{"id":4625,"date":"2017-04-10T17:38:13","date_gmt":"2017-04-10T17:38:13","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/twitter-now-lets-brands-make-their-own-custom-hearts-for-periscope-live-videos.html"},"modified":"2017-04-10T17:38:13","modified_gmt":"2017-04-10T17:38:13","slug":"twitter-now-lets-brands-make-their-own-custom-hearts-for-periscope-live-videos","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/twitter-now-lets-brands-make-their-own-custom-hearts-for-periscope-live-videos.html","title":{"rendered":"Twitter now lets brands make their own \u201ccustom hearts\u201d for Periscope live videos"},"content":{"rendered":"


\n<\/p>\n

Those little hearts you tap to signal to a live video\u2019s creator that you\u2019re enjoying the content might look a little different on Twitter in the future. The company\u00a0announced<\/a> today\u00a0a new way for brands to engage fans through live video \u2013 it will now let them\u00a0create their own \u201ccustom hearts\u201d for use in\u00a0Periscope\u2019s live video. The customizations can be used alone or combined with pre-roll ads in brand sponsorships of broadcasts, says Twitter.<\/p>\n

The first campaign to feature custom hearts already went live, with NBC Universal being the debut client. The studio used its own graphics in a marketing campaign for its new movie, \u201cThe Fate of the Furious,\u201d which includes an integrated \u201cF8\u201d custom heart for fans to tap on. (You can see it live in the video here<\/a>.)<\/p>\n

The custom hearts appear alongside the multi-colored hearts that are typically shown \u2013 and that variation could induce users to tap more frequently, perhaps, translating into some sort of \u201cincreased engagement\u201d metric for the brand advertisers to tout.<\/p>\n

But brands don\u2019t exactly have\u00a0free range to create\u00a0their graphics through some sort of self-serve system, we understand. Twitter tells us that the customizations are instead designed in partnership with the brand before going live. That means Twitter won\u2019t have to vet and approve submissions \u2013 an area where it got into trouble before, during the U.S. presidential campaigns.<\/p>\n

At that time, the company came under fire for rejecting a custom hashtag campaign<\/a> for the tag #CrookedHillary that included a stick figure emoji running with a bag of cash. Twitter explained its decision then as not wanting to confuse users who may have thought the ad represented Twitter\u2019s own political viewpoint. It then decided not to run sponsored hashtag emojis for political campaigns in the future.<\/p>\n

With brands wanting to market to users through the new custom hearts feature, it\u2019s less likely they\u2019ll get into controversial areas like that. But in this day and age of tone-deaf Pepsi commercials<\/a> and the like, you can never be too sure where a brand may misstep next. Twitter\u2019s\u00a0hand-in-hand system of creating graphics at least gives the company\u00a0more control over the final product.<\/p>\n

Twitter declined to speak about the cost for the customizations, however, when asked.<\/p>\n

The custom hearts can be see on live and on-demand Periscope videos, regardless of whether that video is viewed on Periscope or Twitter.<\/p>\n

Twitter is not the only business utilizing\u00a0emoji as a means of engaging live video viewers \u2013 Facebook Live also takes advantage of the format with its full range of \u201creaction\u201d emoji, while Twitch uses animated emoticons to indicate \u201ccheering<\/a>,\u201d \u00a0and Musical.ly\u2019s Live.ly app sells virtual gifts of emoji <\/a>to let fans engage with creators.<\/p>\n

<\/p>\n

Featured Image: Mizina\/iStock<\/small><\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/Ns85fGUBM70\/<\/p>","protected":false},"excerpt":{"rendered":"

Those little hearts you tap to signal to a live video\u2019s creator that you\u2019re enjoying the content might look a little different on Twitter in the future. The company\u00a0announced today\u00a0a <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-4625","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t