{"id":608,"date":"2016-10-05T19:41:10","date_gmt":"2016-10-05T19:41:10","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/shots-studios-rebrands-from-selfie-app-to-social-star-video-factory.html"},"modified":"2016-10-05T19:41:10","modified_gmt":"2016-10-05T19:41:10","slug":"shots-studios-rebrands-from-selfie-app-to-social-star-video-factory","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/shots-studios-rebrands-from-selfie-app-to-social-star-video-factory.html","title":{"rendered":"Shots Studios rebrands from selfie app to social star video factory"},"content":{"rendered":"


\n<\/p>\n

Twitter once tried to buy Shots<\/a> for $150 million to score its 3 million rabid teen users, a source tells TechCrunch. But the Justin Bieber-funded selfie app developer dreamed of a different destiny, where it would become the \u201cSaturday Night Live\u201d\u00a0of the mobile generation.<\/p>\n

The Shots app\u00a0grew to a peak of\u00a0almost 8 million users, but ultimately it was\u00a0too difficult to compete with Instagram and Snapchat.\u00a0Despite a shift to comedy<\/a> and\u00a0acquisitions like\u00a0lo-fi video capture app Camcorder and music video maker Mindie,\u00a0the Shots team decided they were better off as a content\u00a0creator.<\/p>\n

Social media stars from Vine, Instagram and Snapchat befriended the startup.\u00a0The Bieber affiliation gave it credibility, and co-founder John Shahidi\u2019s \u201cI\u2019m on the creator\u2019s side\u201d stance fostered trust with multi-million view video makers like King Bach, Lele Pons and Rudy Mancuso. Shahidi discovered that as long as these web celebs kept pumping out funny skits, their fans would follow them from one social media platform to the next.<\/p>\n

\"shots-studios\"<\/p>\n

So over the past few months, Shots has rebranded as Shots Studios<\/a>, and turned its focus from apps to the content people share on them. It\u2019s taken stars who built their fame in still Instagrams, 6-second Vines and off-the-cuff Snapchat clips, and helped them shoot high-production four-minute YouTube videos.<\/p>\n

The result? Millions of views per video, strong ad revenue and, according to a source close to the company, sudden partnership interest from Facebook, Netflix and Verizon that could potentially spill into acquisition talks.<\/p>\n

\"lele-pons-shots\"<\/p>\n

With the help of Shots Studios, former Vine star Lele Pons racks up millions of views on her YouTube videos<\/p>\n

While the startup declined to comment on specific discussions,\u00a0Shots Studios\u00a0insists\u00a0that they are not focused on selling the company right now. Their new business model has been building momentum\u00a0and the company is a few months away from profitability,\u00a0due to ads and partnerships with Procter Gamble, Coca-Cola and American Express. Shots will still run its app, but the team is concentrating on video production and distribution.<\/p>\n

Content creation\u00a0has become a growing business, with mobile video consumption skyrocketing<\/a> in the past few years thanks to better cameras, screens and wireless networks. Advertisers\u00a0are looking to reach these viewers, particularly in the young demographic that Shots caters to, and video ads pay much more than their annoying banner cousins.<\/p>\n

If executed correctly, Shots\u2019 plan could ultimately lead to a big exit for the company. Maker Studios was acquired by Disney for more than $500 million<\/a>. Fullscreen also found a lucrative outcome.\u00a0<\/a><\/p>\n

\"shots-mindie1\"<\/p>\n

Anything at or above that original $150 million price Twitter dangled would be a big win for Shots\u2019 investors. It has raised\u00a0$15 million in funding<\/a>;\u00a0investors include 500 Startups, Floyd Mayweather and Major League Baseball. And Shots\u2019 most famous investor,\u00a0Justin Bieber, is more involved than ever. The star got his own start on YouTube and we\u2019re told that he\u2019s very enthusiastic about helping\u00a0the next generation of\u00a0artists.<\/p>\n

And that concept of creating as a team could be Shots\u2019 greatest strength. Each of its affiliated stars do cameos in each others\u2019 videos and cross-promote them to their own fans. That strategy let the Shots family of stars become the oligarchy ruling Vine\u2019s Popular page. Now the startup will give them the spotlight for a lot longer than six seconds.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/yZIuhbg8-60\/<\/p>","protected":false},"excerpt":{"rendered":"

Twitter once tried to buy Shots for $150 million to score its 3 million rabid teen users, a source tells TechCrunch. But the Justin Bieber-funded selfie app developer dreamed of <\/p>\n","protected":false},"author":1,"featured_media":609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t