{"id":4792,"date":"2017-04-18T20:04:06","date_gmt":"2017-04-18T20:04:06","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/zuck-says-copying-snapchat-was-just-step-1-of-facebooks-ar-platform.html"},"modified":"2017-04-18T20:04:06","modified_gmt":"2017-04-18T20:04:06","slug":"zuck-says-copying-snapchat-was-just-step-1-of-facebooks-ar-platform","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/zuck-says-copying-snapchat-was-just-step-1-of-facebooks-ar-platform.html","title":{"rendered":"Zuck says copying Snapchat was just step 1 of Facebook\u2019s AR platform"},"content":{"rendered":"<p>\t\t\t<!-- Begin: Right Rail Advertisement Container --><\/p>\n<p>\t\t\t<!-- End: Right Rail Advertisement Container --><\/p>\n<p>\t\t\t<!-- Begin: WordPress Article Content --><\/p>\n<p class=\"p1\" \/>\n<p class=\"first\">\u201cI guess I\u2019m not that worried about that\u201d Mark Zuckerberg said in response to criticism about Facebook copying Snapchat. He defended the \u201cmisunderstood\u201d strategy as laying groundwork for Facebook\u2019s new Camera Effects Platform for developers that launched today.<\/p>\n<p class=\"p1\"><span class=\"s2\">\u201cThe first chapter that made sense was to release products that people were familiar with . . . but the unique thing that we\u2019re going to do is we\u2019re not just going to build basic cameras, we\u2019re going to build the first mainstream augmented reality platform.\u201d <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">While Snapchat might have popularized animated AR selfie masks and filters, it lacks a platform for developers to contribute their own creative tools for people to use. Facebook plans to draw on its decade of platform experience to enlist an army of developers to build an endless array of AR special effects and interactive experiences triggered by real world objects and places. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Jeers that Facebook had stopped innovating and become a Snapchat clone intensified the past few weeks. Facebook has recently added Snapchat-style Stories and camera special effects to all four of its core social apps: Facebook, Messenger, WhatsApp, and Instagram. The move seemed like an overkill response to competition by Snap that made Facebook look desperate and less interesting as an employer fighting for top talent.<\/span><\/p>\n<p class=\"p1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1478169\" src=\"https:\/\/i0.wp.com\/www.rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/76047_facebook-stories.png?resize=640%2C514&#038;ssl=1\" alt=\"\" width=\"640\" height=\"514\" \/><\/p>\n<p class=\"p1\"><span class=\"s2\">But when asked for a response to critics who say Facebook had stopped innovating, Zuckerberg brushed them off, insisting this was actually just Facebook preparing all its products for the new unified cross-app Camera Effects Platform. While Facebook Stories just launched this month, he says the strategy has been in the works for a while:<\/span><\/p>\n<aside class=\"inset inset-sm inset-section\">\n<section class=\"aside section video-aside crunchreport collapse collapse-adjacent\">\n<h2 class=\"collapse-title section-title\">\n\t\tLatest <span>Crunch Report<\/span>\t<\/h2>\n<ul class=\"vid-list cf\">\n<li class=\"block vid-feature\">\n<p>\t<a href=\"javascript:void(0)\"><br \/>\n\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/3ac07_58f546f6e9399f066503e996_o_U_v1.jpg?w=640&#038;ssl=1\" alt=\"Uber Might Have To Support Tips | Crunch Report\" \/><br \/>\n\t\t\t<\/a><\/p>\n<\/li>\n<\/ul>\n<p><a href=\"javascript:void(0)\">Watch More Episodes<i class=\"icon-caret-right\" \/><\/a><\/p>\n<\/section>\n<\/aside>\n<blockquote>\n<p class=\"p1\"><span class=\"s2\">\u201cWe started it about a year ago. The point was that we kind of felt like we\u2019re going to need cameras because video and photos are becoming more central but the unique thing that we\u2019re going to do is we\u2019re not just going to build basic cameras, we\u2019re going to build the first mainstream augmented reality platform.