{"id":6559,"date":"2017-06-14T15:20:22","date_gmt":"2017-06-14T15:20:22","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/patreon-gives-creators-crm-and-snapchat-stories-clone-just-for-fans-who-pay.html"},"modified":"2017-06-14T15:20:22","modified_gmt":"2017-06-14T15:20:22","slug":"patreon-gives-creators-crm-and-snapchat-stories-clone-just-for-fans-who-pay","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/patreon-gives-creators-crm-and-snapchat-stories-clone-just-for-fans-who-pay.html","title":{"rendered":"Patreon gives creators CRM and Snapchat Stories clone just for fans who pay"},"content":{"rendered":"


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Ads aren\u2019t enough to support professional online content makers. So Patreon is equipping them with new ways<\/a> to organize, measure, and entertain fans who use its platform to pay them a monthly subscription fee for special access.<\/p>\n

With 1 million patrons paying an average of $12 per month to 50,000 creators, Patreon is on track to send musicians, comedians, journalists, videographers, and other content makers $150 million this year. Today\u2019s updates could push that figure even higher, while redefining the economics of art.<\/p>\n

For more on how Patreon doubled in size in a year, read our deep dive from last month.<\/a>\u00a0<\/strong><\/p>\n

\u201cOver the last 15 years, distribution has been democratized and pretty much solved\u201d says Patreon CEO Jack Conte. \u201cUnfortunately in that process, global financing for the arts has gotten into jeopardy.\u00a0 <\/span>It\u2019s so important not just to the creators but to the people who like art, that we fix the financial foundation.\u201d<\/p>\n

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Patron Relationship Manager<\/p>\n

The new \u201cPatreon Membership Engine\u201d centers around the Patron Relationship Manger, the first CRM for pro content creators. It lets them sort patrons by how much they\u2019ve paid or when they joined, and provides their email addresses \u2014 something YouTube, Facebook, Instagram, Snapchat, Twitter, and other platforms refuse to give creators.<\/p>\n

This Salesforce-For-Artists lets them contact their fans with special offers or thank yous, like hawking higher priced merchandise to top spenders while upselling new $1 subscribers to their more expensive reward tiers. Spam isn\u2019t too much of an problem since Conte says \u201cThere\u2019s no reason to abuse the people who give you your monthly pay check.\u201d<\/p>\n

There\u2019s also a slew of new content creation tools. \u00a0The new Early Access feature lets creators post content just to fans who pay over a certain dollar amount per month, and set a \u2018window\u2019 before its publicly available on their Patreon. A partnership with Crowdcast lets creators log in with their Patreon account and broadcast livestreams just for paying fans, while Patreon foots the bandwidth bill.<\/p>\n

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Patreon Livestreaming and Early Access<\/p>\n

But most exciting and disruptive is Patreon Lens, a stripped-down Snapchat Stories clone where creators can share peeks into their lives and behind-the-scenes that are exclusively available to their paid subscribers. Instead of giving away their off-the-cuff content on Snapchat and Instagram, creators can actually earn money from their social media via Patreon Lens.<\/p>\n

You can follow all the creators you subscribe to through Patreon on Lens, who see how much they earn per month by the total viewership of their Stories. Unfortunately, the app only allows photo and video capture and uploads with no fancy drawing, stickers, filters, or augmented reality masks. But Patreon will keep embellishing it, with captions coming soon.<\/p>\n

\"\"<\/p>\n

Patreon Lens<\/p>\n

Meanwhile, Patreon is overhauling its brand with fresh app and logo designs, and has recruited a squad of new start creators to the platform. Those include\u00a0McSweeney\u2019s Internet Tendency<\/a>, athlete and motivational speaker\u00a0Lewis Howes<\/a>,\u00a0former ESPN\/Doomsday podcast reporter Ed Werder, plus comedians\u00a0Tim Heidecker<\/a>, Bill Burr<\/a>, Al Madrigal<\/a>, Theo Von<\/a>, and\u00a0Adam Carolla.<\/a><\/p>\n

\"\"<\/p>\n

Former professional YouTube musician and founder of Patreon Jack Conte<\/p>\n

With these new tools, Patreon could shift the online content ecosystem from one where creators give away what they make in hopes of tiny ad revenue shares today and big merchandise or ticket purchases in the future, and towards allowing creators to earn a reliable salary.<\/p>\n

There\u2019s still the question of whether Patreon can make enough money for itself off its tiny 5% rake on subscriber payments. Patreon will earn just $7.5 million from the $150 million it expects to pay creators this year. That\u2019s why the plan is to layer on additional premium services for creators, Conte tells me, hinting at partnerships to sell merchandise or concert tickets through Patreon.<\/p>\n

Really, all Patreon has to do is keep luring creators with the promise of steady paycheck, and their fans will follow. \u201cArt is one of those few legal monopolies\u201d Conte philosophizes. \u201cIf you want to listen to Prince, Mick Jagger doesn\u2019t do.\u00a0<\/span>Nothing else in the world can satisfy that urge. It\u2019s not replaceable, it\u2019s not hot swappable. It\u2019s not a commodity.\u201d<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/vZ9BFt5Zd2k\/<\/p>","protected":false},"excerpt":{"rendered":"

Ads aren\u2019t enough to support professional online content makers. So Patreon is equipping them with new ways to organize, measure, and entertain fans who use its platform to pay them <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-6559","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t