{"id":5352,"date":"2017-05-11T19:28:00","date_gmt":"2017-05-11T19:28:00","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/twitter-announces-a-new-deal-for-year-round-nfl-content-that-includes-live-video-but-no-games.html"},"modified":"2017-05-11T19:28:00","modified_gmt":"2017-05-11T19:28:00","slug":"twitter-announces-a-new-deal-for-year-round-nfl-content-that-includes-live-video-but-no-games","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/twitter-announces-a-new-deal-for-year-round-nfl-content-that-includes-live-video-but-no-games.html","title":{"rendered":"Twitter announces a new deal for year-round NFL content that includes live video, but no games"},"content":{"rendered":"


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Twitter lost the deal to stream the NFL\u2019s Thursday Night Football games this year to Amazon<\/a>, but today the company is announcing a new multi-year agreement that will bring live football programming to its service. According to the NFL<\/a>, Twitter will stream official NFL video and other content to fans year-round, including a new 30-minute live digital show that will air on Twitter five nights per week, during football season.<\/p>\n

The show will be hosted by NFL Network talent and will focus on covering \u201cbreaking news, game highlights, key storylines, fantasy projections, team power rankings, pre-game updates,\u201d and more, the organization says.<\/p>\n

In addition, the live pre-game coverage will include Periscope broadcasts like play warm-ups and sideline interviews, designed to give football fans behind-the-scenes access to teams on game days.<\/p>\n

This live footage will be augmented with NFL highlights, news and analysis, and historical content \u2013 the latter of which will take advantage of the popular social media hashtag, #TBT, or \u201cThrowback Thursday.\u201d<\/p>\n

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The NFL Twitter announced a new multiyear deal to deliver official NFL video and other types of content year-round. pic.twitter.com\/2dEXgMkjAl<\/a><\/p>\n

\u2014 James Palmer (@JamesPalmerTV) May 11, 2017<\/a><\/p>\n<\/blockquote>\n

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\u201cWe are very excited to offer football fans around the world even more content on Twitter from the NFL,\u201d said Twitter COO Anthony Noto, in a statement about the new NFL deal. \u201cThis new multi-year collaboration will bring compelling live studio programs that discuss what\u2019s happening in the NFL, unique behind-the-scenes live broadcasts before games, and the best NFL highlights to Twitter, alongside the real-time NFL conversation,\u201d he added.<\/p>\n

The new deal\u2019s terms were not disclosed, but the expired deal for Thursday Night games had cost Twitter $10 million. Amazon\u2019s new deal<\/a> is much pricier \u2013 it\u2019s reportedly valued<\/a> around $50 million. Given there are no live games this time around, the new agreement\u00a0is likely more affordable for Twitter.<\/p>\n

The NFL and Twitter have been working together since 2013 through the Twitter Amplify program, and announced last year\u00a0<\/a>that Twitter would be the exclusive live streaming home to Thursday Night Football games during the Regular Season, reaching Twitter\u2019s then 800 million users worldwide. The games were also broadcast by NBC, CBS, and the NFL Network, but Twitter\u2019s platform gave the games an international reach.<\/p>\n

However, Twitter\u2019s reach compared with TV is still small. According to the NFL, the debut game had attracted over 2 million viewers<\/a> on Twitter, but 48 million watched on TV. In addition, not everyone loved the experience of seeing live tweets alongside games, feeling like they could distract from the experience<\/a> and weren\u2019t always of high-quality.<\/p>\n

The NFL\u2019s new live programming for the digital network may not attract as many viewers, but the nature of the programming itself may be a better fit for the Twitter audience.<\/p>\n

\u201cTwitter continues to be an important partner in accessing millions of highly engaged fans on digital media,\u201d said Brian Rolapp, chief media and business officer for the NFL, in a release<\/a>. \u201cWe have every expectation that the new daily live show, produced by NFL Network and featuring some of our top analysts, will quickly become some of the most popular programming on Twitter.\u201d<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/zCqk-AM0m78\/<\/p>","protected":false},"excerpt":{"rendered":"

Twitter lost the deal to stream the NFL\u2019s Thursday Night Football games this year to Amazon, but today the company is announcing a new multi-year agreement that will bring live <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-5352","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t