{"id":5333,"date":"2017-05-10T23:18:43","date_gmt":"2017-05-10T23:18:43","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/microsoft-is-giving-isvs-new-incentives-to-deploy-on-azure.html"},"modified":"2017-05-10T23:18:43","modified_gmt":"2017-05-10T23:18:43","slug":"microsoft-is-giving-isvs-new-incentives-to-deploy-on-azure","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/microsoft-is-giving-isvs-new-incentives-to-deploy-on-azure.html","title":{"rendered":"Microsoft is giving ISVs new incentives to deploy on Azure"},"content":{"rendered":"


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As part of its Build developer conference, Microsoft is launching a new program for independent software vendors (ISVs) today that aims to make its Azure platform more attractive to them: If they deploy their applications on Azure and make them available on its AppSource marketplace<\/a>, Microsoft will\u00a0allow its users to access them from tools like PowerApps and its IFTTT competitor Flow without asking them to upgrade to the full version of these services. Typically, you need to have a paid account to allow these services to access data outside of Microsoft\u2019s own Office tools.<\/p>\n

As Takeshi Numoto, Microsoft\u2019s corporate vice president for its Cloud and Enterprise division, stressed when I talked to him ahead of the announcement: These service obviously remain open to applications that run outside of Azure, too.<\/p>\n

ISVs, Numoto told me, are increasingly looking to Microsoft not just for help with technology but also for help with growing their business. \u201cA lot of the things we are doing are to connect our aspirations in business applications to the cloud,\u201d he said. \u201cWe want to help ISVs be successful and help them reap the same benefits by working with Microsoft.\u201d<\/p>\n

Microsoft also shares with the vendor the contact info of users that install an app through AppSource \u2014 and those leads can go right into their CRM systems. As Julia White, Microsoft\u2019s corporate VP for Azure marketing, told me, one thing vendors have always requested is access to Microsoft\u2019s large enterprise sales force. Now, Microsoft will actually do this for those vendors that qualify for this program (that is, those who host on Azure and make their services available in AppSource).<\/p>\n

\u201cWe have seen stronger interest from the ISVs to work with Microsoft not just from a tech perspective but also from a business perspective,\u201d Numoto said. \u201cBut they need help in growing their business.\u201d And to do that, he added, the ISVs need to be wired into their enterprise customer\u2019s workflows.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/Aw-ggPxUZEI\/<\/p>","protected":false},"excerpt":{"rendered":"

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