{"id":4403,"date":"2017-03-29T20:27:12","date_gmt":"2017-03-29T20:27:12","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/aiden-closes-750000-seed-round-in-its-quest-to-amplify-marketers.html"},"modified":"2017-03-29T20:27:12","modified_gmt":"2017-03-29T20:27:12","slug":"aiden-closes-750000-seed-round-in-its-quest-to-amplify-marketers","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/aiden-closes-750000-seed-round-in-its-quest-to-amplify-marketers.html","title":{"rendered":"Aiden closes $750,000 seed round in its quest to amplify marketers"},"content":{"rendered":"


\n<\/p>\n

Aiden<\/a>, a London-based startup building\u00a0a machine learning-powered personal assistant to save mobile marketers time and money, closed a $750,000 seed round today from\u00a0Kima Ventures<\/a> and a number of angels, including\u00a0Nicolas Pinto<\/a>,\u00a0Pierre Valade<\/a> and\u00a0Jonathan Wolf<\/a>. The team first demoed the capabilities of its service on the stage of TechCrunch Disrupt as a Battlefield finalist.\u00a0<\/a><\/p>\n

In recent years, marketers have begun to suffer information paralysis from\u00a0the flood of new monitoring platforms on the market. Rather than create an entirely new end-to-end solution, Aiden merely wants to help marketers get at the data they need faster.<\/p>\n

The Aiden conversational assistant aims to make\u00a0querying for key performance metrics as easy as checking the weather on Amazon Alexa. From a technical perspective, the team is focusing their efforts in two places \u2014 natural language processing and expert systems.<\/p>\n

The natural language processing work is\u00a0intuitive; 90 percent of the challenge in building a system like Aiden is deriving the intent of any given user query. The time spent on NLP helps Aiden respond appropriately, no matter how a question is phrased.<\/p>\n

The emphasis on expert systems, on the other hand, is a bit less textbook. Expert systems have been around in some form or another since the 1970s<\/a>. The idea is that humans can encode their knowledge into computers that can later be recalled \u2014\u00a0creating the illusion of intelligence. But while\u00a0most consider them to be out of date, expert systems embody the present ethos of human and machine collaboration.<\/p>\n

\"\"<\/p>\n

Aiden co-founders Marie Outtier and Pierre-Jean Camillieri<\/p>\n

Marie Outtier, co-founder of Aiden, is a marketer by trade. Her co-founder,\u00a0Pierre-Jean Camillieri, built Aiden around\u00a0Outtier\u2019s knowledge of the industry. Because Aiden possesses baseline expectations for key performance indicators, it can proactively alert marketers when something seems out of balance.<\/p>\n

When the company comes out of beta, it plans to target\u00a0businesses with relatively high mobile marketing ad-spend\u00a0\u2014 this tends to include a lot of startups.\u00a0If it can straddle enough of the long-tail of marketing anomalies, this should\u00a0allow companies to identify mismatches in ad-spend more quickly to more efficiently allocate limited resources.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/bHDkT8erDOY\/<\/p>","protected":false},"excerpt":{"rendered":"

Aiden, a London-based startup building\u00a0a machine learning-powered personal assistant to save mobile marketers time and money, closed a $750,000 seed round today from\u00a0Kima Ventures and a number of angels, including\u00a0Nicolas <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-4403","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t