{"id":5396,"date":"2017-05-15T16:15:45","date_gmt":"2017-05-15T16:15:45","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/snapchat-rolls-out-a-trio-of-new-ad-products-using-its-lenses-and-geofilters.html"},"modified":"2017-05-15T16:15:45","modified_gmt":"2017-05-15T16:15:45","slug":"snapchat-rolls-out-a-trio-of-new-ad-products-using-its-lenses-and-geofilters","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/snapchat-rolls-out-a-trio-of-new-ad-products-using-its-lenses-and-geofilters.html","title":{"rendered":"Snapchat rolls out a trio of new ad products using its lenses and geofilters"},"content":{"rendered":"


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In an effort to further differentiate itself from rival Facebook, Snapchat this morning expanded its ad offerings lineup with three new products that take advantage of its already popular lenses and geofilters. The company is debuting\u00a0a handful\u00a0of new products, including World Lenses, Audience Lenses, and Smart Geofilters \u2013 representing the largest update to its Sponsored Creative Tools since the first<\/a> branded Lens debuted in\u00a0October 2015.<\/p>\n

The company says that its creative tools are heavily used in its app, which makes them appealing\u00a0to potential advertisers. Today, over\u00a01 in 3 daily users play with Lenses every day on average, Snapchat notes, and snaps\u00a0with Geofilters are viewed over 1 billion times a day on average.<\/p>\n

\"\"<\/p>\n

The newly introduced World Lenses are an extension on Snapchat\u2019s Sponsored Lens, which already let advertisers turn users\u2019 selfies into ads.<\/a> With the Sponsored World Lenses, advertisers can also create content for the rest of the photo beyond the face, including floating 2D or 3D objects, interactive content, and other items.<\/p>\n

There are four types of World Lenses becoming\u00a0available: those where you can place a 2D or 3D film character or product into the photo (for those photos snapped with the outward-facing camera); action-based lenses where you look at or tap an AR object to trigger something to happen \u2013 like a cloud character vomiting rainbows, for example; an \u201cinteraction\u201d World Lens, like an in-app game; and environmental lenses which can be used to add floating lights or ambiance.<\/p>\n

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    Not all the iterations of World Lenses available at launch. For example, Snapchat does not yet offer\u00a0support for the recently launched 3D objects<\/a> in its World Lenses ads, and didn\u2019t offer an ETA on when these would be available.<\/p>\n

    According to Snapchat, doubling down on its Sponsored Lenses makes sense because these types of lenses consistently see high engagement times among end users \u2013 or, as\u00a0Snapchat calls it, \u201cplay time.\u201d\u00a0The company says that Snapchatters today play with these Sponsored Lenses for over 15 seconds before sending them.<\/p>\n

    Warner Bros. will be the first advertiser to run a Sponsored World Lens on Snapchat with a new ad for the joint MGM and WB film \u201cEverything, Everything.\u201d Others who have plans to run World Lens ads in the future include Netflix, for its show \u201cGlow;\u201d plus Dunkin Donuts and Glidden Paint.<\/p>\n

    The World Lenses will be available in all markets where Lenses are sold, including the U.S., U.K., France, Germany, Canada, Australia, and elsewhere.<\/p>\n

    \"\"<\/p>\n

    Additionally, Snapchat is rolling out Audience Lenses, which allow advertisers to buy regionally targeted Lenses for the first time. Before, advertisers could only be bought as nationwide takeovers, Snapchat says.<\/p>\n

    Audience Lenses let advertisers buy a guaranteed number of Lens impressions for a specific audience. This includes those that are targeted by demographics like age and gender, as well as those identified as falling in one of Snapchat\u2019s \u201cLifestyle Categories\u201d \u2013 a grouping that\u2019s based on the user\u2019s viewing habits in the Discover and Our Stories sections in the app.<\/p>\n

    Red Bull and MTV have already tested these Audience Lenses, and Lancome\u2019s L\u2019Oreal Paris will launch one soon.<\/p>\n

    \"\"<\/p>\n

    The third new ad product is an updated version of Snapchat\u2019s Geofilters. This\u00a0ad type allows users to activate branded overlays that appear when they swipe left or right on the camera. Citing data from a survey it commissioned, Snapchat notes these Geofilters are already very\u00a0popular with the Snapchat community, as 80 percent of users have used a Geofilter at a restaurant, 66 percent at a mall, and 50 percent at a gym, for example.<\/p>\n

    The new ad is called a Smart Geofilter, which will automatically add location information or other real-time information to a nationwide or chain Geofilter. For example, these could be updated automatically to include things like a high school or college name, airport name, state, city, neighborhood or zip code.<\/p>\n

    Warner Bros. again ran Smart Geofilter ads for its movie \u201cEverything, Everything,\u201d in order to target high school users by featuring the name of the school in its ad.<\/p>\n

    In addition to the rollout of new products, Snapchat says it has made other improvements to the way\u00a0the ad business works \u2013 including sped up production timelines for Sponsored Lenses, which now only take six weeks instead of eight. It has also added quick-turn options that leverage its existing creative content from prior Lenses which only take one to three weeks.<\/p>\n

    Building out its interactive content helps Snapchat keep users engaged with its app, and launching it repeatedly \u2013 daily users launch it over 18 times per day, on average. Snapchat\u2019s daily users now spend\u00a0over 30 minutes on Snapchat each day on average, up from 25 to 30 minutes last quarter. More than\u00a03 billion Snaps are created every day \u2014 up from more than 2.5 billion in Q3 2016. And over\u00a060 percent of Snapchat\u2019s\u00a0daily users create content every day.<\/p>\n

    By extending the same set of engaging tools to advertisers, Snapchat hopes that advertisers see the value in the time users are spending with their ads, even if Snapchat doesn\u2019t have Facebook\u2019s reach.<\/p>\n

    <\/p>\n

    Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/Q1jVrD_I2ac\/<\/p>","protected":false},"excerpt":{"rendered":"

    In an effort to further differentiate itself from rival Facebook, Snapchat this morning expanded its ad offerings lineup with three new products that take advantage of its already popular lenses <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-5396","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t