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">\u200bBut the thing is, you try to chunk up your releases into specific things along the way. And even though we\u2019re going to talk about it at F8, we\u2019re not going to release it all at once even though this is kind of the next chapter. And the first chapter that made sense was to release products that people were familiar with and to kind of stabilize the product before you try to build a platform on top of that, right? It\u2019s really tough to build product and the platform at the same time.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><span class=\"Apple-converted-space\">\u00a0<\/span>So I think internally, we just understood where we were going. We\u2019ll roll out the different pieces at different times, but that was partially why we\u2019re rolling all the stuff out quickly as we build a bunch of infrastructure to be able to do all that.\u201d<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Essentially, adding an in-app camera with basic augmented reality effects to Facebook\u2019s various apps was just the start of a larger Platform play. But this first step has still swayed public opinion to see Facebook as a copy cat. Snap turned down acquisition offers from Facebook years ago, and Facebook has been taking inspiration from Snapchat ever since. When asked about the perception of Facebook being less innovative, Zuckerberg told me:<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s2\"> \u201cI guess I\u2019m not that worried about that.<span class=\"Apple-converted-space\">\u00a0 <\/span>I mean, I feel like we do different kinds of work in different areas. I mean, I think certainly, no one who looks at the solar powered planes that we\u2019re building or the satellites that were making, and thinks that that stuff isn\u2019t interesting.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">I think one thing that people probably don\u2019t think about as much as we do is innovation to serve everyone in the community not just the high end, right?<span class=\"Apple-converted-space\">\u00a0 <\/span>So we focus a lot of things like Facebook Lite that \u2014 how the recent status?<span class=\"Apple-converted-space\">\u00a0 <\/span>It\u2019s up to 200 million people in like a year . . . I tend to worry more and think more about the substance of what our community actually wants.\u201d<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">That bit about not just serving the high end, might be a subtle jab at Snap, which has decided to focus on more lucrative Western markets like the U.S. than on international growth in the developing world. A former Snap employee is suing the company and made unverified claims that Evan Spiegel said Snapchat is \u201conly for rich people\u201d and he didn\u2019t want to \u201cexpand into poor countries like India and Spain\u201d. Snap refuted that Spiegel ever said that, noting its \u201cgrateful\u201d to Indian users and that \u201cSnapchat is for everyone\u201d<\/span><\/p>\n<aside class=\"inset inset-sm inset-section\"><!-- Begin: Crunchbase Shoal --><\/p>\n<h3 class=\"section-title collapse-title\">Crunchbase<\/h3>\n<ul class=\"crunchbase-accordion\"><!-- Begin: Crunchbase Card --><\/p>\n<li class=\"data-card crunchbase-card active\">\n<h4 class=\"card-title card-acc-handle\">\n\t\t\t<a href=\"javascript:void(0)\"><br \/>\n\t\t\t\tSnap Inc.\t\t\t<\/a><br \/>\n\t\t<\/h4>\n<ul class=\"card-info\">\n<li>\n\t\t\t\t\t\t<strong class=\"key\">Founded<\/strong><br \/>\n\t\t\t\t\t\t<span class=\"value\">2011<\/span>\n\t\t\t\t\t<\/li>\n<li class=\"cb-card-description full\">\n\t\t\t\t\t\t<strong class=\"key\">Overview<\/strong><br \/>\n\t\t\t\t\t\t<span class=\"value\">Snap, formerly Snapchat Inc, is a privately owned multinational camera company.<\/p>\n<p>Snap is behind Snapchat, a photo messaging app that allows users to take photos, record videos, add text and drawings, and send them to recipients. In 2016, it released Spectacles, video-sharing sunglasses that free the Snapchat app from smartphone cameras.