{"id":6519,"date":"2017-06-13T19:13:37","date_gmt":"2017-06-13T19:13:37","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/cio-interview-dan-ziv-touchnote.html"},"modified":"2017-06-13T19:13:37","modified_gmt":"2017-06-13T19:13:37","slug":"cio-interview-dan-ziv-touchnote","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/cio-interview-dan-ziv-touchnote.html","title":{"rendered":"CIO interview: Dan Ziv, TouchNote"},"content":{"rendered":"
\n

Create a \u2018wow\u2019 experience<\/h3>\n

Ziv\u2019s initial app was for grill bookings. He co-founded Uncover, an award-winning reward grill reservation app, that came out of London Business School\u2019s Deloitte Incubator Programme. The app was acquired in 2015, 9 months after it launched, by remuneration use Velocity.<\/p>\n

Speaking of what he learnt from formulating a bookings app, Ziv says: \u201cI learnt about user knowledge on mobiles<\/a>, that is really opposite to a web.\u201d<\/p>\n

Ziv argues that user knowledge is about bargain real-life user issues, afterwards to pleasure by elucidate and regulating a vapid or damaged problem by a technical solution.<\/p>\n

Uncover was designed to make it easy to make last-minute grill bookings during high-end restaurants. The thought was elementary enough. \u201cIt is comparatively easy to book a list for a grill online,\u201d he says, \u201cbut if we wish go somewhere to eat tonight, it is distant some-more difficult. We flipped a indication on a head. All these restaurants have cancellations and no-shows. We would put their final few tables on a platform.\u201d<\/p>\n

Similarly, he says, on TouchNote it takes only 4 clicks to send a postcard. In a earthy world, a real-life user knowledge of promulgation a postcard can be utterly challenging: \u201cTry anticipating a postcard, a stamp and a post bureau in a place we don\u2019t know and can\u2019t pronounce a language.\u201d<\/p>\n

The finish outcome is eventually a same \u2013 a user is means to send a postcard to someone. The difference, he says, is they have a choice \u2013 they can possibly use a aged process, or a new \u201cwow\u201d experience.<\/p>\n<\/section>\n

Article source: http:\/\/www.computerweekly.com\/news\/450420382\/CIO-interview-Dan-Ziv-TouchNote<\/p>","protected":false},"excerpt":{"rendered":"

Create a \u2018wow\u2019 experience Ziv\u2019s initial app was for grill bookings. He co-founded Uncover, an award-winning reward grill reservation app, that came out of London Business School\u2019s Deloitte Incubator Programme. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-6519","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t