{"id":5614,"date":"2017-05-23T21:24:34","date_gmt":"2017-05-23T21:24:34","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/twitter-is-giving-brands-a-new-way-to-promote-their-chatbots.html"},"modified":"2017-05-23T21:24:34","modified_gmt":"2017-05-23T21:24:34","slug":"twitter-is-giving-brands-a-new-way-to-promote-their-chatbots","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/twitter-is-giving-brands-a-new-way-to-promote-their-chatbots.html","title":{"rendered":"Twitter is giving brands a new way to promote their chatbots"},"content":{"rendered":"


\n<\/p>\n

Twitter has found its own\u00a0way to participate in the growing chatbot trend. The company announced today a new feature for advertisers, which allows businesses on Twitter to promote ads designed to pull\u00a0consumers into personalized experiences within Direct Messaging \u00a0\u2013 including interactions with chatbots. For example, one brand is running a bot that can help you with a cocktail recommendation after you provide answers to questions about occasion or flavor. These interactions get started via a promoted \u201cDirect Message Card,\u201d as the new, customizable card for businesses is called.<\/p>\n

The cocktail bot \u2013 \u201cBot-Tender<\/a>\u201d \u2013 comes from spirits\u00a0brand\u00a0Patr\u00f3n Tequila, which is kicking off the launch of Twitter\u2019s new feature\u00a0with its own Promoted Tweet campaign using the new card style.<\/p>\n

\"\"<\/p>\n

The Direct Message Card can be customized using either an image or video and up to four call-to-action buttons meant to encourage Twitter users to slide into a brand\u2019s DMs. (I\u2019m sorry.)<\/p>\n

The cards are\u00a0not about pushing people to bots that\u00a0help solve customer service issues\u00a0or encourage\u00a0purchases from the brand in question, as is the focus of many\u00a0Facebook chatbots. Instead, they\u2019re about getting people to interact with the brand through a private messaging experience that\u2019s meant to be fun, not transactional.<\/p>\n

Another example where the card could be used \u2013 though it has since passed \u2013 was\u00a0the March Madness bracket builder that Wendy\u2019s launched <\/a>earlier this year.\u00a0In this case, an automated experience let fans create their brackets via DM, then revisit them throughout the tournament to see how they did as well as\u00a0win prizes.<\/p>\n

Businesses taking advantage of the new format can also prompt consumers to reshare the experience through a tweet prompt, following their interaction with the bot in question.<\/p>\n

\"\"<\/p>\n

Whether or not consumers will actively embrace bots at scale still remains to be seen.<\/p>\n

Many of the early attempts in this space have fallen short of consumer expectations. Facebook\u2019s first chatbots, for instance, annoyed people<\/a> by pretending to be a person \u2013 leaving customers feeling like they were interacting with the messaging-based version of a call center\u2019s phone menu. And their shopping or information-sharing experiences were often not any easier than visiting the business\u2019s own website.<\/p>\n

Despite chatbots\u2019 uncertain future, many companies have invested in this\u00a0space. Microsoft unveiled a bot framework and chatbots for Skype<\/a> last year, and more recently added support for chatbots to LinkedIn<\/a>; messaging apps beyond Facebook\u2019s Messenger<\/a> are also adding bots, as with Telegram\u2019s newly added support<\/a> for shopping bots; and Google is making a play for the backend of the chatbot space, with its chatbot analytics platform, Chatbase<\/a>.<\/p>\n

Twitter \u2013 though home to many auto-tweeting bots \u2013 seems to be just\u00a0testing the waters with chatbots, to see if it\u2019s something brands will want to adopt and want to then promote through Twitter ads.<\/p>\n

The company\u2019s earlier efforts in terms of brands and their DMs have instead focused more on the bigger business of customer support interactions. The company has rolled out features\u00a0like\u00a0welcome messages<\/a>, quick replies<\/a>, custom profiles<\/a>, location sharing<\/a>, and other tools that let businesses augment their customer support interactions with automation. But things like a welcome message or quick reply aren\u2019t\u00a0really\u00a0considered bots.<\/p>\n

The new Direct Message Cards are launching now into beta, and are only open to Twitter advertisers.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/Ben6AFpH394\/<\/p>","protected":false},"excerpt":{"rendered":"

Twitter has found its own\u00a0way to participate in the growing chatbot trend. The company announced today a new feature for advertisers, which allows businesses on Twitter to promote ads designed <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-5614","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t