<\/span>\n\t\t\t\t\t<\/li>\n<li class=\"full\">\n\t\t\t\t\t\t\t\t<strong class=\"key\">Location<\/strong><br \/>\n\t\t\t\t\t\t\t\t<span class=\"value\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"javascript:void(0)\">Venice, CA<\/a><br \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/li>\n<li class=\"full\">\n\t\t\t\t\t\t\t\t<strong class=\"key\">Categories<\/strong><br \/>\n\t\t\t\t\t\t\t\t<span class=\"value\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"javascript:void(0)\">Photography<\/a>, \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"javascript:void(0)\">Messaging<\/a>, \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"javascript:void(0)\">Apps<\/a>, \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"javascript:void(0)\">Mobile<\/a>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/li>\n<li class=\"full\">\n\t\t\t\t\t\t<strong class=\"key\">Founders<\/strong><br \/>\n\t\t\t\t\t\t<span class=\"value\"><a href=\"javascript:void(0)\">Evan Spiegel<\/a>, <a href=\"javascript:void(0)\">Reggie Brown<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li class=\"full\">\n\t\t\t\t\t\t<strong class=\"key\">Website<\/strong><br \/>\n\t\t\t\t\t\t<span class=\"value\"><br \/>\n\t\t\t\t\t\t\t<a href=\"javascript:void(0)\">https:\/\/www.snap.com<\/a>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/li>\n<li class=\"full profile\">\n\t\t\t<a href=\"javascript:void(0)\">Full profile for Snap Inc.<\/a>\t\t<\/li>\n<\/ul>\n<\/li>\n<p>\t\t<!-- End: Crunchbase Card --><\/p>\n<\/ul>\n<p><!-- End: Crunchbase Shoal --><br \/>\n<\/aside>\n<p class=\"p1\"><span class=\"s1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1445194\" src=\"https:\/\/i0.wp.com\/www.rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/8bb6d_instagram-stories-steal-snapchat.png?resize=640%2C360&#038;ssl=1\" alt=\"\" width=\"640\" height=\"360\" \/><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Zuckerberg meanwhile concluded that he expects perceptions of Facebook will become more accurate as today\u2019s news of its augmented reality platform shows it\u2019s trying to go far beyond copying Snap.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\">\u201cI think that over the long term, the perception I guess kind of equalizes to the right place.<span class=\"Apple-converted-space\">\u00a0 <\/span>And I think building a company, you have to be willing to accept that you\u2019re not going to get everything right all the time.<span class=\"Apple-converted-space\">\u00a0 <\/span>People aren\u2019t always going to be happy with you.<span class=\"Apple-converted-space\">\u00a0 <\/span>They\u2019re not always going to understand what you\u2019re doing all the time.<span class=\"Apple-converted-space\">\u00a0 <\/span>And if that \u2014 but if you\u2019re guided by those short term things, I don\u2019t think you\u2019re going to do the right things in the long terms.<span class=\"Apple-converted-space\">\u00a0 <\/span>But if you kind of have a sense of where you want to go over time and you\u2019re willing to be misunderstood or make errors along the way, then that\u2019s kind of the price of entry to anything worth doing.\u201d<\/span><\/p>\n<\/blockquote>\n<p>\t\t\t<!-- End: WordPress Article Content --><\/p>\n<p>\t\t\t\t\t<a href=\"javascript:void(0)\"><br \/>\n\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/8bb6d_f8-2017-banner.png?w=640&#038;ssl=1\" \/><\/a><\/p>\n<p>Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/HwMFCxOLQLI\/<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cI guess I\u2019m not that worried about that\u201d Mark Zuckerberg said in response to criticism about Facebook copying Snapchat. He defended the \u201cmisunderstood\u201d strategy as laying groundwork for Facebook\u2019s new <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-4792","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u201cI guess I\u2019m not that worried about that\u201d Mark Zuckerberg said in response to criticism about Facebook copying Snapchat. 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