{"id":4804,"date":"2017-04-19T00:10:07","date_gmt":"2017-04-19T00:10:07","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/facebook-launches-augmented-reality-camera-effects-developer-platform.html"},"modified":"2017-04-19T00:10:07","modified_gmt":"2017-04-19T00:10:07","slug":"facebook-launches-augmented-reality-camera-effects-developer-platform","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-launches-augmented-reality-camera-effects-developer-platform.html","title":{"rendered":"Facebook launches augmented reality Camera Effects developer platform"},"content":{"rendered":"


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Facebook will rely on an army of outside developers to contribute augmented reality image filters and interactive experiences to its new Camera Effects platform<\/a>. After today\u2019s Facebook F8 conference, the first effects will become available inside Facebook\u2019s Camera feature on smartphones, but the Camera Effects platform is designed to eventually be compatible with future augmented reality hardware, such as eyeglasses.<\/p>\n

While critics thought Facebook was just mindlessly copying Snapchat with its recent Stories and Camera features in Facebook, Messenger, Instagram and WhatsApp, Mark Zuckerberg tells TechCrunch<\/a> his company was just laying the groundwork for today\u2019s Camera Effects platform launch.<\/p>\n

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Facebook\u2019s Camera Effects Platform offers object recognition<\/p>\n

Because stylish, affordable AR glasses might be years away but everyone already has a camera phone, Zuckerberg tells me \u201cthe first augmented reality platform that becomes mainstream isn\u2019t going to be glasses, it\u2019s going to be cameras.\u201d He says other apps (like Snapchat) have been keeping their augmented reality experience creation tools to themselves, but \u201c<\/span>building an open platform I think is going to be one of the big advances that pushes this forward . . . all developers can work on [the open platform] so that way you don\u2019t just have 10 or 20 effects but you have thousands.\u201d<\/p>\n

That\u2019s the same logic behind my August thought piece on why the camera should be Facebook\u2019s next platform<\/a>, which it now is. Developers let\u2019s Facebook offer a much wider diversity of experiences.<\/p>\n

Facebook is now allowing developers to apply for access to the closed beta of the platform\u2019s AR Studio tool<\/a>. It will allow developers to use precise location, object recognition and depth detection to create their effects. Facebook\u2019s camera will be able to recognize specific objects like a coffee cup, and bubble up related effects to users like steam coming off the cup or sharks swimming inside the coffee.<\/p>\n

Meanwhile, anyone can now use the Frame Studio<\/a> to upload simple, static overlaid image filters that will appear in Facebook Camera to their friends or a Page\u2019s fans. There\u2019s no need for coding knowledge to use Frame Studio, you just upload an image and your name will appear on the Frame\u2019s preview and News Feed posts to give you credit.<\/p>\n

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Facebook\u2019s Frame Studio lets anyone create an image filter<\/p>\n

For now Facebook won\u2019t allow any branding or advertising unless pre-approved, though it will eventually monetize the platform, with a spokesperson saying \u201cWe are focused on making this product great for people before introducing paid ways for businesses to participate.\u201d<\/p>\n

The three categories of augmented reality content<\/h2>\n

Zuckerberg imagines AR experiences breaking down into three major categories: augmenting objects in the physical world with additional information like putting directions atop the street or a restaurant\u2019s reviews on their storefront, layering new virtual objects onto reality like a chess board or working television and enhancing objects that are already there with extra effects, like giving you a glitter beard or adding a castle turret to your apartment building.<\/p>\n

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Zuckerberg sees three areas for AR experiences (from left): Overlaying information, adding virtual objects and enhancing real objects<\/p>\n

Zuckerberg tells me people underestimate AR as just, \u201cOh, a lot of people are using these primitive tools because, I don\u2019t know, like this is what kids do now.\u201d But he believes that as the necessary tech finally arrives and developers get creative, we\u2019ll be doing much more than just adding fake mustaches to our faces.<\/span><\/p>\n

Developers could make informational tools like overlaid suggestions\u00a0from experts on businesses, interactive games and mind-bending art that Zuckerberg says would be impossible to create in the real world. Meanwhile, users will be able to add augmented reality notes to different specific locations, so they could tell friends their favorite dish at a restaurant.<\/p>\n

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Anyone can use the simple Frame Studio to upload static camera effects<\/p>\n

Developers can user three inputs to trigger their augmented reality effects: Face Tracker (but not identity or facial recognition), Sensor data, such as the gyroscope and location, and Scripting APIs to pull in data from other apps and respond to user inputs in real time. Launch partners and experiences include Manchester United pulling in soccer match data and \u201cGOOAALL!\u201d image overlays with crowd noises, while game developer EA has built a Mass Effect-themed helmet mask that pulls in stats from your progress in the game. Nike will overlay a sweatband on your head and pull in your recent running route as an overlaid map.<\/span><\/p>\n

AR Studio developers can also make effects for Facebook Live, with effects launching today including an overlaid viewer polling This or That feature and comment hashtags that surface a Giphy Live animated GIF the broadcaster can show on-screen.<\/span><\/p>\n

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Facebook Live\u2019s new augmented reality effects can be built with the Camera Effects Platform\u2019s AR Studio tool<\/p>\n

Zuckerberg\u2019s vision of an AR world<\/h2>\n

For now, Zuckerberg says that at Facebook, \u201cwe definitely see ourselves as more on the software and services side.\u201d Luckily, the next phase of AR on camera phones won\u2019t require special hardware. \u201cW<\/span>e don\u2019t need to build the phones because the phones are already there.\u201d Yet he admits,<\/span>\u00a0\u201c<\/span>In the beginning of any platform, the hardware and software are not separable,\u201d so when AR glasses technology comes of age, Facebook might end up making its own.<\/span><\/p>\n

At that point, Zuckerberg\u2019s grand vision sees augmented reality as an economic equalizer. \u201cThe ability to just have glasses or eventually contact lenses where you can overlay whatever information you want . . .[means]\u00a0w<\/span>e could put a TV on the wall and have it be a $1 app instead of a $500 piece of hardware that a lot of people can\u2019t afford.\u00a0<\/span>So if the glasses cost $500 or whatever it is, you\u2019re saving a ton of money compared to all the other hardware that you would have to buy.\u201d<\/span><\/p>\n

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And that\u2019s where augmented reality blends with\u00a0Zuckerberg\u2019s 6,000-word manifesto<\/a> on the future of community. One aspect of his letter discussed how automation could force some people out of traditional jobs and into roles more directly serving their community and creating art. AR could make the latter easier and more affordable.<\/p>\n

\u201cI think more people are going to be doing work and spending more of their time . . . connecting with people and expressing themselves and doing art,\u201d Zuckerberg tells me. \u201c<\/span>And that I think dovetails very well with an AR world where a lot of what we\u2019re going to be able to do is just about creating ideas and crafting them and sharing them. In AR, paint is free.\u201d<\/p>\n

The previous computing platforms were entirely digital and accessible to anyone connected to the internet. But the real world is huge \u2014 bigger than even Facebook can fill with augmented reality experiences. By opening this developer platform, Facebook doesn\u2019t have to build everything by itself. While Snapchat might have had a headstart in bringing AR to consumers, Facebook has just mapped out how it plans to take augmented reality several steps further.<\/p>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/Dl3TLpnQM2E\/<\/p>","protected":false},"excerpt":{"rendered":"

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