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Egnyte<\/a> announced today that moving forward, it would be using Microsoft Azure as its primary cloud partner. While it would continue to support other cloud vendors like market leader AWS, it likely means that the company sees the best way to succeed inside the Azure ecosystem.<\/p>\n In an interesting twist, instead of making the announcement last week at Microsoft\u2019s Ignite conference<\/a>, Egnyte decided to deliver the news at Dreamforce<\/a>, Salesforce\u2019s massive customer conference, where it will have a booth presence this week.<\/p>\n Egnyte has always tried to differentiate itself from the online storage crowd with a hybrid strategy that let you keep your storage in the cloud or on prem, as you prefer, happy to be the layer on top of all that. That\u2019s an approach that\u2019s worked well as far as it goes, but this week the company decided to take a different tack.<\/p>\n Company CEO Vineet Jain says the change is really a response to what they are hearing from customers, and as such he expects the partnership to drive more business. \u201cWhat we are finding as we go deeper into the enterprise, is that Azure is the platform of choice,\u201d he said.<\/p>\n While the company\u2019s products will be available in the Azure marketplace along with many others, the\u00a0hope is that by aligning more closely\u00a0with Microsoft, Egnyte can become an integral part of its\u00a0sales ecosystem. It\u00a0is trying\u00a0to ignite the\u00a0immense Microsoft sales team to help push them\u00a0deeper into the enterprise and generate more business.<\/p>\n It\u2019s not a strategy without risk. While it continues to try to play up its neutrality, Egnyte has clearly hitched its immediate future to Microsoft. Jain wouldn\u2019t give much\u00a0credence to the\u00a0idea the partnership could lead to something more, like a possible future acquisition by Redmond. He insisted for him\u00a0it was about increasing his market clout and seeing\u00a0how this plays out over the next couple of quarters.<\/p>\n \u201cWhile it appears there is a tighter alignment that could lead to something else, you don\u2019t have to read between the lines. From my perspective, it\u2019s about the tight alignment in go-to market,\u201d Jain explained.<\/p>\n He admits that they would always listen\u00a0should a substantial offer come their\u00a0way, but ultimately he\u2019s\u00a0focused on making Egnyte as big as possible in the next 2-4 years.<\/p>\n Egnyte has raised $62.5 million, according to Crunchbase. The most recent round was In December, 2013<\/a>.<\/p>\n <\/p>\n