.<\/p>\n

First, it means the post will include a \u201cPaid partnership with\u201d notification at the very top. (These disclosures can also show up on Instagram Stories.)\u00a0It\u2019s not exactly a giant banner warning users that the post is an ad, but the language is straightforward and the placement will make it hard to miss. At the same time, it means the advertiser will automatically get access to the same data as the influencer around the post\u2019s reach and engagement \u2014 and it\u2019ll show up in the same Facebook dashboard as the rest of their advertising data.<\/p>\n

Instagram is currently testing this new tool out with select users, including BuzzFeed<\/a> and Aimee Song<\/a>. But\u00a0will the company eventually require everyone to use with these tags when they run sponsored content?<\/p>\n

\u201cRight now, we\u2019re still in phase one,\u201d Porch said. \u201cThe goal is to one, educate people and two, get a ton of feedback \u2026 There will be enforcement, but first we want to get feedback on how everyone reacts.\u201d<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/pekzXEjSRPI\/<\/p>","protected":false},"excerpt":{"rendered":"

Instagram is creating a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser. These aren\u2019t for ads that businesses buy <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-6560","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t