{"id":457,"date":"2016-10-03T08:54:38","date_gmt":"2016-10-03T08:54:38","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/facebook-launches-pared-back-android-chat-app-to-keep-growing-its-messaging-empire.html"},"modified":"2016-10-03T08:54:38","modified_gmt":"2016-10-03T08:54:38","slug":"facebook-launches-pared-back-android-chat-app-to-keep-growing-its-messaging-empire","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-launches-pared-back-android-chat-app-to-keep-growing-its-messaging-empire.html","title":{"rendered":"Facebook launches pared back Android chat app to keep growing its messaging empire"},"content":{"rendered":"


\n<\/p>\n

Facebook is seeking to fill in some of the gaps in the reach of its messaging app empire, announcing today<\/a> a new standalone version of its Messenger app, Messenger Lite, specifically designed for older Android devices with limited storage\u00a0and for\u00a0slower, data-constrained Internet connections.<\/p>\n

Idea being that not everyone in the world has the premium hardware and superfast data connectivity that its full-fat\u00a0messaging product assumes.<\/p>\n

\u201cWith Messenger Lite, people are able to quickly and easily send text, photos and links to anyone using Messenger or Messenger Lite,\u201d writes Facebook introducing the new app<\/a>.<\/p>\n

Or of course they could just use SMS.<\/p>\n

The move follows Facebook launching a stripped down version of its main\u00a0Android app\u00a0for users in emerging markets last year. That app,\u00a0called Facebook Lite,<\/a>\u00a0eschews data-intensive content\u00a0like video and location-powered features like\u00a0Nearby Friends to offer a more basic feature set and low res imagery\u00a0in an\u00a0app that\u2019s\u00a0less than 1MB in size.<\/p>\n

Earlier this year Facebook revealed usage of this\u00a0no-frills Facebook app had ballooned to 100 million monthly actives<\/a>\u00a0just nine months after launch, confirming it as it\u2019s fastest growing app at that point \u2014 a growth trick\u00a0it\u2019s clearly hoping to repeat now with Messenger Lite.<\/p>\n

Albeit Messenger Lite is not so\u00a0modest in size:\u00a0Facebook says the new stripped down Messenger is around\u00a010MB. Although Android hardware continues to improve, even at the affordability focused end of the pipe.\u00a0<\/span><\/p>\n

In terms of features, Messenger Lite supports what Facebook dubs \u201ccore experiences\u201d \u2014 namely: \u201cmessaging, sending and receiving photos\u00a0and\u00a0links, and receiving stickers\u201d. <\/span>Yes, stickers aren\u2019t a nice-to-have in the hyper competitive world of mobile messaging.\u00a0<\/span><\/p>\n

Facebook says Messenger Lite for Android is starting to roll out,\u00a0initially\u00a0to Kenya, Tunisia, Malaysia, Sri Lanka and Venezuela \u2014 with\u00a0other countries slated to be added in the \u201ccoming months\u201d.<\/p>\n

Last year rival messaging app Line also launched a stripped down Android app aiming to win\u00a0users in a swathe of emerging markets, called Line Lite<\/a>. So if Facebook doesn\u2019t grab these users, another messaging player surely\u00a0will.<\/p>\n

Facebook has\u00a0also previously\u00a0launched Facebook Zero, a text-only version of its website that was\u00a0subsidized by carriers\u00a0\u2014 another\u00a0on-boarding strategy for users in emerging markets.<\/p>\n

But one of its\u00a0most aggressive strategies for growing usage of its mobile messaging empire,\u00a0and thus\u00a0also getting its hands on users\u2019 phone numbers, is\u00a0shuttering access to\u00a0messages within its\u00a0mobile app<\/a> \u2014 thereby forcing users\u00a0to download Messenger if they wish to continue their conversations. (It\u2019s even been excising messages from the mobile web version of its website<\/a>.)<\/p>\n

This user-hostile strategy has nonetheless inflated Messenger usage. But then if you force people to download an app in order to read messages from friends you are doing the equivalent of twisting their arm behind their back.<\/p>\n

We\u2019ve asked Facebook whether it will be removing access to messages from its web app for users in the markets where it\u2019s launching the new Messenger Lite for Android and will update this post with any response. It seems prudent to expect this to happen though, assuming it hasn\u2019t already done so.<\/p>\n

Facebook\u2019s aggression with Messenger looks especially\u00a0gratuitous\u00a0when you consider it\u00a0also owns mobile messaging giant WhatsApp. So it has not one but two 1BN+ mobile messaging platforms<\/a> under its control and command.<\/p>\n

But hey, if you\u2019re in the user data-mining ad profiling business then sucking up as much personal data\u00a0as possible is the name of the game.<\/p>\n

Also not surprising: Facebook-owned WhatsApp recently announced it would start\u00a0sharing user data with its parent company<\/a>\u00a0for ad targeting purposes, in a bid to triangulate yet more information on users of the two services.<\/p>\n

So you could say: resistance is futile. Although of course\u00a0other messaging apps<\/a>\u00a0and\u00a0platforms are available<\/a>.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/3_gw9woLpIA\/<\/p>","protected":false},"excerpt":{"rendered":"

Facebook is seeking to fill in some of the gaps in the reach of its messaging app empire, announcing today a new standalone version of its Messenger app, Messenger Lite, <\/p>\n","protected":false},"author":1,"featured_media":458,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t